// Packaging · Estimating
Box, carton and label quotes, costed the way your estimator costs them.
For corrugated, folding carton and label converters. One job, tested on quote requests you already answered. AI reads the customer's spec, works out the blank or the press layout, and costs board, print, tooling and freight from your own sheets. A structure your history doesn't cover goes to your estimator as a list of questions.
- Past requests
- 20 to 30
- Board prices
- From your files
- System access
- None
// The one job
A spec comes in. A costed draft goes to your estimator.
A buyer emails a request: a style and inside size, a board grade, two colors on two panels, 5,000 and 10,000 pieces, delivered. Or a carton spec with a dieline, or a label size with a roll spec. Your estimator works out the blank or the layout, picks a routing, checks the die library, costs board, ink, plates and freight, and writes the quote. Most of those steps are lookups in your own files.
During the proof of concept, AI reads copies of requests you already quoted and drafts your costing sheet line by line, with every rate traced to the sheet it came from. Reorders take their tooling and routing from your records. New structures get a question list instead of a guess, and no buyer sees any of it.
your own sheets
// At the estimating desk
Where a packaging quote goes wrong
The style sets the blank. A regular slotted container, FEFCO 0201, is the plain case: its blank runs two lengths and two widths plus the manufacturer's joint one way, and the depth plus one width for the flaps the other, with score allowances that depend on the flute. A half slotted container, a full overlap or a die-cut mailer changes that math, and a die-cut style needs a die. Sizes are stated as inside dimensions, length by width by depth, so a buyer who sends outside measurements gets a question before a price. The draft shows the blank or layout it worked out, so your estimator can check it at a glance.
A board grade is a strength claim. A request may name the board by flute and edge crush test, such as 32 ECT on C flute, by burst strength in pounds, or by liner and medium weights. Those are not interchangeable, and a box printed with a box maker's certificate has to meet what that certificate states under NMFC Item 222 or UFC Rule 41. So when a buyer asks for "the same box, but cheaper", the draft writes out the grade change for your estimator and never swaps a grade by itself. Board is costed per thousand square feet from the price list that applied on the day of each quote.
Routing and tooling move the price. A plain box may run on a flexo folder-gluer; the same size as a die-cut style goes through a rotary or flatbed die cutter, with a cutting die and printing plates. Estimators check the die library first, because a die already on file at the right style and size spares the customer a tooling charge, and dies the customer owns carry their own terms. Displays add parts, litho-laminated panels, hand assembly and a sample cut on your sample table. The draft puts each tooling item on its own line, marks any die it found on file, and carries a new die's price only from a die maker's quote you sent.
Cartons and labels have their own sheets. A folding carton is costed from the press sheet: grade and caliper, such as 18 pt SBS, the number up, inks and coating, foil or embossing, window patching, and the glue style, straight line or crash lock. A pressure-sensitive label is costed across and around the web, with face stock, adhesive and liner, plus a roll spec: core size, outside diameter, labels per roll and one of the eight standard unwind positions. A wrong core or unwind can be turned away at the customer's applicator, so the draft asks whenever a request leaves them out.
Your reviewer. The owner names the person who knows your estimating best, often the lead estimator or the plant's costing manager. They compare each draft with the quote that went out: blank or layout, board grade and cost basis, routing, tooling lines, quantity breaks, freight, and each question put to the buyer. Include a die-cut style, a display and a reorder with a change, if you quote them.
// What you send
What your estimating desk sends
20 to 30 past quote requests
The buyer's email, spec sheet or dieline for each, with your estimator's costing sheet and the quote you sent. Reorders, new sizes and a few you lost make the fairest mix.
Your costing sheets and rates
Machine rates by line, ink and plate costs, hand-work labor, freight lanes, and your waste and margin rules. Exports or a workbook are fine.
Board prices for those dates
Your own price list or your sheet supplier's, as it stood when each request was quoted, so every draft costs board the way you did at the time.
Your die and plate list
Die numbers with style and size, and which tools belong to customers, so a draft can find tooling already on file.
An NDA, then copies
Signed before any spec or artwork moves, since brand owners' files often carry their own confidentiality terms. No login to your estimating system or ERP. If requests can't leave the plant, we build look-alikes with you.
// Before it starts
Settled before the first request moves
The owner and your lead estimator agree on these in writing before anything is shared.
- Your reviewer
- Named by the owner, usually the lead estimator
- Reorder
- Defined in writing, for example same style, size, board grade and print
- Left blank
- New dies, new structures and any rate not on your sheets
- Success criteria
- Agreed in writing, from your costing rules
- Price
- A range for live estimating, given up front
// Scoring
Your quote and the draft, request by request
| Compared on the same requests | What your estimator sent | The AI draft |
|---|---|---|
| Hours from request received to costing sheet ready for review | Filled in from your quotes | Filled in from your quotes |
| Style, inside size and board grade read as the buyer meant them | Filled in from your quotes | Filled in from your quotes |
| Blank size or press layout matching your estimator's | Filled in from your quotes | Filled in from your quotes |
| Board costed on the right basis and the right price list date | Filled in from your quotes | Filled in from your quotes |
| Routing, dies and plates costed from your rates and tool list | Filled in from your quotes | Filled in from your quotes |
| Quantity breaks, freight and minimums handled your way | Filled in from your quotes | Filled in from your quotes |
| Gaps in the request flagged, the same ones your estimator chased | Filled in from your quotes | Filled in from your quotes |
// After a yes
About 30 days on new requests
Once your reviewer says yes, new quote requests get a draft costing sheet and a question list for roughly 30 days.
Your estimator checks each line, fills anything left blank and sets the price. No quote reaches a buyer until a person sends it, and the live month is scored with the same table.
// Later, ranked
Where estimating could lead
- 01Next
Proof checks before approval
Each proof compared with the customer's spec sheet, dieline and copy, with differences listed for prepress before it goes out.
- 02Then
Releases against blankets
Call-offs matched to the blanket and to the finished stock you hold for that customer, for your customer service rep to confirm.
- 03After that
Die and plate orders
Requests to your die maker and plate supplier drafted from a won quote's dieline and print spec, for your buyer to send.
// One hard limit
It never invents a board price, a rate or a die price.
Every cost in a draft traces to a price list, rate sheet or tooling quote you sent. New structures, new dies and anything your files don't cover go to your estimator blank. The final price, the margin and what goes to the buyer stay yours, and defense and aerospace work never comes in.
Estimating is priced on its own: a range before the test, a fixed price before you sign.
The range depends on how many requests reach your estimators each month and how many are reorders rather than new structures.
// Questions
Estimating questions
Can AI work out the box from the product's dimensions?
Our board prices change. How are old quotes judged fairly?
We quote point-of-purchase displays with many parts. Do those fit?
Does this cover labels and folding cartons, or only corrugated?
Will our estimators have to quote differently?

Rob Eason, founder
// Book a proof of concept call
Test it on quotes you already sent.
Book 30 minutes with Rob. The booking form wants your company, your title, the job to test and roughly how many quote requests reach your estimators each month. No spec sheets or dielines before the NDA.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
