// AI for electrical distributors
AI for electrical distributors, tested on the POs and SPA claims you already worked.
For independent and family-owned electrical distributors selling to contractors, plants and utilities. Pick one job: contractor POs keyed as sales orders, or SPA sales drafted as ship and debit claims. A free AI proof of concept runs it on copies of 20 to 30 your team already finished, with no access to your ERP or to any manufacturer portal. Your reviewer, the person who knows that work best, decides whether it passed.
- Open jobs
- Contractor POs, or SPA claims
- You send
- Copies of 20 to 30 finished ones, after an NDA
- Systems we touch
- No ERP, inbox or manufacturer portal
- Who judges
- Your reviewer, picked by the owner
- Never
- A claim sent to a manufacturer
- Price
- A range first, fixed before you sign
// Jobs we would test
Four jobs at an electrical supply house
Contractor POs into sales orders
Wire by the foot or the reel, conduit and fittings, breakers, and fixtures named by a letter on the lighting schedule, drafted as orders on the right job account.
See the order entry pageSPA claims
Sales made on manufacturer special pricing, matched to the agreement and drafted as ship and debit claims for your rebate analyst to check and file.
See the SPA claims pageJob account setup
Job information sheets from contractors checked for the owner, general contractor, bond and lender before your credit team opens the account.
See the job information sheets pageSubmittal packages
Spec sheets for every catalog number on a job, gathered in the order of the contractor's fixture schedule for an inside salesperson to check.
Read the submittal packages page// Why these two first
Both jobs leave a paper trail you can grade
Each job comes with its own answer key. A contractor PO has the order your team keyed from it. An SPA sale has the claim your rebate analyst filed and the manufacturer's reply: paid, short-paid or rejected. A proof of concept on either one is scored against work that already happened, so the grade comes from your own records rather than a demo.
Electrical orders are not catalog picks. One contractor PO can mix wire sold by the foot, a fitting whose suffix decides whether it is listed for wet locations, and fixtures named only by a type letter from the drawings. ERP vendors in this trade build for that: one that joined NAED in 2025 lists cut wire and reel tracking, lot billing and job management among its features.
Your item file is often the easier half. IDEA, founded in 1998 by NEMA and NAED, syndicates manufacturer product content and exchanges EDI documents for the electrical industry. If your item file loads from a feed like that, the catalog numbers on your side are already consistent. The harder half is the contractor's shorthand and the job it belongs to, and that is what the order test grades.
Special pricing is paid after the sale. The manufacturer bills you at into-stock cost, funds a lower price for one end user or project, and pays the difference only when you claim it. Electrical Trends has described customer-specific, customer-class and vertical-market SPAs, with each manufacturer running its own process and terms. Even the name shifts: NAED's 2007 task force said special price authorizations, also called rebates or shipping debits, while ABB's published policy says special price agreements.
One rule holds for both jobs: nothing leaves your building. No order posts to your ERP, no contractor hears from us, and no claim, portal upload or deduction goes to a manufacturer. The test returns drafts on a review sheet, and your reviewer compares them with what your team actually did.
// Across industries
Jobs compared with other industries
// How it runs
Pick a job, test it, then decide
- Step 01
Copies, not logins
Once the NDA is signed, send 20 to 30 finished examples of one job: POs with the orders keyed from them, or SPA claims with the invoices and manufacturer replies behind them. If copies can't leave, we build look-alikes with your team.
- Step 02
Your reviewer grades it
The owner names the reviewer before anything starts. The success criteria are agreed in writing, and you get a price range for the live job. Your reviewer then lays each draft beside what your team did and marks it.
- Step 03
Thirty days live, every item approved
After a yes, the same job runs on new work for about 30 days. A person approves each order before it reaches your ERP, and each claim before anyone files it. A second job is priced and decided separately.
One job at a time, each with its own price: a range before the test, a fixed figure before you sign.
Rob sets the range on the first call from your monthly volume: contractor POs keyed by hand, or SPA lines claimed across your manufacturers.
// Questions
What electrical distributors ask
Do we have to start with orders?
We run Eclipse. Does the test need it?
Will anything reach our manufacturers or contractors?
We sell to utilities and co-ops too. Does that change anything?
Who should our reviewer be?

Rob Eason, founder
// Book a call with Rob
Start with one job: orders or claims.
A 30-minute call with Rob. He asks three things: your company and your role, which job you want tested, and roughly how many POs or SPA claims your team handles in a month. Keep every file until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
