// Food distributors · Billbacks
Deviated pricing billbacks, drafted from your invoices for your claims analyst.
You sold a GPO member, a contract feeder's account or a chain at the manufacturer's deviated cost, below what you paid, and the gap comes back only when you claim it. In a free AI proof of concept, AI drafts the billbacks for 20 to 30 contract sales your team already claimed, each line tied to its agreement and an eligible operator. Your reviewer, whoever knows these agreements best, holds each draft against the claim you sent and the money that came back.
- Billbacks redone
- 20 to 30 you already sent
- Filed or uploaded
- Nothing
- Before any file
- An NDA
// The one job
Contract sales sorted out and drafted as billbacks
Each period, someone on your claims desk sorts the contract sales out of thousands of invoice lines. For each one they find the agreement, check that the kitchen was covered on that date, figure the per-case or per-pound gap between your cost and the deviated cost, and assemble the claim in that manufacturer's format with the sales detail attached.
In the proof of concept the same sorting happens on copies. AI drafts every billback line with the agreement, kitchen, invoice, item, cases or pounds and amount, and notes which proof is missing. The draft stays on a review sheet for your analyst.
and the roster
// The hard parts
Where a billback loses money
Your receiving records can't show who a case was for. You buy a manufacturer's product in bulk for every account, so the manufacturer can't see which cases went to a contract customer. A 2006 federal court memorandum in Feesers v. Michael Foods notes that for this reason Sysco had to give Michael Foods proof of sales identifying what it sold to Sodexho (now Sodexo) accounts before invoicing the difference. So a billback is built from your sales invoices, not your receipts.
The operator has to be on the agreement that day. The same record describes three ways a kitchen buys: it runs its own food service, hands it to a management company, or stays independent and buys through a GPO whose members place their own orders and get the terms it negotiated. It named Entegra as Sodexho's GPO. A billback is owed only for locations the agreement covers, inside its dates. A hospital that joined the group late, a school that left a management contract, or a restaurant that only shares a name with a chain is a line the manufacturer can refuse. The draft checks every line against the roster or ship-to list you send.
The price math has two halves. A 2011 Court of Federal Claims opinion in a bid protest brought by U.S. Foodservice set out the trade's basic model: a delivered price, built from what your distribution center paid plus inbound freight, plus a distribution price, either a percentage markup or a fixed amount per case. A deviation swaps the agreed price in for the delivered price. So the draft checks both halves: the claim is the gap between the list cost you paid and the deviated cost on the invoice date, and the operator's invoice carried the deviated cost plus your fee. When an agreement sets the deviation per pound on a random-weight item, the claim uses the invoiced weight, not the case count.
Not every dollar from a manufacturer is a billback. The 2011 opinion lists earned income on its own: promotional allowances, cash discounts, prompt pay discounts, growth programs and freight allowances. The 2006 memorandum adds that rebates a management company negotiates are paid to it directly, not through the distributor, and that marketing allowances are rarely passed on to customers. The draft keeps deviation claims apart from all of that. Whether a billback starts from list cost or from an invoice that already carried an off-invoice allowance depends on the agreement, so it goes into the success criteria first.
Schools add a second kind of billback. When a school district's USDA Foods are processed into finished items, one approved way to pass their value through is net off invoice. Oregon's Department of Education describes it: the distributor invoices the district at the commercial price less the value of the USDA Foods in the item, reports the sale to the processor, whose tracking system draws down the district's pounds, and bills the processor back for that value. Your reviewer, usually the claims or rebate analyst, scores each draft against the claim you filed and the payment or short pay that came back.
// What you send
What your claims desk sends
20 to 30 filed billbacks
Claims your team already sent, each with the manufacturer's payment, short pay or rejection. Mix GPO, management company and chain agreements, and school lines if you sell them.
The agreements behind them
Deviation letters, contract price files or emails for those claims, showing the items, deviated costs, effective dates and the operators or ship-tos covered.
Sales and cost exports
Invoice lines to those accounts for the same period, with weights on random-weight items, and what you paid the manufacturer for the same items.
Rosters and claim rules, after an NDA
Member or location lists from each buying group, and each manufacturer's claim format and filing window. We never log in to a portal. If files must stay in-house, we build look-alikes with your reviewer.
// Before it starts
Decided before the first agreement moves
The owner fixes these with us before any claim file changes hands.
- Your reviewer
- Chosen by the owner, often whoever files billbacks today
- Success criteria
- Agreed in writing: who was eligible, what was owed, what proof is missing
- Sample
- Your reviewer's pick, with refused and short-paid billbacks in it
- Never in scope
- Sending claims, portal work, deductions, manufacturer contact
- Price
- A range for the live billback job
- NDA
- In place before rosters, agreements or costs move
// How it's judged
Your filed billbacks, redone and compared
| On the same 20 to 30 claims | What your team filed | The AI draft |
|---|---|---|
| Which invoice lines earned a billback and which did not | Scored on your claims | Scored on your claims |
| Operator covered by the agreement on the invoice date | Scored on your claims | Scored on your claims |
| Your cost and the deviated cost for that date | Scored on your claims | Scored on your claims |
| Cases or invoiced pounds, as the agreement counts them | Scored on your claims | Scored on your claims |
| The amount owed, line by line | Scored on your claims | Scored on your claims |
| Lines claimed as deviated but billed at your normal price, flagged | Scored on your claims | Scored on your claims |
| USDA Foods lines billed to a processor, kept apart | Scored on your claims | Scored on your claims |
| Proof listed as present or missing | Scored on your claims | Scored on your claims |
// After a yes
A live month, every billback approved
A yes from your reviewer, judged against the success criteria, moves the same work onto new contract sales for about 30 days.
Your analyst reviews every drafted billback and alone decides what gets filed. Claims, portals and deductions stay in your team's hands.
You see the fixed price for that month before signing, and whatever follows is chosen later, on its own terms.
// What could come next
Jobs that could follow, ranked
- 01Next
Short-pay follow-up
Each remittance from a manufacturer or processor set against the billback lines it paid, with the unpaid ones written up for your analyst to chase.
- 02Then
GPO roster changes
Member adds and drops from each buying group compared with your ship-to file, so contract pricing starts and stops on the right dates.
- 03After that
Contract price updates
Deviation letters for the coming period read against each account's loaded pricing, with every cost that would change listed for your pricing team.
- 04Also open
Orders from texts and voicemails
Messages to your DSRs and order line drafted as sales orders against each customer's order guide.
// Across industries
The same job in other industries
// One hard limit
It never files a billback or contacts a manufacturer.
Drafts and a list of missing proof go onto a review sheet, and that is all the test produces. No claim is submitted, no portal opened, no file sent to a manufacturer, processor or buying group, no deduction taken and no one written to. Even in a live run, every billback goes out only after your analyst approves it and files it.
Priced per job: you get a range before the proof of concept and a fixed price before you sign.
The range depends on your monthly billback lines, the number of manufacturers and buying groups behind them, and the formats they accept.
// Questions
What claims analysts at food distributors ask
Does it send the claims?
Deviation letters reach us in every format. Does that matter?
We sell to school districts with USDA Foods. Can those lines be in the test?
Does the claim include our distribution fee?

Rob Eason, founder
// Book a call with Rob
Bring the claims that came back short.
A 30-minute call with Rob covers three things: who you are and what you do there, that billbacks are the job, and about how many lines you claim in a typical month. Please keep agreements, rosters and cost data until the NDA is in place.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
