// Distributors · Sales order automation
Sales order automation for distributors, tested on orders you already keyed.
Customers send POs in their own part numbers, units and addresses, and your team turns each one into a sales order. During a free AI proof of concept, AI drafts those same orders from copies of 20 to 30 past POs. Your reviewer, the person on your team who knows the order desk best, checks every line against what was actually entered. Nothing touches your ERP.
- Orders tested
- 20 to 30, already keyed
- Logins we need
- None
- Comes first
- An NDA
// The one job
From the order inbox to a draft sales order
Today a PO lands in the shared order inbox. Someone finds the account and ship-to, turns each of the customer's part numbers into your item number, converts the quantity to your selling unit, checks the price, and keys the order.
For the test, AI takes copies of those POs and drafts each sales order, header to last line. It enters nothing anywhere. Each draft sits beside the order your team keyed, and any line it could not settle is marked for a person, with the reason.
for your reviewer
// The hard parts
Where distributor orders break
Three numbers for one item. A line can arrive with the customer's part number, the manufacturer's catalog number, or only a description copied off an old invoice. Distribution ERPs keep a cross-reference for the first. Prophet 21 maps customer part numbers to your items. In Infor's SX.e, a customer product cross-reference can cover a whole account or one ship-to, and a setting can require the customer's number on every order. When there is no entry, or two of your items fit, a person decides, and the draft has to land where they would.
Units of measure. The PO says 500 each; you stock the item in boxes of 100. Wire is priced per thousand feet, conduit ships in 10-foot sticks, and a case holds whatever its manufacturer packs. In SX.e the customer's cross-reference record can note the unit and quantity that customer usually orders, and in NetSuite one item can have separate stock, purchase and sale units. Copy the quantity across unconverted and 500 pieces become 500 boxes.
Supersessions and substitutions. When a manufacturer replaces a part number, your ERP points the old number to the new one. Infor's documentation describes a supersede as a replacement that is interchangeable in most situations and a substitute as a temporary stand-in. Customers reordering from an old PO still write the old number. Your team knows when to swap it quietly and when a substitute needs the buyer's yes. The draft says which it did, line by line.
How the order leaves the building. Will call means the order is staged at the branch for pickup. Tag and hold means it waits in staging until the customer sends shipping details, which helps when a contractor's site isn't ready. A line you don't stock may go out as a drop-ship from the vendor, which Infor calls a direct order. Building-products POs often name a job site instead of a ship-to number on file. Each maps to a code or field in your ERP, and each is tested.
Price, and the lines a person decides. A PO's price may come from an old quote, a contract or a guess. Depending on the account, your team honors it, corrects it or calls the buyer, and the success criteria spell out which. Your reviewer also compares every line the draft marked for a person with the questions your desk actually raised.
// What you send
Copies we need from your desk
20 to 30 entered orders
Each PO as it arrived, paired with the order your team entered from it. A normal week's mix: clean ones, scanned ones and ones that needed a phone call.
Your item list
A spreadsheet export of item numbers, descriptions, units and any customer part number cross-references. The drafts match lines against it the way your team does.
Customer pricing, if price is in scope
Contract or price-sheet exports for the accounts in the sample, so your reviewer can judge each line's price.
No logins, NDA first
During the test we never sign in to your ERP or your inbox, and the NDA comes before the first file. Can't share real POs? Your reviewer helps us build look-alikes that keep the hard parts.
// Before it starts
Four decisions, made first
The owner makes these calls before we see a single PO.
- Your reviewer
- Picked by the owner, usually the order desk lead or senior inside salesperson
- Success criteria
- Written and agreed: which fields count, and how price differences are handled
- Sample
- Picked by your reviewer, hard orders included
- Price
- A range for running the job live
- NDA
- Signed ahead of the first file
// How it's judged
Our drafts beside your team's orders
| On the same 20 to 30 orders | What your team keyed | The AI draft |
|---|---|---|
| Account and ship-to, including job-site addresses | Measured on your orders | Measured on your orders |
| Customer part numbers matched to your item numbers | Measured on your orders | Measured on your orders |
| Quantity converted to the unit you sell in | Measured on your orders | Measured on your orders |
| Superseded and substitute items handled your way | Measured on your orders | Measured on your orders |
| Will call, tag and hold, and drop-ship lines set right | Measured on your orders | Measured on your orders |
| PO price against the price your team entered | Measured on your orders | Measured on your orders |
| Lines marked for a person, and the reason given | Measured on your orders | Measured on your orders |
// After a yes
Thirty days on live POs, each one approved
A yes from your reviewer, against the success criteria, starts the same job on new POs for about 30 days.
No draft posts to your ERP until a person approves it, and your reviewer keeps the same line-by-line sheet.
Any next job is its own decision, with its own price.
// What could come next
Possible next jobs, in order
- 01Next
Quote turnaround
RFQs that land in the order inbox, turned into draft quotes from your item file and price levels, ready for a salesperson's review.
- 02Then
Vendor acknowledgments
Supplier confirmations compared with your purchase orders, with changed prices, dates and quantities marked for a buyer.
- 03After that
Overdue invoices
Past-due notices written from the aging report, each read and released by someone in accounts receivable.
- 04If you buy one
Orders at an add-on
POs that still reach a distributor you acquired, drafted in your order format from its own exports.
// By system
This job in the software you run
Epicor Kinetic
NetSuite
Prophet 21
Acumatica
Infor CloudSuite Distribution (SX.e)
Epicor Eclipse
Microsoft Dynamics 365 Business Central
SAP Business One
Syspro ERP
Sage 100
Sales order automation
// One hard limit
Nothing touches your ERP during the test.
The test works from copies you send, and its drafts land on a review sheet, never in your ERP. No logins, no keyed orders, no contact with your customers. Orders post only in a live run you approved, after a person signs off on each one.
One job, one price. You get the range before the proof of concept starts, and the fixed figure before any signature.
What sets the range: monthly PO count, how POs arrive, and how many lines a typical order carries.
// Questions
Order desk questions
How is this different from buying sales order automation software?
What about handwritten and scanned POs?
Do you need our item master?
What if a customer's part number isn't in our cross-reference?
What does the reviewer actually do?

Rob Eason, founder
// Book a call with Rob
Bring a week of your order inbox.
Thirty minutes with Rob. Have three answers ready: your company and role, the orders you'd like tested, and about how many POs hit the desk each month. Hold every PO until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
