// Rebate and deduction claims · By industry
Rebate and deduction claims, for the side that files and the side that pays.
A manufacturer owes a distributor the gap between what it billed and a special price. A retailer took money off an invoice for a promotion, a short shipment or a fine. A foodservice house bills a maker back for a contract price, and the maker has to decide whether to pay. Each is a claim built on an agreement and settled with proof, and each card below opens the page for one desk. The test is the same on every one: a free AI proof of concept on 20 to 30 claims your team already settled, scored by your own reviewer against what was paid, cut or refused.
- Settled claims
- 20 to 30 from your files
- Answer key
- What was paid, short-paid or refused
- Claims filed or paid
- None
- Reviewer
- Your analyst, named by the owner
- Signed first
- An NDA
// By industry
Who files, who pays, and what each claim has to prove
Electrical distributors: ship and debit claims on SPA sales
- The maker billed you at into-stock cost, so the special price you sold at comes back only through a claim.
- Each invoice line has to match the agreement's end user, catalog number and effective dates, inside that manufacturer's filing window.
- Templates and rules differ by manufacturer, and your rebate analyst still files every claim.
Food distributors: deviated pricing billbacks
- A GPO member, a contract feeder's account or a chain bought at the maker's deviated cost, below what you paid for the case.
- A line counts only if that operator was on the agreement on the invoice date, and a per-pound deviation on random-weight product claims the invoiced weight.
- School lines carrying USDA Foods value bill back to the processor and stay apart.
Food and beverage makers: promotion claims before you pay
- Here the claim lands on you: a billback, a scan claim, a depletion allowance or a foodservice deviation from a customer or broker.
- Claimed units are set against your scan or depletion data, inside the dates that fit the claim type, with any cap applied.
- Each draft recommends paying, part-paying or holding, and your trade team makes the call.
Food and beverage makers: deductions customers already took
- The remittance has already come in short, so the work is deciding which deductions to dispute and finding the proof.
- Promotions, shortages, pricing, compliance fines and spoilage each need different backup, from the deal sheet to the signed POD.
- Codes, backup channels and dispute windows differ by customer, and your AR team decides and files every dispute.
// Same and different
What every claim desk works from
One shape, two sides. Every claim on this page starts the same way: a price or an allowance agreed before the sale, goods that moved at a different price, and a gap settled afterward on paper. The side that is owed files, with the agreement and a sales or delivery record behind it. The side that pays checks the claim against its own copy of the deal, then pays, cuts, refuses or deducts. Sometimes the two desks are the two ends of one transaction: a foodservice distributor's deviation billback is exactly what lands on a food maker's promotion claims desk. For the test, the answer key is the same either way: claims your team already settled and what came of them.
Promotional money comes with a federal rule. Section 2(d) of the Robinson-Patman Act, 15 U.S.C. 13(d), bars a seller from paying a customer for services or facilities the customer provides in selling the seller's goods, such as an ad or a display, unless the payment is available on proportionally equal terms to every customer competing to resell those goods. The FTC's guides on advertising allowances, last revised in 2014 at 16 CFR Part 240, prescribe no single method and call payments tied to dollar volume or quantity bought generally the simplest. They add that a seller should take reasonable precautions to see that the services it pays for are performed and that it is not overpaying, and that a customer should spend an allowance only on what it was given for. That is one reason a paying desk wants the ad page or the store photo, and pays by the deal sheet rather than the request. Prices agreed for one end user, project or operator raise other questions, which stay with your counsel; the draft applies each agreement as it was written.
The same dollar sits on two sets of books. Under ASC 606-10-32-25, what a seller pays or credits to a customer, or to parties that buy its goods from that customer, reduces the transaction price, and so revenue, unless it buys a distinct good or service. Paragraph 32-27 records that reduction at the later of the sale and the payment or promise to pay, even a conditional promise, and customary practice can imply one. The receiving side mirrors it: under ASC 705-20, what a vendor pays or credits generally reduces the purchase price of the goods bought, with three exceptions, among them payment for a distinct good or service and repayment of specific, incremental costs of selling the vendor's products. So a billback lowers the maker's revenue and the distributor's cost of goods, and both controllers care which month it lands in. The proof of concept books nothing. It gives your reviewer each amount and the record behind it.
Proof of the resale, and checks that settle too much. A claim against a manufacturer rests on a record of what was resold, to whom and when. X12 has a transaction set for that record: the 867, Product Transfer and Resale Report, which can report product sold from one or more locations to an end customer. A claim against a customer starts from a payment that came in short, and when that payment is a check, section 3-311 of the Uniform Commercial Code matters. A check offered in good faith as full satisfaction of an amount in genuine dispute or not yet fixed, with a conspicuous statement saying so, can discharge the whole claim once it is cashed. An organization can guard against that by naming where such communications must be sent, and in some cases a claimant can undo it by repaying within 90 days. So any full-payment wording on a short check goes to the top of the draft, for your credit manager.
What changes by industry, and what never does. Electrical distributors watch end user codes and filing windows, foodservice distributors watch operator rosters and random weights, and a food maker watches dates, units and backup arriving by portal, EDI and email. The test stays the same: drafts on a review sheet, scored by your reviewer, the person who knows these claims best, against what your team filed or paid. It never files a claim, never pays or refuses one, never takes or disputes a deduction, and never decides what is owed. The page behind each card covers what that desk sends, the rows its drafts are scored on and its hard limit.
// How it runs
Three steps on any claim desk
- Step 01
Copies of settled claims
After the NDA, send 20 to 30 claims your team already filed, paid or disputed, with the agreements, invoices or remittances behind them and what came back. We never sign in to a portal, an ERP or a trade tool, and if files have to stay inside, your reviewer helps us build look-alikes.
- Step 02
Your reviewer scores each draft
Before any file moves, the owner names the reviewer and agrees the success criteria and a price range for the live job. The reviewer then lays every drafted claim, dispute or recommendation beside what your team actually did with it.
- Step 03
About 30 days on new claims
After a yes, new claims or deductions get drafts for about 30 days. A person on your team approves each one before anything is filed, paid, credited or disputed.
Priced per job: a range before the proof of concept, a fixed price before you sign.
On every desk the range follows claim lines a month, the number of manufacturers or customers behind them, and how many formats they arrive in.
// Questions
Rebate and deduction claim questions
Which card fits our desk?
Will it file claims or disputes for us?
Does the AI decide what we are owed?
Is this deductions management or rebate management software?
We pay customer claims and file supplier claims. Can one test cover both?

Rob Eason, founder
// Book a proof of concept call
Bring a quarter's worth of settled claims.
A 30-minute call with Rob. Tell him your company and role, which side of the claim your desk works, and roughly how many claim lines or deductions it handles in a month. Keep agreements and remittances back until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
