30-min call with RobBook a proof-of-concept call
Job 01 · Submission desk

// MGAs and wholesale brokers · The first job

Retail submissions, read into the file and cleared for your underwriters to review.

A retail agent emails ACORD applications, loss runs, a statement of values and a carrier supplemental, and wants an answer. This tests whether AI can build the underwriting file from that email and check it against risks already in, on copies of 20 to 30 submissions your desk already handled.

Book a proof-of-concept call30 minutes with Rob
Past submissions
20 to 30
Inbox or system login
None
Who clears and quotes
Your underwriting staff

// The one job

A submission email lands. A cleared file is waiting for the underwriter.

Today an underwriting assistant opens the email, saves each attachment, keys the insured, the retail agency, the line, the effective date and the limits asked into the management system, and runs a clearance search. Then the file goes one of three ways: to an underwriter, back to the retailer as already in from someone else, or back with a list of what is missing.

In the proof of concept, AI reads the email and every attachment and drafts the submission record and the clearance result: each possible match with the reason it matched, the fields read from the applications and the schedule, the questions for the retailer, and a note on appetite or authority. Nothing is entered in your system and nothing goes back to the retailer. Your reviewer, the person on your desk who clears the most submissions, compares each draft with what your team did.

Submission emailFrom a retail agent
Insured
Retailer
Needed by
Attachments
DocumentPagesReadable
Illustration, not a real submission
Read
and cleared
Submission draftFor your clearance desk
Insured record
Possible matches
Authority
Still missing
FieldSourceCheck
Illustration, not a real record

// What makes submissions hard

Every retailer packages the same risk differently

One email can hold a dozen files: ACORD applications, a carrier's own supplemental for a habitational risk or a contractor's subcontracting, a bar's liquor liability questions, loss runs from several prior carriers, photos and a cover note with the target premium. The statement of values is usually the retailer's own spreadsheet, one row per building, with column names that change from agency to agency. Construction arrives in words like brick or steel and has to land in one of ISO's six construction classes, from frame to fire resistive, beside a protection class from 1 to 10 and a total insured value. The draft maps each column and lists anything it could not read rather than guessing.

Clearance is a matching problem, not a lookup. The same insured can arrive as an LLC from one retailer and under its trade name from another, with a mailing address in one email and a building address in the next. A good check compares the legal name, every DBA, the FEIN where given, each location on the schedule and the effective date. Markets settle a clash differently: polled by Celent, insurers named the first submission received, the broker judged best placed to write the risk, or no clearance at all. So the draft records when each email arrived, lists every possible match with the reason, notes any broker of record letter in the file, and leaves the decision to your clearance lead.

The record has to land where your system expects it. Vertafore AIM won't let a user add a new insured or begin a submission until an insured clearance search has run, and its results separate all submissions, unbound submissions, in-force policies and all policies for that insured. A submission entered through AIM's Admin Clearance also creates a suspense record for the assigned underwriter. Documents often go to ImageRight, which stores work as drawers, files, folders and documents; one wholesale broker's published setup keeps a file per submission or policy. The draft lays out each field the way your system holds it, Applied Epic included, and we never type it in.

An MGA has one more test to apply: the authority. A binding authority sets the classes, limits, insured values and territory the MGA may write, and anything outside goes to the carrier as a referral. Lloyd's, for its coverholders, requires each contract to state the regulatory risk location, the insured's domicile and the territorial scope in plain terms, and it does not recognize an incidental risk location. The draft checks every location on the schedule against the territory and every class against the authority, then marks the file inside the authority, for referral, or outside appetite, quoting the clause it relied on.

Your reviewer will look hardest at the costly misses. A false clear, a duplicate the draft failed to find, puts two retailers on one risk, so it weighs more than a false match the clearance lead can dismiss in seconds. Then come the gaps a retailer must fill before anyone can price: an unsigned or undated application, loss runs too old for the market, a missing supplemental, an effective date already past, or a retail agency with no broker agreement on file.

// What you send

Submissions exactly as they reached your desk

Copies and exports only
No inbox or system login
01

20 to 30 submission emails

Recent commercial submissions with every attachment as the retailer sent it. Include a few your desk blocked as already in, a few sent back as incomplete, and one that came from two retailers.

