// Insurance agencies · The first job
Certificates of insurance, checked against the policy before your team signs.
One job, tested on copies of 20 to 30 certificate requests your account managers already answered. AI reads each request and the policy behind it, then drafts the certificate and flags anything the policy doesn't support. Your reviewer lays every draft next to the certificate your agency sent that holder.
- Past requests
- 20 to 30
- Agency system access
- None
- Who signs
- Your licensed staff
// The one job
A request comes in. A certificate goes out, or a question does.
An insured forwards a subcontract, a lease or a lender's letter and asks for a COI. Today an account manager reads the insurance requirements, opens the policy and its forms schedule, then issues an ACORD 25 or ACORD 28 to the holder, or writes back that something has to be endorsed first.
In the proof of concept, AI does the reading. It lists each requirement, marks whether the policy as written meets it, and drafts the certificate fields: holder, coverage lines and limits, the ADDL INSD and SUBR WVD marks, and the Description of Operations wording. Nothing is issued.
and drafted
// What makes certificates hard
The form is standard. The request rarely is.
A general contractor's insurance exhibit often names ISO forms outright: additional insured status for ongoing and completed operations (CG 20 10 and CG 20 37), coverage on a primary and non-contributory basis (CG 20 01), and waivers of subrogation on general liability (CG 24 04), auto (CA 04 44) and workers' comp (WC 00 03 13). Workers' comp has no additional insured, so the waiver is the only ask that fits that line. A good draft sorts every requirement by coverage line before a single box is marked.
The answer usually sits in the forms schedule, not the declarations. Many contractor policies carry a blanket additional insured form that applies when a written contract requires it, such as CG 20 33, CG 20 38 or a carrier's own version, while others need the holder scheduled by name. Since the 04 13 editions, ISO's additional insured forms give no broader coverage than the contract requires, so the account manager sometimes needs the subcontract itself, not just the insured's email. A draft that marks ADDL INSD without that check is the first mistake your reviewer will look for.
Some asks can't be met on a certificate at all. ACORD's 2009 revision of the ACORD 25 dropped the old promise to try to mail advance notice of cancellation, and the current form says notice goes out as the policy provides. A holder who wants 30 days' notice needs an endorsement on the policy, not a typed sentence. The same goes for a holder's own certificate form, or wording that would widen coverage: the draft flags it and suggests the reply, and your account manager decides. These are short summaries of public form pages, not legal advice.
Property and state rules add their own forms. Lenders and landlords usually want evidence of commercial property on the ACORD 28, with the mortgagee or loss payee shown, and a commercial lease often calls for an ACORD 25 and an ACORD 28 together. On New York construction jobs, owners often want the ACORD 855 NY addendum, which states whether common construction exclusions are on the policy. Requests that spill past the Description of Operations box go on the ACORD 101 Additional Remarks Schedule.
Where the answer is stored shapes the test. In Applied Epic, certificates sit under Proofs of Insurance, and each holder carries its own Description of Operations and its own Additional Insured On and Subrogation Waived On settings. AMS360 works from a master certificate, and holders can share the master's description. Either way, wording copied forward at renewal is where stale project names and old additional insured lists hide, and that is what your reviewer reads line by line.
// What you send
What the proof of concept needs from your desk
20 to 30 answered requests
Requests your team already handled, each with what came in: the email, the contract's insurance exhibit, the lease clause or the lender's letter. Include the ones that needed a second look.
The certificates as sent
The PDFs that went to each holder, from the sent email or the document saved on the account, not a fresh print. A reissue at renewal can replace the version the holder actually received.
The policy pages behind them
Declarations, forms schedules and the additional insured, waiver and primary and non-contributory endorsements those certificates rely on.
An NDA, then copies
The NDA is signed before a single request moves, and we never log in to your agency system, carrier portals or inbox. Where real requests must stay inside, your reviewer helps us build realistic stand-ins.
// Before it starts
Agreed before the first request moves
The owner settles these before day one, in writing.
- Reviewer
- Named by the owner. Usually whoever on the commercial desk signs the most certificates.
- Success criteria
- What counts as a correct draft and a correct flag
- Sample
- Picked by your reviewer, commercial lines only
- Price
- A range for the live job
// How the test is judged
What your reviewer compares
| On the same 20 to 30 requests | Your team's certificate | The AI draft |
|---|---|---|
| Holder name and address as the request gives them | Filled in on your requests | Filled in on your requests |
| Lines marked for additional insured and waiver of subrogation | Filled in on your requests | Filled in on your requests |
| Limits and the per-project aggregate shown | Filled in on your requests | Filled in on your requests |
| Description of Operations wording | Filled in on your requests | Filled in on your requests |
| Asks the policy can't meet, caught before signing | Filled in on your requests | Filled in on your requests |
| Time from request to a certificate ready to sign | Filled in on your requests | Filled in on your requests |
// After a yes
About 30 days on live requests
If your reviewer says yes, the same job runs on new certificate requests for about 30 days.
Each draft waits for a licensed account manager to check and issue it. The AI never signs, never sends a certificate to a holder, and never marks a box the policy doesn't support. Every flag comes with its reason and the policy page behind it.
Your reviewer keeps scoring the same way, so the live month is judged like the test.
// Later, one at a time
What could come next
- 01Next
Endorsements and policy changes
Change requests drafted for the carrier, and the endorsement checked against the request when it comes back.
- 02Then
Renewal prep
The expiring term's schedules and loss runs assembled for the account manager, with the holder list flagged for certificates that will need reissuing at the new term.
- 03After that
Acquired agencies' records
Certificate wording and holder groups brought over from a purchased agency's system and compared with your current policies.
// By system
This job in the software you run
// One hard limit
A licensed person issues every certificate.
Signing a certificate stays with your licensed staff. The proof of concept reads copies and drafts; it never issues a certificate, binds coverage or tells a holder they are covered. Commercial lines only: no personal lines request goes into the sample.
Priced per job: a range before the test starts, then a fixed price before you sign.
We give the range on the call, once we know about how many certificate requests reach your commercial desk in a month and how many come with a contract attached.
// Questions
What account managers ask
Our insureds already issue some certificates through a portal. Does this compete with that?
Can the draft tell a blanket additional insured form from a scheduled one?
What if a general contractor asks for wording our policy doesn't support?
Can it handle New York construction certificates?

Rob Eason, founder
// Book a proof of concept call
Test it on certificates you already issued.
A 30-minute call with Rob Eason. The form asks for your agency and role, the job to test, and about how many certificate requests come in a month. Please don't send any requests or certificates until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
