30-min call with RobBook a proof-of-concept call
Job 02 · Prepress

// Packaging · Artwork approval

Every proof checked against the spec before the customer signs.

For box, carton, label and flexible packaging converters. One job, tested on proofs that already went through approval. AI sets each proof beside the customer's spec sheet, the current dieline, the barcode numbers and the copy they supplied, and lists every difference for your prepress team. It never approves a proof.

Book a proof-of-concept call30 minutes with Rob
Past proof rounds
20 to 30 jobs
Approvals
Stay with people
System access
None

// The one job

A proof is ready. A list of differences comes back first.

Artwork arrives from the brand or its agency. Your prepress team fits it to the dieline, sets up colors and plates, and sends a proof. The customer marks it up, a second or third round follows, and only a signed approval releases the job to plates and dies. Many corrections in those rounds were checks someone could have made against the paperwork before the first proof went out.

For the test, AI checks copies of past proofs against the spec and copy the customer supplied and writes a difference list for each one: what it compared, what it found and where on the proof. Your reviewer then sets that list beside the corrections your team and the customer actually made.

ProofPDF on the dieline
Dieline rev
Barcode
Colors
Copy panels
PanelElementCallout
Invented proof, no brand's artwork
Compared with
spec and copy
Difference listFor prepress
Spec sheet item
Dieline match
GTIN check
Copy deck line
WhereFoundExpected
Invented list, for illustration

// What prepress watches

Where a packaging proof goes wrong

The dieline has to be the current one. Artwork is often built on a dieline from an earlier revision, or from a sibling size. The check compares the proof's cut and score lines with the dieline revision on the spec, then looks at what sits near them: copy or a barcode crossing a score, art that stops short of the bleed past a cut edge, coating or varnish over a glue area that has to stay clear for the joint to hold. Structural files often start in Esko ArtiosCAD, but the test reads the PDF copies you send.

Barcodes are numbers before they are bars. The GTIN on the proof has to match the one on the spec, and its last digit is a check digit that can be recalculated, so a transposed number shows up. The symbol has to suit the pack: UPC-A or EAN-13 on a retail unit, often ITF-14 on a shipping case, where GS1 guidance calls for bearer bars around the symbol when it prints on corrugated. Bars must be dark on a light background, and red bars fail because most scanners read with red light. The check lists each of these. It doesn't grade print quality, which takes a verifier on the printed piece.

Copy is compared with what the brand sent, never rewritten. The proof's text is read against the customer's copy deck line by line: product name and variant, net quantity in both US and metric units, ingredient and allergen lines on food packs, warnings, country of origin and the recycling label. In a family of flavors or sizes that share one dieline, the common error is a panel carried over from a sibling item, and the check flags it. Whether the copy meets labeling rules stays with the brand owner; the check only shows where the proof differs from what they supplied.

Marks on the pack have to match the paperwork. A case printed with a box maker's certificate has to state the board grade the spec calls for, not the grade from the last job on that die. An FSC label has to carry the right license code, and an FSC or SFI claim has to match the certified board actually bought for the job, which ties the proof to your chain of custody records. A roll label needs the unwind position, core size and copy position the customer's applicator expects; flexible film needs its eye mark where the packaging machine's sensor reads it, and seal areas kept as the spec says.

What the check leaves alone, and your reviewer. Color accuracy, trapping, plate distortion for flexo and screening stay with your prepress operator and the contract proof. The owner names the reviewer, often the prepress manager or the senior customer service rep who runs approvals. They compare each difference list with the corrections that came back in the real rounds: did it catch what the customer caught, what your own team caught, and did it raise anything that wasn't a real problem.

// What you send

What your prepress team sends

Copies only
Commercial customers only
01

20 to 30 past proof rounds

For each job, the first proof, the customer's markups, the later rounds and the signed approval. Jobs that needed a correction or two make the fairest test.

02

The spec and copy behind them

The customer's spec sheet, the dieline at the revision used, the copy deck and the barcode numbers they assigned.

03

Your proof checklist

Whatever your prepress or customer service team checks today, even if it's a page of notes. It becomes the starting list for the success criteria.

