// Sales order automation · By industry
Sales order automation, compared for manufacturers, distributors and food makers.
Every company that sells to other businesses turns customer POs into sales orders. What has to be checked on the way depends on the industry. Find yours below; each card opens that industry's full page. The test is the same everywhere: a free AI proof of concept on 20 to 30 POs your team already entered, judged by your own reviewer, with no access to your systems.
- Past POs
- 20 to 30, already entered
- Systems we touch
- None
- Reviewer
- Named by the owner
- Signed first
- An NDA
- Price
- A range before it starts
// By industry
What changes from one order desk to the next
Manufacturers: the PO against the quote
- The revision on each line has to be the revision you quoted.
- Repeat customers release against blanket POs, so each release belongs on its blanket line.
- Defense and aerospace work never enters the test.
Distributors: their words into your catalog
- A line may name the customer's part number, a manufacturer's number or only a description.
- Quantities convert to the unit you sell in: each, box or foot.
- Counter and will-call sales stay at the counter; the test covers emailed POs.
Food and beverage: cases, pallets and windows
- Eaches, cases and pallets convert by your case pack and pallet pattern.
- Chains often send one PO per distribution center, each with its own ship window.
- Big retailers mostly order by EDI, so the test takes the POs that arrive outside it.
// Same and different
What every order desk has in common
The answer key. Whatever you make or resell, every PO your desk has entered already has an order behind it. That pair is what the proof of concept is judged on: our draft beside your team's order, field by field, by the reviewer the owner names before anything starts.
The PO number travels. The customer's PO number keyed on the order is the one your invoice prints later, and many buyers' payables teams send back unpaid any invoice without a valid one. The Bank of England's page for suppliers puts it plainly: no purchase order, no payment. A mistyped PO number at order entry turns into a late payment weeks afterward, in any industry.
Repeats and changes. A buyer who phoned an order in may send a confirming PO a day later, and purchasing offices list duplicate shipments among the problems that causes. Changes arrive the same way. In EDI a buyer's change is its own transaction set, the 860; outside EDI it is an email with "revised" in the subject. The draft checks each PO against the open orders you send and marks repeats and changes instead of opening a second order.
The reply is part of the deal. Your acknowledgment, the 855 in EDI or an emailed confirmation, is where a new date or price reaches the buyer. Under section 2-207 of the Uniform Commercial Code, a confirmation can still accept a PO when it states additional or different terms, so what your desk writes back carries weight. The proof of concept drafts orders only. Acknowledgments stay with your team.
What changes is the checking. Revisions and blankets on the plant side, part numbers and units at a distributor, case packs and ship windows at a food maker. Each industry page has its own detail, what to send, how the test is scored and its one hard limit, so start with the card that looks most like your inbox.
// How it runs
Three steps, whatever the industry
- Step 01
Copies of past POs
Once the NDA is signed, send 20 to 30 POs your team already entered, with the orders they became. Nothing connects to your ERP, and if POs can't leave the building we build look-alikes with you.
- Step 02
Your reviewer scores it
Before it starts, the owner names the reviewer and agrees the success criteria and a price range for the live job. The reviewer then marks every draft against your team's order.
- Step 03
About 30 days live
After a yes, new POs get drafts for about 30 days, and a person approves each one before it reaches your ERP. Any next job waits until this one is running.
Priced per job: a range before the proof of concept, a fixed price before you sign.
Monthly PO count and how many lines need a judgment call set the range, in every industry.
// Questions
Sales order automation questions
Which industry page should I read?
Is sales order automation software new?
Which ERP do we need?
Does it send acknowledgments to our customers?
Most of our POs arrive by EDI. Is there anything to test?

Rob Eason, founder
// Book a proof of concept call
Test your industry's version on your own POs.
Thirty minutes with Rob. Tell him your company and role, that sales orders are the job, and about how many POs your desk enters each month. Send nothing until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
