// AI for wire and cable distributors
AI for wire and cable distributors, tested on quotes and copper adjustments you already closed.
For distributors selling building wire, control and instrumentation cable, cut to length and on reels, to electrical contractors, plants and OEMs. Choose one job: a cable schedule read into a draft quote, or a copper adjustment checked against the quote it came from. A free AI proof of concept runs it on copies of 20 to 30 finished jobs, and nothing connects to your ERP or to a live quote or invoice. Your reviewer, whoever on your staff knows that work best, makes the call on the result.
- First job
- Cable schedule quotes, or copper adjustment checks
- From you
- 20 to 30 closed jobs, copied after the NDA
- Never touched
- Your ERP, a live quote or a live invoice
- Never decided
- Which cable fits, any substitute, what a contract means
- Reviewer
- Picked by the owner before day one
- Price
- A range now, a fixed price before signing
// Jobs we would test
Four jobs on a wire and cable desk
Cable schedule quotes
A project's cable schedule and specification read into a draft quote: conductor size and count, insulation and jacket, voltage, shielding, listing, and cut lengths set against reel lengths. Unclear callouts wait for your quoter.
See the cable schedule pageCopper adjustment checks
A supplier's invoice or a customer's open order compared with the quote's stated metal base and date, line by line, with every term or date that doesn't match listed for a person.
See the copper adjustment pageSubstitute data packets
When a specified cable can't be had in time, the specified and proposed data sheets laid out side by side for the engineer who makes the call.
Reel deposit tracking
Deposits billed, reels still out and reels nearing a maker's return window, listed account by account for your counter to act on.
// Why these two first
Your closed jobs already hold the answers
Every closed job is its own answer key. A cable schedule that became a quote sits beside what your team priced and what shipped on which reels. A copper adjustment sits beside the quote terms and the invoice that billed it. Either one can be scored against those records by someone who already knows which lines came out right.
The federal code files you with the gear houses. NAICS 423610 covers electrical apparatus and wiring supply wholesalers, and its index tucks insulated wire or cable wholesalers in among the rest. Yet a wire and cable desk sells by length, off a reel or as a cut, and much of what it sells is priced against a metal that moves. Those two habits are why these jobs come before plain order entry.
One catalog answers to several rulebooks. One federal building specification cites UL 44, Thermoset-Insulated Wires and Cables, UL 83, Thermoplastic-Insulated Wires and Cables, and NEMA WC 70. Snohomish County PUD's control cable specification adds ICEA S-73-532, also NEMA WC 57, for control, thermocouple extension and instrumentation cables. Editions move too: the 2023 National Electrical Code took Class 1 circuits out of Article 725 and into a new Article 724. A note written against an older edition can point at the wrong article, so the draft carries each citation as written and leaves the reading to your people.
Metal moves on a calendar somebody wrote down. When the Florida Municipal Power Agency awarded a joint wire and cable bid for its member utilities in February 2022, the prices bid held only through that month. From March on, pricing moved each month with the metals indices named in the bid, the adjusted figures went out on the first business day, and each month's figure stayed firm for orders placed in that month. Every distributor selling to terms like those keeps a dated price for each customer, and someone has to confirm each one.
A misread callout is expensive to walk back. Bidders on that same award quoted lead times as short as 35 days and as long as 340, depending on the item, with a per-reel deposit on some items and a minimum order on others. When a cable is that slow to replace, an unclear callout gets marked for a person, never filled in by a guess.
One limit covers both jobs. Your ERP and every live quote and invoice stay out of the test. It does not pick the cable for a circuit, decide a substitute is acceptable or decide what a contract means. A person checks every quote and every adjustment, and the engineer or specifier decides any substitution. Standards and code articles appear here for context only, and nothing on this page is legal or engineering advice.
// How the test runs
Copies in, drafts back, your reviewer decides
- Step 01
Pick the job and the reviewer
The owner names your reviewer: the senior quoter on cable jobs, or whoever reconciles metal on invoices. Success criteria go in writing, you get a price range for the live job, and the NDA is signed before a file moves.
- Step 02
Run it on copies
Send 20 to 30 finished schedules with their quotes, or 20 to 30 invoices and orders with the quotes behind them. Nobody logs in to your ERP. A file that can't leave the building gets a look-alike, built with your reviewer, carrying the same callouts and clauses.
- Step 03
Thirty days live, after a yes
The same job runs on new schedules or new invoices for about 30 days, and a person approves every item before it posts anywhere. Monthly support follows once it is live, and the next job is a separate decision at its own price.
Priced per job. You get a range before the proof of concept and a fixed price before you sign.
Rob sets the range on the first call from two counts: cable schedules or metal-adjusted invoices your desk handles in a month, and how many different adjustment terms you work under.
// Questions
What wire and cable distributors ask first
Will the AI pick the cable for a circuit?
Can it handle instrumentation cable as well as building wire?
Does it watch the copper market?
We keep master reels and cut to length. Does the test need our inventory?
Will our contractors or suppliers hear from you?

Rob Eason, founder
// Book a proof of concept call
Bring one closed job with a cable schedule.
Thirty minutes with Rob. He'll ask your company and role, which of the two jobs you want tested, and roughly how many cable schedules or metal-adjusted invoices cross your desk each month. Keep every file until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