04

An NDA, then copies

Signed before any artwork moves, since brand files often fall under the brand's own confidentiality terms. No login to your prepress workflow, approval portal or ERP.

05

Look-alike jobs, if needed

If brand artwork can't leave the plant, we build look-alike proofs with you that carry the same kinds of mistakes.

// Before it starts

Agreed before the first proof moves

The owner and your prepress lead settle these in writing before anything is shared.

Before the proof of conceptOwner decides
Your reviewer
Named by the owner, often the prepress manager
What is checked
Listed in writing, from your own proof checklist
Not checked
Color, trapping, plate setup and legal review of copy
Success criteria
In writing, before any proof is shared
Price
A range for live proof checks, given up front

// Scoring

What the real rounds caught, beside the draft list

Proof by proof
corrections against the list
Compared on the same proofsWhat your team and customer caughtThe AI difference list
Minutes from proof ready to difference list readyFilled in from your proofsFilled in from your proofs
Dieline revision, scores, bleed and glue areas checkedFilled in from your proofsFilled in from your proofs
Barcode numbers, check digits and symbol type matched to the specFilled in from your proofsFilled in from your proofs
Copy compared with the brand's copy deck, panel by panelFilled in from your proofsFilled in from your proofs
Certificates and marks matched to the board and the specFilled in from your proofsFilled in from your proofs
Customer corrections that the list also caughtFilled in from your proofsFilled in from your proofs
Items flagged that turned out not to be problemsFilled in from your proofsFilled in from your proofs
Nothing has been scored yet. Each cell waits for proofs from your own jobs.Your reviewer scores it, and the call is theirs.

// After a yes

About 30 days on live proofs

Once your reviewer says yes, each new proof gets a difference list before it goes to the customer, for about 30 days.

Prepress decides what to fix, and people still send every proof and record every approval. The AI never marks a proof approved, and the live month uses the same scoring table.

// Later, ranked

Where proof checks could lead

Possibilities, not a plan
Each waits for the last to go live
  1. 01

    Change lists between rounds

    The customer's markup turned into a numbered change list for prepress, with each item ticked off on the next proof.

    Next
  2. 02

    Quotes from customer specs

    Box, carton and label requests costed from your own sheets, for your estimator to check.

    Then
  3. 03

    Spec sheets for new items

    A new item's spec sheet drafted from the won quote, the dieline and the approved proof, for your customer service rep to confirm.

    After that

// One hard limit

It never approves a proof.

It lists differences for your team, and that is all it does. Your prepress team decides what to correct, the customer signs the approval, and nothing goes to plates or dies on the AI's word. Legal review of the copy stays with the brand owner, and defense and aerospace work never comes in.

Proof checks are priced on their own: a range before the test, a fixed price before you sign.

The range follows how many proofs your prepress team sends in a month and how many rounds a typical job takes.

// Questions

Artwork approval questions

Does the AI sign off proofs for us or for the customer?
No. The customer's signed approval is what releases a job, and that doesn't change. The AI gives your prepress team a list of differences before the proof goes out, and people decide what happens next.
Can it check color?
No. Color needs a calibrated contract proof or a press proof and a trained eye. The check reads the color callouts instead, such as how many colors and which spot colors the spec lists, and flags a mismatch in the count or the names.
We already run approvals in Esko WebCenter or another portal. Does this replace it?
No. Your portal keeps the versions and the signatures. The test runs on copies outside it, and how a live difference list reaches your team is settled only after a yes.
Our customers' artwork comes from their agencies. Is it safe to send?
The NDA is signed first, and only the jobs your reviewer picks are copied. Where a brand's terms keep files inside your plant, we build look-alike proofs with you instead.
We print food and pharmaceutical packaging. Do those jobs fit?
Food jobs fit, checked against the copy the brand supplied. Pharmaceutical brands usually run their own controlled artwork process for cartons and labels, so your reviewer decides whether any of those jobs belong in the test.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Test it on proofs that already went through approval.

Thirty minutes with Rob. On the form: your company and job title, the job you'd like tested, and about how many proofs leave prepress in a month. Artwork stays put until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.