// Food and beverage · Deductions
Retailer deductions matched to their backup, then called valid or disputable.
A remittance comes in short. AI reads the deduction, finds the promotion agreement, proof of delivery or invoice that settles it, and drafts the call for your reviewer to compare with what your team decided. A free proof of concept on 20 to 30 deductions already worked, with no access to your ERP or any retailer portal.
- Worked deductions
- 20 to 30
- Portal or ERP access
- None
- Signed first
- NDA
// The one job
A short payment in. A decision and its proof out.
A retailer pays an invoice short, and the remittance shows a deduction number, a code and an amount. The pieces that explain it sit somewhere else: a claim in the customer's portal, backup sent by email, your promotion agreement, the signed delivery receipt. Today someone in AR puts those together and decides whether the money is gone or worth asking back for.
In the proof of concept, AI works deductions your team already closed. For each one it names the backup it matched and drafts a call: valid and cleared to the right promotion or account, disputable with the evidence attached, or missing something, with a note of what. Nothing is filed and no one is contacted. Your reviewer compares each call with your analyst's.
and called
// What makes it hard
Five kinds of deduction, five kinds of proof
Promotions and trade spend. These take the most matching. One deal can come back as an off-invoice deduction, a billback, a scan-based claim, or a charge for an ad or a free fill. Distributors such as UNFI and KeHE pass promotions back as manufacturer chargebacks, which they call MCBs. The draft matches each one to the promotion agreement or deal sheet: right items, right dates, right rate. Common problems are a deal taken twice, a promotion applied to a month it didn't run, or a discount on an item that wasn't in it. The agreement often sits with sales or your broker, not with the person working the deduction.
Shortages. The customer's receiving count says fewer cases arrived than you invoiced. The answer is in the delivery paperwork: the signed BOL or proof of delivery, whether the receiver noted an exception, the seal, the ASN you sent. When the POD shows a clean signature for the full count, the draft marks the shortage disputable and attaches that page.
Pricing and compliance fines. A pricing deduction comes from a cost mismatch: the customer paid what its own system says, not what you invoiced. The draft checks the PO cost, your price list and the date any cost change took effect. Compliance fines cover arrival outside the window, a missing or wrong ASN, labeling and pallet errors, and missed appointments. Their backup is the appointment confirmation, the carrier's arrival time and the timestamp on the ASN you sent.
Spoilage and unsaleables. These depend on your agreement with each customer. Some take a flat swell allowance in place of returns, so a separate damage deduction on top of it needs a closer look. Others deduct for damaged, short-dated or expired product found at the dock, where the backup is the receiving record, photos, and the lot code and date on the case.
Every customer runs it differently. Codes differ by retailer and distributor. Backup arrives through a portal, an EDI 812 or a separate email, sometimes before the payment and sometimes long after. Dispute windows range from hours to a full year depending on the customer, so the draft records which window applies to each deduction, from the rules you give us. Your reviewer, the person who knows your deductions best, watches for the calls that cost money either way: a valid promotion disputed, which strains things with a buyer, and an invalid fine written off because nobody found the POD.
// What you send
What the proof of concept needs from your AR team
20 to 30 worked deductions
Closed ones, with the remittance line and what your team decided: cleared, disputed, won, lost or written off. A real mix of promotions, shortages, pricing, fines and spoilage.
The backup your team used
Promotion agreements or deal sheets, signed BOLs and PODs, invoices, ASNs, and any portal backup or emails for those same deductions.
Your customer rules
Code lists, dispute windows and any swell or unsaleables agreements for the customers in the sample. A list is fine.
No portal access, NDA first
The proof of concept never logs in to a retailer portal, your ERP or your inbox. The NDA comes first, and if the paperwork has to stay inside, we make look-alikes together with your reviewer.
// Before it starts
Decided before any deduction moves
The owner settles these with us first.
- Reviewer
- Named by the owner. Usually whoever works deductions today, in AR or credit.
- Success criteria
- Written down before day one
- Deductions
- Chosen by your reviewer, across types and customers
- Price
- A range for the live job
- NDA
- Signed first
// How the test is judged
Our call beside your analyst's
| On the same 20 to 30 deductions | Your team's call | The proof of concept |
|---|---|---|
| Deduction type read right from the code | From your deductions | From your deductions |
| Matched to the right agreement, POD or invoice | From your deductions | From your deductions |
| Valid or disputable: same call as your team | From your deductions | From your deductions |
| Duplicates and wrong-period promotions caught | From your deductions | From your deductions |
| Sent to a person for missing backup | From your deductions | From your deductions |
| Time to work one deduction | From your deductions | From your deductions |
// After a yes
About 30 days on new deductions
After your reviewer's yes, new deductions get the same treatment for about 30 days, as remittances arrive.
Each call waits for a person on your team to approve it before anything is cleared in your ERP or a dispute goes to a customer. The reviewer keeps the same side-by-side, deduction by deduction.
Nothing else is added in that month.
// What could follow
Other jobs, once deductions run
- 01Next
Dispute packets
For deductions marked disputable, the claim form and backup drafted in each customer's format, sent only after a person approves.
- 02Then
Sales order automation
Non-EDI retailer and distributor POs drafted into sales orders, where many pricing deductions begin.
- 03After that
Promotion claims before payment
Billbacks and scan claims checked against the deal and its dates before they are paid or accepted.
// Across industries
The same job in other industries
// One hard limit
The proof of concept never contacts a customer or touches your books.
It reads copies of deductions you already worked and writes its calls to a sheet your reviewer checks. It files no dispute, logs in to no portal and clears nothing in your ERP. Only a live run you approve does any of that, and a person signs off each item first.
One price per job: a range before the proof of concept, then a fixed price once it's done and before you sign.
The range turns on your monthly deduction count, the number of customers taking them, and how many places their backup comes from.
// Questions
Deductions questions
Will it file disputes with retailers for us?
Deductions or chargebacks: which do you mean?
What if the promotion paperwork is with our broker?
Can it tell a valid deduction from an invalid one?
Do we need deductions software first?

Rob Eason, founder
// Book a call with Rob
Test it on deductions you already worked.
Thirty minutes with Rob. He'll want to know your company and your role, that deductions are the job, and roughly how many come in each month. Hold every document until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
