30-min call with RobBook a proof-of-concept call
Industrial and building products

// AI for distributors

AI for wholesale distribution, tested on orders you already entered.

Start with the job your inside sales team does all day: customer POs keyed into sales orders. We test it with a free AI proof of concept, using 20 to 30 orders your team already entered and no access to your ERP. Your reviewer, the person who knows your order desk better than anyone, decides whether it passed.

Book a proof-of-concept call30 minutes with Rob
Distributor proof of conceptFree, one job
First job
Customer POs into sales orders
You send
Copies of 20 to 30 entered orders, after an NDA
ERP access
None during the test
Who judges
Your reviewer, named before it starts
Price
A range first, fixed before you sign

// Jobs we would test

Four jobs on a distributor's desk

One to start
Each later job priced on its own
JOB.01 · START HERE

Sales order automation

Customer POs that arrive by email, PDF or scanned fax, drafted as sales orders with your item numbers, units, ship-to and requested dates.

See the sales order page
JOB.02 · AFTER AN ACQUISITION

Orders at an add-on on another ERP

POs that still reach a company you bought, keyed in its old system, drafted in your order format with your item numbers beside its own.

See the add-on orders page
JOB.03

Quote turnaround

Quote requests from contractors and plant buyers, drafted with your items and pricing for an inside salesperson to check and send.

See the quoting page
JOB.04

Overdue invoices

Collection reminders drafted from your aging report with the invoice copy attached. A person approves each one before it goes out.

See the collections page

// Why orders come first

The answer key is already in your ERP

Every order you have entered comes with its answer. Each PO in your order inbox has a sales order your team keyed from it, so a proof of concept can be checked line by line against work your people already did. Nothing new has to be collected, and nobody has to guess what right looks like.

Distribution is where that matching is hardest. Customers order from a large catalog in their own words: their own part number, a manufacturer's catalog number, or a line of description from last year's order. Turning that into your item number, at the unit you sell it in, is the skill your best inside salespeople carry in their heads.

The job sits with inside sales and customer service, not the counter. Counter and will-call business happens face to face. The backlog builds in the shared order inbox, and distributors still advertise customer service jobs whose duties include keying customer POs into the ERP.

EDI is not the target. Your biggest accounts may already send X12 850 purchase orders that load without anyone typing them. This test is for everyone else: the contractor who emails a PDF, the plant buyer with a spreadsheet, the branch customer who faxes a handwritten list.

We are not the first to work on this. Order automation software is already sold to distributors. What we offer is a test on your own orders before you buy anything.

// By trade

The same test, written for your trade

Its own documents
Its own first jobs
TRADE PAGE

Electrical distributors

First jobsSales order automation · SPA claims · Job account setup · Submittal packages
Read the trade page
TRADE PAGE

HVAC distributors

First jobsWarranty claims · Refrigerant and compliance · AHRI certificates · Recovered refrigerant returns
Read the trade page
TRADE PAGE

Plumbing distributors

First jobsJob quotes · Job releases · Showroom selections · Waterworks bids
Read the trade page
TRADE PAGE

Industrial distributors

First jobsCross-reference quotes · Punchout catalogs · Vendor-managed bins · Certs with the order
Read the trade page
TRADE PAGE

Chemical distributors

First jobsSDS and COA requests · Hazmat order entry · Incoming COA checks · Customer quality questionnaires
Read the trade page
TRADE PAGE

Building products distributors

First jobsLumber takeoffs · Special order windows and doors · Builder POs by lot · Trim and door packages
Read the trade page
TRADE PAGE

Food distributors

First jobsOrder entry · Deviated pricing billbacks · Credits at the door · Contract price updates
Read the trade page
TRADE PAGE

Metal service centers

First jobsSteel quoting · Sales order automation · Mill order acknowledgments · Toll processing
Read the trade page
TRADE PAGE

Jan-san distributors

First jobsJanitorial supply bids · Cleaning supply orders · Cooperative and GPO sales reports · Usage reports by building
Read the trade page
TRADE PAGE

Beverage distributors

First jobsDepletion reports · Price postings
Read the trade page
TRADE PAGE

Fuel distributors

First jobsBill of lading reconciliation · Fuel pricing and invoicing
Read the trade page
TRADE PAGE

Industrial gas distributors

First jobsCylinder rental billing · Certificates and fill records
Read the trade page
TRADE PAGE

Agricultural retailers

First jobsCustom application records · Prepay and booking contracts
Read the trade page
TRADE PAGE

Door and hardware distributors

First jobsDoor hardware schedules · Fire door inspection reports
Read the trade page
TRADE PAGE

Contract furniture dealers

First jobsSpecification checks · Order acknowledgment checks
Read the trade page
TRADE PAGE

