// Electrical distributors · Sales order automation
Contractor POs into sales orders, with the footage, suffixes and fixture types right.
An electrical contractor's PO reads like a takeoff: footage of wire, conduit by trade size, breakers by catalog number, fixtures by a letter on the lighting schedule. In a free AI proof of concept, AI drafts the sales orders for 20 to 30 POs your team already keyed, each on the job account it belongs to. Your reviewer, the inside salesperson who knows your contractor jobs best, checks every line against what was entered.
- POs tested
- 20 to 30, already keyed
- Orders posted or reels cut
- None
- Before the first PO
- An NDA
// The one job
From a contractor PO to a draft order on the job
A PO comes in from a contractor's purchasing desk or a foreman's phone. Someone finds the job, turns each line into your item, decides between a cut and a full reel, looks up what each fixture type on the schedule really is, adds the reel deposits and cut charges, and keys it.
For the test, AI does the same from copies and drafts the whole order: job account, items, footage, the extra charge lines, and the quote or special pricing reference the PO names. Any line it can't settle is held for your salesperson with the reason. Nothing is entered anywhere.
for inside sales
// The hard parts
What an electrical PO leaves out
Wire by the foot, cut or on the reel. A line like 2,500 feet of #12 THHN in black says nothing about how it ships. Your team decides between a full reel and a cut from stock, and whether several conductors go on one reel for a single pull, which the mills call paralleling. Mills price that work separately: Cerrowire's published charges for special cuts and paralleling are per leg, with an added charge under 250 feet and no cuts under 50 feet. Your own cut charges follow your rules, and the draft adds them where your team would.
Reels are billed apart from the wire. International Wire Group's terms bill reel deposits separately on each invoice, outside the wire's unit price, and credit them when a reel comes back in good condition within twelve months. Okonite separates returnable reel deposits on wood and fluted steel reels from non-returnable reel charges on rubber and plastic cables. So the draft carries the reel line your team would add: a deposit on a reel that comes back, a charge or nothing on one that stays with the contractor.
A suffix changes the product. QO120 is a standard one-pole, 20-amp Square D breaker. QO120PCAFI is a combination arc-fault breaker with a plug-on neutral, and QO120GFICP is a ground-fault breaker with a pigtail neutral. Fittings work the same way: Iberville's catalog lists each EMT set-screw fitting in a regular and an insulated (-IT) version, with a separate wet-location fitting listed raintight. When a PO says only 3/4 EMT connector, the draft follows what your team usually picks for that contractor, and holds the line when there is no pattern.
Fixtures arrive as a type letter. Contractors order lighting the way the drawings name it: 48 of Type A2, per the schedule. The schedule and the approved submittal turn that letter into a full catalog number. On Current Lighting's Montage recessed multiples sheet, that number is built from fourteen ordering fields, voltage, lumens, CCT, dimming, mounting, finish and diffuser among them, and the sheet warns that the fixture and its rough-in kit must both be ordered. The draft builds the number from the submittal you send, adds the second line, and holds any type it can't find.
The right job, and the price it rides on. A PO names a job, and the order belongs on that job's account, not the contractor's main account. Job accounts carry what your credit team needs for notices: Regency Supply's preliminary notice form asks for the job number, job site address, property owner, general contractor or sub, surety and bond number, and in California the lender. When a PO says per quote or cites special pricing, that reference goes on the line, because a claim starts from it later; in Infor's SX.e, the claim number is looked up from the order line itself.
// What you send
Copies from your contractor desk
20 to 30 keyed contractor POs
Each PO as it came in, with the order your team entered. Include wire with cuts and reels, a lighting package, and a PO that cites a quote or special pricing.
Items and job accounts
An export of your item file with manufacturer catalog numbers, plus the job accounts open for the contractors in the sample.
Schedules and charge rules
The fixture schedule or approved submittal behind each lighting order, and how your team applies cut charges, paralleling and reel deposits.
An NDA, and no logins
The NDA is signed before any file moves, and we never sign in to your ERP or email. If POs can't leave the building, your reviewer helps us build look-alikes.
// Before it starts
Settled before the first PO
The owner makes these calls, so the test is graded on rules everyone agreed to.
- Your reviewer
- Named by the owner, often the inside salesperson on your largest contractor jobs
- Success criteria
- Written and agreed, including how cut charges, reel deposits and job accounts are scored
- Sample
- Chosen by your reviewer: wire, gear, fittings and at least one lighting package
- Price
- A range for the live run
- NDA
- Signed before any PO is shared
// How it's judged
Each draft against the order your team keyed
| On the same 20 to 30 POs | What your team keyed | The AI draft |
|---|---|---|
| Job account, or the contractor's main account | Filled in on your POs | Filled in on your POs |
| Footage, conductor, color, and cut or full reel | Filled in on your POs | Filled in on your POs |
| Cut, paralleling and reel deposit lines | Filled in on your POs | Filled in on your POs |
| Catalog suffixes kept, from arc-fault to wet location | Filled in on your POs | Filled in on your POs |
| Fixture types turned into full catalog numbers | Filled in on your POs | Filled in on your POs |
| Rough-in kits and other required second lines | Filled in on your POs | Filled in on your POs |
| Quote or special pricing reference on the line | Filled in on your POs | Filled in on your POs |
| Lines held for a person, and the reason | Filled in on your POs | Filled in on your POs |
// After a yes
About 30 days on new contractor POs
With a yes from your reviewer against the success criteria, the job runs on incoming POs for about 30 days.
Each draft order waits for a person to approve it before your ERP sees it, and no reel is cut on a draft alone.
That live run carries a fixed price agreed before you sign. Any next job is priced separately.
// What could come next
Where it could go next
- 01Next
SPA claims
Sales shipped on manufacturer special pricing, matched to the agreement and drafted as claims for your rebate analyst.
- 02Then
Submittal packages
Spec sheets for each fixture type and catalog number on a job, gathered in schedule order for a salesperson to check.
- 03After that
Reel returns
Empty reels coming back matched to the deposit billed on the original invoice, with the credit drafted for your counter.
// One hard limit
No order is entered and no reel is cut.
The test works from copies and returns drafts on a review sheet. It never signs in to your ERP, releases an order, moves stock or contacts a contractor. In a live run, an order posts only after a person approves it.
This job has its own price: a range before the test, then a fixed figure before you sign.
The range depends on how many contractor POs your desk keys each month, how many carry wire cuts or lighting packages, and how approved orders will reach your ERP.
// Questions
Questions from the contractor desk
Can it read a material list or a lighting schedule, or only a PO?
How does it handle wire cuts and reel deposits?
Our contractors order by job name, not account number. Is that a problem?
Do we need Eclipse for this?
What if a PO says per quote but gives no number?

Rob Eason, founder
// Book a call with Rob
Bring a stack of contractor POs.
A half-hour call with Rob. He'll want your company and role, the job you'd test, and about how many contractor POs your desk keys in a month. Send nothing until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
