30-min call with RobBook a proof-of-concept call

// Packaging · Estimating

Box, carton and label quotes, costed the way your estimator costs them.

For corrugated, folding carton and label converters. One job, tested on quote requests you already answered. AI reads the customer's spec, works out the blank or the press layout, and costs board, print, tooling and freight from your own sheets. A structure your history doesn't cover goes to your estimator as a list of questions.

Book a proof-of-concept call30 minutes with Rob
Past requests
20 to 30
Board prices
From your files
System access
None

// The one job

A spec comes in. A costed draft goes to your estimator.

A buyer emails a request: a style and inside size, a board grade, two colors on two panels, 5,000 and 10,000 pieces, delivered. Or a carton spec with a dieline, or a label size with a roll spec. Your estimator works out the blank or the layout, picks a routing, checks the die library, costs board, ink, plates and freight, and writes the quote. Most of those steps are lookups in your own files.

During the proof of concept, AI reads copies of requests you already quoted and drafts your costing sheet line by line, with every rate traced to the sheet it came from. Reorders take their tooling and routing from your records. New structures get a question list instead of a guess, and no buyer sees any of it.

Customer specEmail, spec sheet, dieline
Style code
Inside L x W x D
Board grade
Print
QuantityDeliveryTooling
Invented request, no customer's data
Costed from
your own sheets
Draft costing sheetFor your estimator
Blank size
Routing
Die on file
Board cost basis
Qty breakCost lineRate source
Invented draft, for illustration

// At the estimating desk

Where a packaging quote goes wrong

The style sets the blank. A regular slotted container, FEFCO 0201, is the plain case: its blank runs two lengths and two widths plus the manufacturer's joint one way, and the depth plus one width for the flaps the other, with score allowances that depend on the flute. A half slotted container, a full overlap or a die-cut mailer changes that math, and a die-cut style needs a die. Sizes are stated as inside dimensions, length by width by depth, so a buyer who sends outside measurements gets a question before a price. The draft shows the blank or layout it worked out, so your estimator can check it at a glance.

A board grade is a strength claim. A request may name the board by flute and edge crush test, such as 32 ECT on C flute, by burst strength in pounds, or by liner and medium weights. Those are not interchangeable, and a box printed with a box maker's certificate has to meet what that certificate states under NMFC Item 222 or UFC Rule 41. So when a buyer asks for "the same box, but cheaper", the draft writes out the grade change for your estimator and never swaps a grade by itself. Board is costed per thousand square feet from the price list that applied on the day of each quote.

Routing and tooling move the price. A plain box may run on a flexo folder-gluer; the same size as a die-cut style goes through a rotary or flatbed die cutter, with a cutting die and printing plates. Estimators check the die library first, because a die already on file at the right style and size spares the customer a tooling charge, and dies the customer owns carry their own terms. Displays add parts, litho-laminated panels, hand assembly and a sample cut on your sample table. The draft puts each tooling item on its own line, marks any die it found on file, and carries a new die's price only from a die maker's quote you sent.

Cartons and labels have their own sheets. A folding carton is costed from the press sheet: grade and caliper, such as 18 pt SBS, the number up, inks and coating, foil or embossing, window patching, and the glue style, straight line or crash lock. A pressure-sensitive label is costed across and around the web, with face stock, adhesive and liner, plus a roll spec: core size, outside diameter, labels per roll and one of the eight standard unwind positions. A wrong core or unwind can be turned away at the customer's applicator, so the draft asks whenever a request leaves them out.

Your reviewer. The owner names the person who knows your estimating best, often the lead estimator or the plant's costing manager. They compare each draft with the quote that went out: blank or layout, board grade and cost basis, routing, tooling lines, quantity breaks, freight, and each question put to the buyer. Include a die-cut style, a display and a reorder with a change, if you quote them.

// What you send

What your estimating desk sends

Copies only
Commercial customers only
01

20 to 30 past quote requests

The buyer's email, spec sheet or dieline for each, with your estimator's costing sheet and the quote you sent. Reorders, new sizes and a few you lost make the fairest mix.

02

Your costing sheets and rates

Machine rates by line, ink and plate costs, hand-work labor, freight lanes, and your waste and margin rules. Exports or a workbook are fine.