PVF distributors

First jobsMaterial take-off quotes · MTR packages
Read the trade page
TRADE PAGE

Fastener distributors

First jobsCustomer print quotes · Lot traceability and certs
Read the trade page
TRADE PAGE

Foodservice equipment dealers

First jobsKitchen equipment bids · Submittal packages
Read the trade page
TRADE PAGE

Paper and packaging distributors

First jobsCustom box spec requests · Stocking agreement reconciliations
Read the trade page
TRADE PAGE

Bearing and power transmission distributors

First jobsPart cross-reference quotes · Gearbox repair quotes
Read the trade page
TRADE PAGE

Roofing supply distributors

First jobsRoof system material quotes · Preliminary notices
Read the trade page
TRADE PAGE

Safety equipment distributors

First jobsPPE program quotes · Product certification requests
Read the trade page
TRADE PAGE

Wire and cable distributors

First jobsCable schedule quotes · Copper adjustment checks
Read the trade page
TRADE PAGE

Fluid power distributors

First jobsHose assembly spec requests · Cylinder repair quotes
Read the trade page
TRADE PAGE

Instrumentation distributors

First jobsInstrument data sheet quotes · Instrument submittal packages
Read the trade page
TRADE PAGE

Commercial tire dealers

First jobsFleet service invoice checks · Casing and adjustment claims
Read the trade page
TRADE PAGE

Welding supply distributors

First jobsFiller metal certificate requests · Welding equipment repair quotes
Read the trade page
TRADE PAGE

Irrigation supply distributors

First jobsIrrigation plan takeoff quotes · Water agency rebate files
Read the trade page
TRADE PAGE

Heavy duty truck parts distributors

First jobsCore return credit checks · Fleet parts bid sheets
Read the trade page
TRADE PAGE

Tile and stone distributors

First jobsFinish schedule quotes · Tile submittal packages
Read the trade page

// Across industries

Jobs compared with other industries

ACROSS INDUSTRIES

Sales order automation

Compared forManufacturing · Distributors · Food and beverage
Compare the industries
ACROSS INDUSTRIES

Acquired company records

Compared forDistributors · Insurance agencies · Waste management · Engineering firms · Property management
Compare the industries
ACROSS INDUSTRIES

Quote automation

Compared forManufacturing · Machine shops · Injection molders · Metal fabricators · Distributors · Plumbing distributors · Facility services · Equipment dealers
Compare the industries

// How it runs

One job, three steps

  1. Step 01

    The proof of concept

    After the NDA, you send copies of 20 to 30 entered POs, the sales orders they became and an export of your item list. Nothing connects to your ERP. If the originals must stay in-house, we make look-alike POs with your team.

  2. Step 02

    Your reviewer decides

    Before day one, the owner names the reviewer, we agree the success criteria in writing, and you get a price range for running it live. Your reviewer lines each draft up against the order your team keyed.

  3. Step 03

    A live run, after a yes

    Your reviewer says yes, and the same job goes live on new POs for about 30 days. A person signs off on every drafted order before your ERP sees it. The next job is a separate decision.

Each job is priced separately: a range up front, then a fixed price you see before signing.

Rob gives the range on the first call, once he knows how many POs reach the desk each month, how many already come by EDI, and how many ERPs you run.

// Questions

What distributors ask first

Does this replace our EDI?
No. Orders that already arrive by EDI load into your ERP without anyone typing them, and we leave them alone. The proof of concept covers the POs your team still keys by hand from email, PDF, spreadsheets and scanned faxes.
Which ERP do we need?
You don't need any particular one. The proof of concept never touches your system; we work from copies and spreadsheet exports. Your ERP comes into it only for the live run after a yes, which is scoped and priced around it, whether that is Prophet 21, Eclipse, an Infor system, NetSuite or something older.
Who should be our reviewer?
The person your inside sales team goes to when a line won't match, often the order desk lead or the most senior customer service rep. The owner names them before the test starts. Their call, against the success criteria agreed up front, decides whether it passed.
Can we start with quotes instead of orders?
Yes, if quotes are where your desk loses the most time. It is still one job at a time, tested the same way on work your team already finished.
We are owned by a private equity firm and run more than one ERP. Does that change anything?
It adds a job. Orders that still reach an add-on in its old system can be drafted in the platform's order format, tested on exported files without connecting the two ERPs, and priced on their own.
Rob Eason

Rob Eason, founder

// Book a call with Rob

Start with the order inbox.

A 30-minute call with Rob, built around three questions: who you are and your role, which job to test, and how many POs your desk sees in a typical month. Please hold off on sending any orders until the NDA is signed.

Book a proof-of-concept call
  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.