// Packaging · Artwork approval
Every proof checked against the spec before the customer signs.
For box, carton, label and flexible packaging converters. One job, tested on proofs that already went through approval. AI sets each proof beside the customer's spec sheet, the current dieline, the barcode numbers and the copy they supplied, and lists every difference for your prepress team. It never approves a proof.
- Past proof rounds
- 20 to 30 jobs
- Approvals
- Stay with people
- System access
- None
// The one job
A proof is ready. A list of differences comes back first.
Artwork arrives from the brand or its agency. Your prepress team fits it to the dieline, sets up colors and plates, and sends a proof. The customer marks it up, a second or third round follows, and only a signed approval releases the job to plates and dies. Many corrections in those rounds were checks someone could have made against the paperwork before the first proof went out.
For the test, AI checks copies of past proofs against the spec and copy the customer supplied and writes a difference list for each one: what it compared, what it found and where on the proof. Your reviewer then sets that list beside the corrections your team and the customer actually made.
spec and copy
// What prepress watches
Where a packaging proof goes wrong
The dieline has to be the current one. Artwork is often built on a dieline from an earlier revision, or from a sibling size. The check compares the proof's cut and score lines with the dieline revision on the spec, then looks at what sits near them: copy or a barcode crossing a score, art that stops short of the bleed past a cut edge, coating or varnish over a glue area that has to stay clear for the joint to hold. Structural files often start in Esko ArtiosCAD, but the test reads the PDF copies you send.
Barcodes are numbers before they are bars. The GTIN on the proof has to match the one on the spec, and its last digit is a check digit that can be recalculated, so a transposed number shows up. The symbol has to suit the pack: UPC-A or EAN-13 on a retail unit, often ITF-14 on a shipping case, where GS1 guidance calls for bearer bars around the symbol when it prints on corrugated. Bars must be dark on a light background, and red bars fail because most scanners read with red light. The check lists each of these. It doesn't grade print quality, which takes a verifier on the printed piece.
Copy is compared with what the brand sent, never rewritten. The proof's text is read against the customer's copy deck line by line: product name and variant, net quantity in both US and metric units, ingredient and allergen lines on food packs, warnings, country of origin and the recycling label. In a family of flavors or sizes that share one dieline, the common error is a panel carried over from a sibling item, and the check flags it. Whether the copy meets labeling rules stays with the brand owner; the check only shows where the proof differs from what they supplied.
Marks on the pack have to match the paperwork. A case printed with a box maker's certificate has to state the board grade the spec calls for, not the grade from the last job on that die. An FSC label has to carry the right license code, and an FSC or SFI claim has to match the certified board actually bought for the job, which ties the proof to your chain of custody records. A roll label needs the unwind position, core size and copy position the customer's applicator expects; flexible film needs its eye mark where the packaging machine's sensor reads it, and seal areas kept as the spec says.
What the check leaves alone, and your reviewer. Color accuracy, trapping, plate distortion for flexo and screening stay with your prepress operator and the contract proof. The owner names the reviewer, often the prepress manager or the senior customer service rep who runs approvals. They compare each difference list with the corrections that came back in the real rounds: did it catch what the customer caught, what your own team caught, and did it raise anything that wasn't a real problem.
// What you send
What your prepress team sends
20 to 30 past proof rounds
For each job, the first proof, the customer's markups, the later rounds and the signed approval. Jobs that needed a correction or two make the fairest test.
The spec and copy behind them
The customer's spec sheet, the dieline at the revision used, the copy deck and the barcode numbers they assigned.
Your proof checklist
Whatever your prepress or customer service team checks today, even if it's a page of notes. It becomes the starting list for the success criteria.
An NDA, then copies
Signed before any artwork moves, since brand files often fall under the brand's own confidentiality terms. No login to your prepress workflow, approval portal or ERP.
Look-alike jobs, if needed
If brand artwork can't leave the plant, we build look-alike proofs with you that carry the same kinds of mistakes.
// Before it starts
Agreed before the first proof moves
The owner and your prepress lead settle these in writing before anything is shared.
- Your reviewer
- Named by the owner, often the prepress manager
- What is checked
- Listed in writing, from your own proof checklist
- Not checked
- Color, trapping, plate setup and legal review of copy
- Success criteria
- In writing, before any proof is shared
- Price
- A range for live proof checks, given up front
// Scoring
What the real rounds caught, beside the draft list
| Compared on the same proofs | What your team and customer caught | The AI difference list |
|---|---|---|
| Minutes from proof ready to difference list ready | Filled in from your proofs | Filled in from your proofs |
| Dieline revision, scores, bleed and glue areas checked | Filled in from your proofs | Filled in from your proofs |
| Barcode numbers, check digits and symbol type matched to the spec | Filled in from your proofs | Filled in from your proofs |
| Copy compared with the brand's copy deck, panel by panel | Filled in from your proofs | Filled in from your proofs |
| Certificates and marks matched to the board and the spec | Filled in from your proofs | Filled in from your proofs |
| Customer corrections that the list also caught | Filled in from your proofs | Filled in from your proofs |
| Items flagged that turned out not to be problems | Filled in from your proofs | Filled in from your proofs |
// After a yes
About 30 days on live proofs
Once your reviewer says yes, each new proof gets a difference list before it goes to the customer, for about 30 days.
Prepress decides what to fix, and people still send every proof and record every approval. The AI never marks a proof approved, and the live month uses the same scoring table.
// Later, ranked
Where proof checks could lead
- 01Next
Change lists between rounds
The customer's markup turned into a numbered change list for prepress, with each item ticked off on the next proof.
- 02Then
Quotes from customer specs
Box, carton and label requests costed from your own sheets, for your estimator to check.
- 03After that
Spec sheets for new items
A new item's spec sheet drafted from the won quote, the dieline and the approved proof, for your customer service rep to confirm.
// One hard limit
It never approves a proof.
It lists differences for your team, and that is all it does. Your prepress team decides what to correct, the customer signs the approval, and nothing goes to plates or dies on the AI's word. Legal review of the copy stays with the brand owner, and defense and aerospace work never comes in.
Proof checks are priced on their own: a range before the test, a fixed price before you sign.
The range follows how many proofs your prepress team sends in a month and how many rounds a typical job takes.
// Questions
Artwork approval questions
Does the AI sign off proofs for us or for the customer?
Can it check color?
We already run approvals in Esko WebCenter or another portal. Does this replace it?
Our customers' artwork comes from their agencies. Is it safe to send?
We print food and pharmaceutical packaging. Do those jobs fit?

Rob Eason, founder
// Book a proof of concept call
Test it on proofs that already went through approval.
Thirty minutes with Rob. On the form: your company and job title, the job you'd like tested, and about how many proofs leave prepress in a month. Artwork stays put until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
