// For employee benefits brokers and consultants
AI for employee benefits brokers, tested first on renewals your team already presented.
For benefits consultants and the benefits side of an agency, serving employer groups. Pick one job, renewal analysis and marketing or wrap documents and Form 5500 prep, and a free AI proof of concept runs it on copies of 20 to 30 files your team already finished. Names and identifiers come out first, and nothing logs in to your systems.
- Open jobs
- Renewal analysis, or wraps and Form 5500 prep
- You send
- 20 to 30 finished files, after the NDA
- Employee data
- Names and identifiers removed or replaced
- Health information
- None needed for the test
- Plan advice
- Always your licensed broker's
- Price
- Per job, with a range up front
// Jobs to test
Work on a group benefits desk
Renewal analysis and marketing
Carrier renewals, rate exhibits and competing quotes drafted into the side-by-side your employer client sees, with plan design changes and quote conditions marked.
See the renewal analysis pageWrap documents and Form 5500 prep
Certificates of coverage, SBCs and Schedule A statements gathered into each group's plan-year file: wrap updates, a Section 125 check and Form 5500 data.
See the wrap and Form 5500 pageCensus cleanup
Payroll and enrollment exports from the employer reshaped into each carrier's census template, with missing ages, tiers and classes listed before any quote request goes out.
See the employee census pageNew group installs
Signed applications and the plan choices made at renewal checked against what each carrier actually set up, before the group's first bill arrives.
See the new group installs page// Why renewals first
Every past renewal ended in a file someone presented
Each renewal your team ran ended in a spreadsheet or deck the employer saw: current plans beside the renewal and each alternative, with rates by tier and the monthly cost. That file and the carrier letters behind it are the answer key. Your reviewer, the account manager or benefits analyst who builds them best, sets each AI draft beside it plan by plan.
One book holds three kinds of renewal. Small groups are priced under federal rating rules by age, geography, family size and, where a state allows it, tobacco; most states draw that line at 50 employees, and a few, California and New York among them, at 100. Larger insured groups renew on their own claims, and self-funded groups renew stop-loss. The sample should hold some of each.
The paperwork is uneven by line. Medical renews every year. Dental, life and disability quotes often carry longer rate guarantees, and every carrier lays out its quote its own way. Account data often sits in an agency management system such as BenefitPoint from Vertafore or Applied Epic, and the census tends to come from an enrollment platform such as Employee Navigator or Ease, or from payroll. The proof of concept needs none of them: it works from copies, and we never log in.
Privacy decides what goes into the sample. A census carries personal details, and claims or enrollment records held for a group health plan can be protected health information. So the test runs on copies with names and identifiers removed or replaced, under the NDA, with ages in place of birth dates. No protected health information is needed, and large claimant reports and health questionnaires stay with you.
Compliance paperwork comes second. Since the Consolidated Appropriations Act, 2021, a broker or consultant to a group health plan must disclose its expected direct and indirect compensation to the plan in writing, and carrier commissions show up on Schedule A of the plan's Form 5500, a public filing. Wraps and 5500 data can be checked against what was filed, so they make a good second job, or the first if compliance is your heavier load.
// Across industries
Jobs compared with other industries
// How the proof of concept runs
One job, judged by your own people
- Step 01
Copies of finished work
After the NDA, your team pulls 20 to 30 finished files for one job: renewals with the carrier documents and the analysis the employer saw, or plan years with the wrap and 5500 data behind them. Files that can't leave the agency become look-alike groups we build with your team.
- Step 02
Your reviewer scores it
Before any file moves, the owner names the reviewer, the success criteria go in writing, and you get a price range for the live job. Your reviewer compares every draft with your team's version, group by group, and that judgment decides.
- Step 03
About 30 days live
After a yes, the same job runs on new renewals or closing plan years for about 30 days. A licensed person on your team checks each draft before anything reaches an employer, a carrier or a filing.
Priced per job: a range before the proof of concept, a fixed price before you sign.
You hear the range on the call, after we learn how many employer groups renew with you each year and how many your team takes to market.
// Questions
What benefits agency owners ask
Do you need access to BenefitPoint, Applied Epic or Employee Navigator?
Census files hold employees' personal details. What do you actually need?
Will the AI recommend plans or contribution strategies to our clients?
We also run a property and casualty desk. Is that the same test?
Is any of this legal or tax advice?

Rob Eason, founder
// Book a proof of concept call
Your last renewal season is the test.
A 30-minute call with Rob Eason. The form asks for your agency and role, the job to test, and roughly how many employer groups renew with you a year. Keep census files and carrier documents until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
