// Benefits brokers · New group installs
New group installs, checked item by item before the package goes and again before the first bill.
A group is sold. The signed application, each enrollment form and waiver, the payroll proof and the first payment have to reach the carrier complete, and what the carrier sets up has to match what the employer chose. This tests whether AI can check that install and list every gap, on copies of 20 to 30 installs your team already finished.
- Finished installs
- 20 to 30
- Forms filled, signed or submitted
- None
- Eligibility decisions
- Your licensed staff
// The one job
A sold group's paperwork comes in. A gap list goes to your implementation lead.
Today an implementation specialist gathers the employer application, the enrollment forms or file, the waivers, the wage report and the first payment, and ticks them off against the carrier's new group checklist. Later someone compares the carrier's setup with the plans, tiers and contributions the employer signed for, sometimes only when the ID cards or the first bill turn up wrong.
In the proof of concept, AI runs both checks on copies. Before submission it lists every missing, unsigned or mismatched item against that carrier's checklist. After setup it compares what the carrier sent back with the signed choices. Nothing is filled in, signed, submitted or sent. Your reviewer, the person who runs installs best, compares each list with what your team actually caught.
item by item
// What makes installs hard
One sale, a stack of documents, and a rule on every date
Every carrier publishes its own package list. Blue Shield of California's new group checklist asks for a first payment, either its initial payment form or a business check for the first month's premium, a master group application, applications from each enrolling employee and dependent, refusal of coverage forms from everyone eligible who waives, and the employer's most recently filed DE 9C. Hires after that filing go on a payroll register, a new hire not yet on payroll needs a W-4, and an eligible owner missing from the DE 9C needs a signed owner eligibility form. In New York the payroll proof is the NYS-45-ATT, and Independent Health's broker checklist says the paperwork is due complete by the 15th of the month before the effective date, or the group is not accepted.
The waiting period has a federal ceiling. A group health plan may not make anyone wait more than 90 days once they are otherwise eligible, and every calendar day counts, weekends and holidays included; when day 91 lands on a weekend or holiday, coverage may start sooner. An orientation period of no more than one month, or a cumulative hours requirement of no more than 1,200 hours, may come first. Late and special enrollees are different, because the time before they enroll is not a waiting period. The draft reads the waiting period on the employer application, sets each hire date against it and the requested effective date, and lists every line that seems to run past day 90.
Eligible classes have to be about the job. Federal nondiscrimination rules name full-time or part-time status, work location, union membership, date of hire, length of service and occupation as classes that may be bona fide, and rule out any class built on a health factor. For the employer shared responsibility rules, the IRS treats someone averaging 30 hours of service a week, or 130 a month, as full-time, measured month by month or over a look-back period. The draft holds each enrollment and waiver against the classes the application defines and lists anyone who fits none of them.
State rules shape what the carrier can ask for. New Jersey's small employer rules measure participation on employees working 25 or more hours a week, leave out anyone still in a permitted waiting period, and count an employee covered through a spouse's group plan, another group plan, Medicare, Medicaid or NJ FamilyCare as taking part. The participation minimum does not apply to applications received in the employer annual open enrollment period. A carrier there may require the application with its employer certification and complete enrollment and waiver forms, may hold no more than one month's premium in advance, refunded if no plan is issued, and must answer within 15 business days; approved coverage starts no later than the first of the month after the approval notice.
Waivers and signatures carry their own rules. A plan may ask an employee who declines to state in writing that other coverage is the reason, but only if the employee was told of that requirement at or before declining, and the notice of special enrollment rights is due by the first offer to enroll. After losing other coverage, marrying, having a baby or adopting, an employee gets at least 30 days to ask in; a newborn is covered from the date of birth. Health Net's 2019 census enrollment guide for California groups adds paper rules: each enrollment form must be signed before the file is sent, and a member whose arbitration clause is unsigned or altered must not be sent at all. Once the carrier assigns the group number and sends back its setup, the draft sets plans, tiers, rates and members against the signed choices.
// What you send
Installs your team already finished
20 to 30 finished installs
Groups installed in the last year or two, new to you or moved to another carrier at renewal, across several carriers, states and group sizes.
The package as it went
Each employer application, enrollment form or file, waiver, wage report and payment record sent to the carrier, with that carrier's checklist for the effective date.
What came back
The carrier's questions, the setup it confirmed and the first bill, along with the gaps your team found and fixed. Together they make the answer key.
NDA first, then look-alike people
We sign the NDA before any file moves, and we never log in to a carrier portal, an enrollment platform or payroll. Names, Social Security numbers and addresses are removed or replaced with look-alikes, and each signature is masked with a mark that shows one was there. Evidence of insurability forms and any health answers stay with you.
// Before it starts
Decided before the first install file moves
Four things are put in writing with the owner first.
- Reviewer
- Named by the owner, often the implementation specialist who has run the most installs.
- Success criteria
- Written first: which missing items, date conflicts and setup differences the list has to catch
- Sample
- Your reviewer's pick across carriers and sizes, with some installs that went wrong
- Price
- A range for the live month, known before anything starts
// How the test is judged
What your team caught, beside what the draft caught
| On the same 20 to 30 installs | Your team's checks | The AI list |
|---|---|---|
| Checklist items missing or unsigned at submission | Scored on your past installs | Scored on your past installs |
| Waiting period read against each hire date and the effective date | Scored on your past installs | Scored on your past installs |
| Enrollments and waivers matched to the eligible classes | Scored on your past installs | Scored on your past installs |
| Each waiver's reason and other coverage recorded | Scored on your past installs | Scored on your past installs |
| Participation counted the way the carrier's state counts it | Scored on your past installs | Scored on your past installs |
| Carrier setup compared with the signed plans, tiers and contributions | Scored on your past installs | Scored on your past installs |
// After a yes
About 30 days on the next groups you sell
When your reviewer says yes, new installs over the following month or so run through the same two checks.
Your implementation lead approves every list and decides what goes back to the employer and what goes to the carrier. The AI never fills in, signs or submits a form, never enrolls anyone, never contacts an employer, an employee or a carrier, and never decides who is eligible.
Whoever judged the test goes on judging the live lists, on the success criteria agreed at the start.
// Later, in order
What could follow new group installs
- 01Next
Monthly bill reconciliation
Each carrier's invoice checked against the enrollments your team installed and the employer's payroll deductions.
- 02Then
Mid-year enrollment changes
New hires, life events and terminations checked against the waiting period and special enrollment windows before your team sends them on.
- 03After that
Census cleanup
The next employer's raw census rebuilt in the carrier's layout before quoting, so the install starts from clean data.
// One hard limit
Nothing is signed, enrolled or submitted by the AI.
The proof of concept reads copies and lists gaps. It never completes or signs a form, never enrolls anyone, never submits a package or pays a premium, never contacts an employer, employee or carrier, and never decides who is eligible. A licensed person on your team decides and sends, and nothing on this page is legal, tax or benefits advice.
Priced per job: a range before the proof of concept, a fixed price before you sign.
We give the range on the call, after learning how many new groups you install in a typical year and for how many carriers.
// Questions
What implementation teams ask
Does it fill out or submit the carrier's forms?
Every carrier's checklist is different. Which one does it use?
Will it tell us whether someone is eligible or a waiting period is allowed?
Can it catch a carrier's setup errors after the group goes live?
Install files are full of personal data. What do you actually need?

Rob Eason, founder
// Book a proof of concept call
Your last few installs are the test.
A half-hour call with Rob Eason. The form asks your role, which job you'd test and about how many groups your team installs a year. Keep application packets and enrollment forms until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
