30-min call with RobBook a proof-of-concept call
Excess and surplus lines, commercial

// For MGAs and wholesale insurance brokers

AI for MGAs and wholesale insurance brokers, tested first on submissions your desk already cleared.

For the firms retail agents send their hard risks to. Start with the work that floods the desk every morning: turning a retailer's submission email into a cleared underwriting file. A free AI proof of concept runs it on copies of 20 to 30 submissions you already handled, and nothing logs in to your systems.

Book a proof-of-concept call30 minutes with Rob
Wholesale proof of conceptOne job, commercial E&S
Open jobs
Submission intake, or binders and filing data
You send
20 to 30 finished files, after the NDA
Access needed
None: no management system, inbox or stamping office portal
Underwriting
Always your underwriters'
Left out
Personal lines
Price
Per job, with a range up front

// Why submissions first

Every submission you touched already has a recorded outcome

A submission that reached your desk ended one of four ways: cleared to an underwriter, blocked because the same risk was already in, sent back for missing pieces, or declined. Your management system kept that outcome next to the email and its attachments. Those records are the answer key. Your reviewer, the person who clears the most submissions, sets each AI draft beside what your desk actually did with the same email.

The job exists because of how the market is built. A retail agent with no surplus lines license has no binding authority with a nonadmitted insurer, so the wholesaler it uses becomes the agent of record on the placement. That puts hard-to-place risks through your inbox, often from more than one retailer for the same insured. An MGA adds one question to each file: whether the risk falls inside the authority the carrier granted. Lloyd's, which also calls its coverholders MGAs, sets that scope in a binding authority agreement with a Lloyd's managing agent.

The rules after binding make the second job worth testing. Under the Nonadmitted and Reinsurance Reform Act, part of the 2010 Dodd-Frank Act, only the insured's home state may require surplus lines premium tax, and the placement follows that state's rules. Fifteen states run a stamping or service office that reviews filings, among them the Surplus Lines Stamping Office of Texas, the Surplus Line Association of California, the Excess Line Association of New York and the Florida Surplus Lines Service Office. Each wants different documents, so binders and filing data come second, or first if compliance is your heavier load.

The trade has its own systems. Vertafore built AIM for MGAs, MGUs and wholesale brokers, with submission clearance as a core screen, and many of those firms file documents in ImageRight. Others run Applied Epic, or Insurity for programs written under delegated authority. The proof of concept needs none of them, and we never log in.

These pages are for the firms WSIA represents. The Wholesale & Specialty Insurance Association formed in 2017, when NAPSLO, founded in 1975 for surplus lines brokers, merged with AAMGA, founded in 1926 for managing general agents. One limit holds on every page here: commercial lines only, so personal lines E&S such as coastal homeowners stays out. None of this is legal or regulatory advice.

// How the proof of concept runs

One job, scored by your own desk

  1. Step 01

    Copies of finished files

    With the NDA signed, your desk pulls 20 to 30 finished files for one job: submissions with their clearance results, or bound placements with the quote, binder and filing behind them. Files that can't leave the office become look-alikes we build with your team.

  2. Step 02

    Your reviewer makes the call

    Before a single file moves, the owner names the reviewer, the success criteria are written down, and you get a price range for the live job. Your reviewer scores every draft against your team's work, file by file, and that judgment decides.

  3. Step 03

    About 30 days on live work

    After a yes, the same job runs on new submissions or new placements for about 30 days. A licensed person on your staff checks each draft before anything reaches a retailer, a carrier or a stamping office.

Priced per job: a range before the proof of concept, a fixed price before you sign.

The range comes on the call, once we know roughly how many submissions reach your desk in a month and how many states your placements are filed in.

// Questions

What wholesale and MGA owners ask

Do you need access to AIM, ImageRight, Applied Epic or our policy system?
No. The proof of concept works on copies, exports and screen prints you send, and we never log in to a management system, a document system, your submissions inbox or a stamping office portal. Systems come up only in the live month after a yes.
Will the AI decline submissions or tell a retailer a risk is blocked?
No. It drafts the clearance result and the reply for your staff to read. Declining, blocking and anything sent to a retail agent stay with your underwriters and your clearance desk.
We bind under delegated authority. Can the test check a risk against our authority?
Yes, if you send the authority's terms with the sample. The draft compares each risk with the classes, limits and territory the agreement allows and marks it inside the authority or for referral, citing the clause. Your underwriter makes the decision.
Is this surplus lines compliance advice?
No. These pages describe a document test, not legal, tax or regulatory advice. What a state requires on a placement is for your compliance lead to settle, and the drafts follow the rules your team gives us.
We also run a retail agency. Is that the same test?
It is the same offer, run as a separate test. Retail commercial lines work such as certificates and endorsements has its own pages under insurance agencies, and each job gets its own sample, reviewer and success criteria.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Last month's submissions are the test.

A 30-minute call with Rob Eason. The form asks for your firm and role, the job you want tested, and roughly how many submissions reach your desk each month. Keep submissions, binders and filings with you until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.