03

Board prices for those dates

Your own price list or your sheet supplier's, as it stood when each request was quoted, so every draft costs board the way you did at the time.

04

Your die and plate list

Die numbers with style and size, and which tools belong to customers, so a draft can find tooling already on file.

05

An NDA, then copies

Signed before any spec or artwork moves, since brand owners' files often carry their own confidentiality terms. No login to your estimating system or ERP. If requests can't leave the plant, we build look-alikes with you.

// Before it starts

Settled before the first request moves

The owner and your lead estimator agree on these in writing before anything is shared.

Before the proof of conceptOwner decides
Your reviewer
Named by the owner, usually the lead estimator
Reorder
Defined in writing, for example same style, size, board grade and print
Left blank
New dies, new structures and any rate not on your sheets
Success criteria
Agreed in writing, from your costing rules
Price
A range for live estimating, given up front

// Scoring

Your quote and the draft, request by request

Line by line
your sheet against the draft
Compared on the same requestsWhat your estimator sentThe AI draft
Hours from request received to costing sheet ready for reviewFilled in from your quotesFilled in from your quotes
Style, inside size and board grade read as the buyer meant themFilled in from your quotesFilled in from your quotes
Blank size or press layout matching your estimator'sFilled in from your quotesFilled in from your quotes
Board costed on the right basis and the right price list dateFilled in from your quotesFilled in from your quotes
Routing, dies and plates costed from your rates and tool listFilled in from your quotesFilled in from your quotes
Quantity breaks, freight and minimums handled your wayFilled in from your quotesFilled in from your quotes
Gaps in the request flagged, the same ones your estimator chasedFilled in from your quotesFilled in from your quotes
No result is shown yet. The table stays blank until drafts from your own requests are scored.Your estimator scores every row, and that verdict decides it.

// After a yes

About 30 days on new requests

Once your reviewer says yes, new quote requests get a draft costing sheet and a question list for roughly 30 days.

Your estimator checks each line, fills anything left blank and sets the price. No quote reaches a buyer until a person sends it, and the live month is scored with the same table.

// Later, ranked

Where estimating could lead

Ideas, not commitments
One live before the next starts
  1. 01

    Proof checks before approval

    Each proof compared with the customer's spec sheet, dieline and copy, with differences listed for prepress before it goes out.

    Next
  2. 02

    Releases against blankets

    Call-offs matched to the blanket and to the finished stock you hold for that customer, for your customer service rep to confirm.

    Then
  3. 03

    Die and plate orders

    Requests to your die maker and plate supplier drafted from a won quote's dieline and print spec, for your buyer to send.

    After that

// One hard limit

It never invents a board price, a rate or a die price.

Every cost in a draft traces to a price list, rate sheet or tooling quote you sent. New structures, new dies and anything your files don't cover go to your estimator blank. The final price, the margin and what goes to the buyer stay yours, and defense and aerospace work never comes in.

Estimating is priced on its own: a range before the test, a fixed price before you sign.

The range depends on how many requests reach your estimators each month and how many are reorders rather than new structures.

// Questions

Estimating questions

Can AI work out the box from the product's dimensions?
No. Choosing a structure stays with your designers and estimators. The draft reads the style and inside size the buyer gives, or the dieline they attach, and asks when a size is missing or looks like an outside measurement.
Our board prices change. How are old quotes judged fairly?
Each draft uses the board price list in force on the day that request was quoted, which you send with the test documents. That rule goes into the success criteria, so a draft is never marked down for a price that changed later.
We quote point-of-purchase displays with many parts. Do those fit?
They can, when your reviewer picks some. The draft lists each component with its board and print, the assembly and packout labor from your rates, and any sample or prototype work. Parts the request doesn't define become questions.
Does this cover labels and folding cartons, or only corrugated?
All three, each tested on its own documents. Cartons are costed from the press sheet and the number up, labels across and around the web with their roll spec, and every rate comes from your own sheets.
Will our estimators have to quote differently?
No. The draft follows your costing sheet, whether it lives in your ERP's estimating screen or in a workbook. Feeding live drafts into that system waits until the test has passed.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Test it on quotes you already sent.

Book 30 minutes with Rob. The booking form wants your company, your title, the job to test and roughly how many quote requests reach your estimators each month. No spec sheets or dielines before the NDA.

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