// AI for foodservice equipment dealers
AI for foodservice equipment dealers, tested on kitchens your contract division already bid.
For dealers and contract divisions that bid, supply and install commercial kitchens for restaurants, schools, hospitals and institutions. Pick one desk: kitchen equipment bids drafted from the consultant's schedule, or submittal packages assembled from cut sheets. Either one becomes a free AI proof of concept on copies of 20 to 30 projects you've already closed. Nobody signs in to your quoting or ERP system. Your reviewer, the one person who knows that desk inside out, makes the call.
- First job
- Kitchen equipment bids, or submittal packages
- From you
- 20 to 30 closed projects, copied after the NDA
- System access
- None: no quoting tool, no ERP
- Never
- Equipment picked, a submittal stamped, a live bid touched
- Reviewer
- Named by the owner beforehand
- Price
- A range first, fixed before signing
// Jobs we would test
Two desks between the schedule and the install
Kitchen equipment bids
A bid drafted from the foodservice consultant's equipment schedule and specification: every item number, model and accessory, the utilities, the stainless fabrication, what the drawings leave to others, the installation scope, and each conflict your estimator needs answered.
See the kitchen equipment bids pageEquipment submittal packages
The submittal book assembled from cut sheets and checked against the schedule: voltage and phase, gas type, plumbing connections, clearances, listing marks and the rough-in details each item needs.
See the submittal packages pageHealth department plan review sets
The equipment list a county reviewer asks for, with types, makers, models, locations and dimensions pulled from the approved book for your project manager to send.
Closeout and O&M binders
Serial numbers, warranty registrations, start-up logs and service agency lists gathered item by item for the binder the owner expects at turnover.
// Why these two first
A finished kitchen job already holds the answer to both
The job folder grades the test. A closed project holds the consultant's schedule and specification, your bid, the submittal book, the review comments and whatever changed afterward. A draft made from the early pages can be scored against what your estimator and project manager actually did. MasterFormat puts this work in Division 11, Equipment, at 11 40 00, with ice machines numbered apart at 11 47 00.
One role goes by several names and several contracts. An Oregon high school remodel's section calls you the KEC. A North Carolina high school's calls you the FSEC, says the work is outside the general contract, and leaves the general contractor only to coordinate with the owner's own equipment contractor. Duke University's construction standard has its dining department buy the equipment and hand it to the contractor to connect. Furnish and install, owner direct or connection only: that decides what a correct bid even includes.
Getting on the list is paperwork too. That Oregon section named three qualified bidders and sent anyone else to the foodservice consultant and architect for review before the general contractor bid. New York's Office of General Services lays out each line of its master 11 40 00 the same way: item number, manufacturer, model number, description, then electrical trim and plumbing trim, the pieces shipped with a unit that others must install. A drafted bid has to read those lines the way your estimator does.
Health departments ask for the same facts. The FDA's 2026 Food Code, a model that states and counties adopt in their own form, has plans show proposed equipment types, manufacturers, model numbers, locations, dimensions, performance capacities and installation specifications. Under its section 4-205.10, food equipment certified or classified for sanitation to a recognized American National Standard, by an ANSI-accredited program, is deemed to comply with the code's materials and design parts. The schedule, the book and the plan review all lean on one list, so a wrong model number on the first travels to the others.
Fire officials read the cooking line. Delaware's State Fire Marshal requires a plan submittal for any new or altered Type 1 hood, drawn to scale and in accordance with NFPA 96, Ventilation Control and Fire Protection of Commercial Cooking Operations, listing equipment specifications, with a leakage test and a final acceptance test before the hood goes into use. Whether a swapped appliance reopens that paperwork is the fire official's call. Your team still needs to know the swap happened, which is why both jobs tie every appliance to its item number.
One limit covers both jobs. The proof of concept never touches your quoting or ERP system or a live bid or submittal. It never picks equipment for a kitchen and never stamps a submittal. An estimator checks every bid and a project manager releases every submittal. Codes and standards are named here so your people can read them; nothing on this page is legal or code advice.
// How the test runs
Three steps, starting from closed jobs
- Step 01
Choose the desk and the reviewer
The owner picks bids or submittals and names the reviewer, usually a senior estimator or contract sales lead for bids and a senior project manager for books. Success criteria go in writing, you hear a price range for the live job, and the NDA is signed before any plan or schedule moves.
- Step 02
Run it on copies of finished work
Send 20 to 30 closed projects: schedules, spec sections, plan sheets, addenda, your bids or sent books, and the consultant's comments. Exports and PDFs are enough. Files that can't leave the building become look-alikes made with your reviewer.
- Step 03
Compare, then run one month live
Your reviewer checks each draft against what your team really sent, and that verdict decides it. After a yes, new jobs get the same drafting for about 30 days, with a person approving each item before it goes anywhere. Any next job has its own decision and its own price, and monthly support follows.
Each job has its own price: a range before the proof of concept, then a fixed price before you sign.
Rob sets the range on the call from three counts: kitchens your contract division bids in a month, lines on a typical schedule, and how many consultants' formats you work to.
// Questions
What dealer principals and contract managers ask
Does this replace our quoting database or our ERP?
Will the AI choose equipment for a kitchen?
Do design-build jobs work, or only consultant-specified ones?
Should school and hospital jobs be in the sample?
Who should be our reviewer?
Would you contact our consultants, factories or reps?

Rob Eason, founder
// Book a proof of concept call
Start with last quarter's awarded kitchens.
A half-hour call with Rob: what your contract division sells, your role, which desk you'd test and how many kitchens you bid in a typical month. Schedules, specs and cut sheets stay with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