02

What your desk did with each

The clearance result, the record your team entered (an export or screen prints), the reply sent to the retailer and the underwriter the file went to. That is the answer key.

03

Your rules for clearing and routing

The clearance rules your desk follows, the appetite guide your underwriters use, and for an MGA, the binding authority terms that set classes, limits and territory.

04

An NDA, then copies

The NDA is signed before any submission moves. We never log in to AIM, Applied Epic, ImageRight or your submissions inbox. Take personal details out of sole proprietor files, or we build look-alike submissions with your reviewer.

// Before it starts

Agreed before the first submission moves

Four points are settled with the owner first, in writing.

Before the proof of conceptThe owner's sign-off
Reviewer
The owner's pick: usually the clearance lead or the underwriting assistant who clears the most files.
Success criteria
Which fields must match, which duplicates the check must find, and which gaps it must list
Sample
Chosen by your reviewer from recent commercial submissions
Price
A range for the live month

// How the test is judged

Your desk's file beside the draft

Same emails
same attachments
On the same 20 to 30 submissionsYour desk's handlingThe AI draft
Insured, retail agency, line and effective date as enteredFilled in on your submissionsFilled in on your submissions
Possible duplicates found, each with its reasonFilled in on your submissionsFilled in on your submissions
Schedule and application fields read correctlyFilled in on your submissionsFilled in on your submissions
Missing items listed for the retailerFilled in on your submissionsFilled in on your submissions
Authority or appetite flag, with the clause citedFilled in on your submissionsFilled in on your submissions
Minutes from email to a file ready to clearFilled in on your submissionsFilled in on your submissions
Nothing has been measured. The cells stay blank until the test runs on submissions your own desk cleared.Your reviewer scores each one, and that decides it.

// After a yes

About 30 days on new submissions

When your reviewer says yes, new submissions run through the same job for about 30 days.

Your clearance desk makes every call. A person confirms each record before it is entered, decides each block, and writes or approves every reply to a retailer. The AI never declines a risk, never tells a retail agent a risk is taken, never quotes and never writes into your system.

Live files are scored against the same written criteria the test used, by the same reviewer.

// Later, one at a time

What could follow submission intake

Ideas to rank with you
Each waits for the last to go live
  1. 01

    Quotes, binders and surplus lines filings

    The market's terms drafted into the retail quote and the binder, with the filing data the insured's home state asks for.

    Next
  2. 02

    Loss run summaries

    Runs from each prior carrier set out by policy year for the underwriter, with open claims and missing years marked.

    Then
  3. 03

    Bordereaux checks

    Monthly risk and premium bordereaux compared with the binders issued under the authority before they go out.

    After that

// One hard limit

Your underwriters decide every submission.

The proof of concept reads copies and drafts a record and a clearance result. It never underwrites, declines, quotes or binds, never answers a retail agent, and never enters anything in your management system. Commercial lines only: no personal lines submission goes into the sample.

Priced per job: a range before the test, a fixed price before you sign.

You get the range on the call, after we hear how many submissions arrive a month and how many come in as spreadsheets and scans.

// Questions

What clearance and underwriting staff ask

Does this replace the clearance search in our management system?
No. Your system's search and your clearance rules stay in charge. The draft does the reading and matching that comes before that search, and shows your clearance lead every possible duplicate with the reason, so the decision is quicker to check.
Retailers send statements of values in every layout. Can it read them?
Mixed layouts belong in the sample, because that is how schedules really arrive. The draft maps each retailer's columns onto your fields and lists any column or cell it could not place. Your reviewer checks the mapping building by building.
What happens when two retailers send the same risk?
The draft flags both as a possible match, records when each email arrived and notes any broker of record letter. Which retailer keeps the risk follows your rules and the market's, and your clearance lead decides.
Can it check a submission against our binding authority?
Yes, when the authority terms are in the sample. Each risk is compared with the allowed classes, limits, insured values and territory, and marked inside the authority or for referral, with the clause quoted. Your underwriter makes the call.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Bring submissions your desk already cleared.

Thirty minutes with Rob Eason. You'll give your firm and role, pick submission intake as the job, and say roughly how many submissions arrive in a month. Hold every email and attachment until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.