Custom machine builders and equipment OEMs

// For machine builders

AI for machine builders, starting at the spare parts desk.

For custom machine builders and industrial equipment OEMs that build to order, then support every machine they ship. The first job is spare parts quotes: a customer's request tied to that machine's serial number and the bill of materials it was built with, then priced from your own lists. Quotes from customer specifications are open too. Both run on copies of past commercial work, and every design and safety call stays with your engineers.

Book a proof-of-concept call30 minutes with Rob

Machine builder proof of conceptCommercial work only

First job: Spare parts quotes, by serial number
Also open: Quotes from customer specs and URSs
You send: Copies of 20 to 30 past requests and quotes, after an NDA
We touch: No ERP, PDM or service system
Left out: Defense and aerospace work, and every design or safety sign-off
Price: A range on the first call

// Desk jobs

Where a build-to-order builder's office time goes

2 open now
2 for later, one at a time

JOB.01 · START HERE

Spare parts quotes

A parts request, often a nameplate photo and a worn part, matched to that serial number's as-built bill of materials and priced from your lists, for your parts desk to check and send.

Read the spare parts page

JOB.02 · ALSO OPEN

Quotes from customer specs

A customer's URS or RFQ specification answered clause by clause against your base machines and options, with exceptions and questions listed for your applications engineer to price.

Read the spec quoting page

JOB.03 · LATER

Recommended spare parts lists

The spares list for each new machine drafted from its as-built BOM, laid out the way the buyer's project asks, for your parts manager to set quantities.

Read the spare parts list page

JOB.04 · LATER

Turnover documents

Manuals, as-built drawings, the parts list and component data for each machine checked against the PO's document list before shipment, for your project manager to release.

Read the turnover package page

// Why parts quotes first

Each machine you ship keeps asking for parts

A builder sells a machine once and its parts for as long as it runs. Each serial number in the field is a future parts request, and your parts desk has already answered years of them. Those answered requests are the answer key. Your reviewer, the person on your team who knows parts quoting best, sets each AI draft beside the quote that actually went out, line by line.

The work is in the lookup, which is what makes the test fair. A request names a machine by a nameplate photo, a part number read off a worn component, the plant's own stock number or "the seal kit for line 2". Your coordinator finds the machine, then what it was really built with, then anything changed since, and only then prices it. Each of those steps either matches your records or doesn't.

Builders' own associations have noticed where the work is going. PMMI, the Association for Packaging and Processing Technologies, gave aftermarket parts and service a report of its own in 2025, and it counts obsolescence planning among the services builders now need to stay competitive. Machine tool builders sit under AMT, the Association For Manufacturing Technology, which began in 1902 as the National Machine Tool Builders' Association and runs IMTS in Chicago in even years.

The records sit in different places. Infor names industrial machinery and equipment among the segments Infor LN serves, and IFS pitches IFS Cloud to machinery makers on engineer-to-order work; other builders run SAP S/4HANA or Epicor Kinetic, and plenty keep the build BOM as a spreadsheet in the job folder, with drawings in a PDM vault. The test reads copies and exports of whatever you have.

Quotes from customer specs are the second open test, because more of each one is engineering: which option answers a clause, and which clause needs new design, stay your engineers' calls. Two limits hold on this page. Defense and aerospace drawings, specs and orders stay out, as on every manufacturing page, because they can be export-controlled. And nothing here signs off on a design, a safety rating or a machine's compliance: risk assessment under ISO 12100 or ANSI/PMMI B155.1-2023, guarding, CE marking and conformity statements stay with your engineers.

// How it runs

Old requests first, then a live month

Step 01
One job, on requests you already answered
After the NDA, your parts manager gathers 20 to 30 past commercial parts requests with the quotes that went back and the machine records behind them. If a customer's records can't leave your building, we build look-alikes together.
Step 02
The owner picks your reviewer
Before a file is copied, the owner names the reviewer, and the success criteria and a price range for the live job are put in writing. From then on the reviewer scores every draft against the real quote.
Step 03
About 30 days live
After a yes, new requests get draft quotes for roughly 30 days. A person on your parts desk approves every quote before a customer sees it, and anything flagged for engineering still goes there first.

Every job is priced on its own: a range on the first call, then a fixed price after the proof of concept and before you sign.

For parts quotes the range follows how many requests your desk answers a month and how many machine models they span; for spec quotes, how many RFQs reach your applications engineers.

// Questions

Questions machine builders ask

We build packaging machines, conveyors or custom automation cells. Is this page for us?

Yes, if you build to order and keep a record of what each machine shipped with. The same holds for machine tool builders and process equipment makers. The test needs serial-numbered machines and parts requests your desk has already answered.

Some of our machines go to defense or aerospace plants. Can we still take part?

Yes, with commercial machines only. Your reviewer picks requests and specs from commercial customers, and nothing tied to a defense or aerospace program, its drawings or its orders comes into the test.

Will the AI tell us whether a machine meets CE marking or a safety standard?

No. Risk assessments, guarding, safety ratings and conformity statements stay with your engineers. Where a request or spec touches them, the draft marks the item for engineering and says why.

Our older machines exist only on paper drawings or in a CAD system we retired. Does that rule them out?

No. Scans and exports work, and old machines are often where the hard requests come from. Each draft line cites the page or file it came from, and anything it can't read clearly goes to your reviewer.

We bought another builder's product line. Can those machines come in?

Yes, where you hold their build records and price lists. Your reviewer can include a few on purpose, since the drafts show quickly where those records are thin.

Rob Eason, founder

// Book a proof of concept call

Start with parts requests your desk already answered.

Thirty minutes with Rob. The booking form asks for your company and role, which job you'd test first, and roughly how many parts requests or customer specs arrive each month. Send no BOMs, drawings or specs until the NDA is signed.

Book a proof-of-concept call

Co-owned a 60-employee financial services firm and sold his share to his partner.
Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
5/5 across 83 reviews in HighLevel's Certified Admin Directory.
4.3/5 from 6 Google reviews of Massmarket AI.
Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
Takes every proof-of-concept call himself.