// AI for fuel distributors
AI for fuel distributors, tested on loads you already lifted, delivered and billed.
For wholesale fuel and lubricant distributors, the petroleum marketers and jobbers who lift product at the terminal rack and deliver it to fleets, farms, contractors and retail sites. Start with bill of lading reconciliation, or with fuel pricing and invoicing built from each customer's contract. Either one becomes a free AI proof of concept on copies of 20 to 30 loads your office has already closed. Nothing logs in to your back office, a supplier or terminal portal or a tank monitor, and your reviewer, the person on your staff who knows that desk best, decides whether it passed.
- First job
- Bill of lading reconciliation, or pricing and invoicing
- From you
- 20 to 30 closed loads and their paper, copied after the NDA
- Logins
- None: no back office, terminal portal or tank monitor
- Never
- An invoice sent, a price set, a tax return filed or figured
- Reviewer
- Named by the owner up front
- Price
- Range on the first call, fixed before any signature
// Jobs we would test
Start at the load desk or the billing desk
Bill of lading reconciliation
Each terminal bill of lading laid beside the delivery tickets it fed, the supplier's invoice and the carrier's freight bill: gross and net gallons, product and terminal, split loads. Every gap is listed for whoever closes out loads.
See the reconciliation pageFuel pricing and invoicing
Customer invoices drafted from each contract's formula, the rack or index price on the right day plus margin, freight and the taxes and fees that apply, and checked before your billing clerk sends them.
See the pricing and invoicing pageExemption certificate files
Certificates and registration letters for farm, government and off-road accounts kept in order, with expired or missing ones listed before the next dyed or tax-excluded sale.
Lubricant orders
Emailed orders for drums, pails, totes and bulk lubricants drafted as sales orders with your item numbers, for inside sales to check before anything ships.
// Why these two first
The rack records every lift, and your closed loads show what was right
The tax point is the rack. IRS Publication 510, in its December 2025 revision, defines a terminal as a storage and distribution facility supplied by pipeline or vessel from which fuel can be removed at a rack, and a rack as the equipment that loads fuel into anything other than a pipeline or a vessel. Every removal of gasoline, diesel or kerosene across a terminal rack is taxable, and the tax falls on the position holder, whoever the terminal operator's own records show holding that inventory. For a marketer, the bill of lading from that lift starts every chain of paper that follows it: the supplier's invoice, the carrier's bill, the delivery tickets and the customer's invoice.
The terminal reports the same lift. Terminal operators file Form 720-TO, an information return of receipts and disbursements, every month and separately for each approved terminal, and the pipelines, barges and vessels moving product in or out file Form 720-CS. Both fall due on the last day of the following month. The bill of lading in your file describes a lift the terminal has already reported, which makes it a fixed point to check everything else against.
Blending moves the tax. Position holders, terminal operators and blenders all have to register with the IRS on Form 637. A marketer that mixes ethanol into gasoline outside the bulk transfer/terminal system owes gasoline tax on the alcohol in the mixture and must register as a blender, and the same goes for biodiesel splashed into undyed diesel. A load that crossed the rack as one product and reached the customer as a blend is exactly where an invoice needs a second look.
Farm and off-road accounts bring dyed fuel. Dyed diesel, sold for nontaxable uses, meets the IRS dye requirement with Solvent Red 164 injected mechanically, and a seller has to post the dyed fuel notice on every retail pump or delivery facility where its buyers take it. A seller that fails to post it is presumed to know the fuel is headed for a taxable use. Farm gasoline runs the other way: Publication 510 lists use on a farm for farming purposes as credit only, so the farmer buys it with tax included and claims the credit. One customer list can hold every one of these cases, and each is priced and invoiced differently.
Why these two jobs. Reconciliation and invoicing both work from paper your office already keeps for every load, and each closed load carries the answer your team settled on. That gives a reviewer something to hold each draft against, line by line, without collecting anything new.
The limit on both. The proof of concept never logs in to your back-office system, a supplier or terminal portal or a tank monitor, never touches a live invoice, and never files or calculates a tax return. It reads copies only, and a person on your staff checks every reconciliation and every invoice. Nothing on these pages is tax or legal advice; the rules are cited so your reviewer can check them against your own.
// How the test runs
Three steps, one desk at a time
- Step 01
Pick the desk, name the reviewer
The owner chooses reconciliation or invoicing and names the reviewer, often the supply or load accounting lead for the first and the billing manager for the second. Success criteria are written down, you hear a price range for the live job, and the NDA is signed before any file moves.
- Step 02
Copies of closed loads
We call it the sandbox: a free AI proof of concept on loads your office has finished with. Send 20 to 30 of them with their bills of lading, delivery tickets, supplier invoices and freight bills, or with the customer invoices and contract terms behind them. If the paper can't leave your office, your reviewer helps us build stand-ins that keep the awkward cases.
- Step 03
A month on live loads after a yes
For about 30 days the same job runs on new loads. Someone on your staff checks every reconciliation before a load closes and every invoice before a customer sees it. A second job, if you want one, is decided and priced by itself.
Priced per job. You get a range before the proof of concept and a fixed price before you sign.
Rob sets the range on the call from a few counts: loads lifted each month, the terminals and suppliers you buy from, and how many pricing formulas your customer contracts use.
// Questions
What fuel distributors ask first
Do you need logins to our back office or the terminal portals?
Will the AI figure our fuel taxes or file returns?
We sell to retail sites, fleets and farms. Should the sample mix them?
Can handwritten delivery tickets go in the sample?
What about our lubricant business?

Rob Eason, founder
// Book a proof of concept call
Start from a month of closed loads.
Thirty minutes with Rob on your terminals, your customers, your role and the job you'd test first, with a rough count of loads lifted each month. Bills of lading and invoices stay in your office until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
