// Metal service centers · Steel quoting
Steel quotes priced by weight and processing, checked against the quotes you sent.
A fabricator wants 40 pieces of bar cut to length, a manufacturer sends a DXF for burned plate, a stamper needs coil slit to width. Inside sales works out the weight, the cuts and the charges, then prices every line. In a free AI proof of concept, AI drafts those quotes again from copies of 20 to 30 requests your desk already answered. Your reviewer, the person on your team who knows your pricing best, checks each draft against the quote that went out.
- Quotes tested
- 20 to 30, already sent
- Prices from
- Your own sheets only
- ERP logins
- None
// The one job
From a request for metal to a priced quote
Requests arrive as an email with sizes in the body, a fabricator's cut list, a drawing with a part outline, or a spreadsheet of coil widths. For each line someone finds the item, works out pieces and weight, adds the cuts or processing, applies the customer's price and checks the rack or plans a buyout.
For the test, AI reads copies of those requests and drafts each quote line by line: item, pieces and weight, processing with its charge, the price and where it came from. Anything it can't settle from your records goes on a short list for inside sales, with the reason. Nothing is sent to a customer.
for inside sales
// The hard parts
Where a processed-metal quote goes wrong
Which weight the price rides on. A price per cwt or per pound means nothing until the quote says whose weight. Steel Market Update's billing conversion tables separate theoretical nominal weight, sometimes called book weight, from theoretical minimum weight, figured on the minimum thickness ordered, and from actual weight on the average decimal received, with a factor of 0.9756 between nominal and actual. Some service centers settle it in their terms: Infra-Metals, doing business as Sugar Steel, says all its weights are theoretical and determined by ASTM standards. The draft states the weight basis on every line, so a per-cwt price and a per-piece price can be checked against each other.
Quantity and timing are part of the deal. The same terms make quoted prices contingent on the customer buying the entire quoted quantity, say prices may vary if less is bought, make quotes on stocked items subject to prior sale, and rule out cancelling processed product. A draft that splits a quote, drops a line or carries a stale date changes all of that. Each line keeps its quantity tied to its price, and your validity and prior-sale wording is carried as your desk writes it.
A cut is a tolerance and a kerf. Haynes International publishes a cut-to-length tolerance of plus 1/8 inch, minus nothing, for its U.S. service centers, and a 1/8-inch kerf. Alro's precision saw sheet from March 2025 gives plus or minus .004 inch on its cold saws and .010 inch on its precision band saws. So 40 pieces held to a few thousandths are a different saw, a different charge and a different number of pieces per bar than the same pieces at a standard cut. The draft reads the tolerance off the request and prices the cut your team would.
Bars come in randoms. Associated Steel calls the 12-foot random the most universally accepted random bar length, which makes pieces per bar a question of the stock actually on the rack, kerf included. Whether the drop is charged to the job, kept as remnant stock or shipped with the order is your desk's rule. The draft follows the quotes you send, with its piece count, bar count and drop on the line.
Plate is quoted as shapes. Invera describes INVEX plate entry that takes circles, rings, triangles and irregular sketches, with a DXF attached to the line and price books that build up the cutting charge; its general-line entry takes several lengths of one cross section at once, each with a piece mark. Your reviewer, usually the inside sales manager, watches the weight basis, cut counts per bar, burn and slitting charges, buyouts priced from a real vendor quote, and validity dates.
// What you send
What the test needs from inside sales
20 to 30 answered requests
Each request as it came in, with the quote your desk sent back. Mix cut bar, burned plate and slit coil the way your work runs, and include a few quotes you lost.
Your price and charge sheets
Price lists or matrices for the sampled accounts, your cut, burn and slitting charges, minimums, and how you price buyouts. A spreadsheet export or a scan of the binder will do.
Items, weights and stock
An item export with weight per foot or per sheet, and the stock or remnants on hand on those dates if your system keeps them.
An NDA before any price file
Signed first. We never sign in to your ERP, nesting software or inbox. If prices can't leave the building, we build look-alike accounts and price sheets with your reviewer.
// Before it starts
Settled before the first request moves
Weight basis and price source are where metal quotes disagree, so the owner settles them before anything else.
- Your reviewer
- Named by the owner, often the inside sales manager
- Weight basis
- Theoretical or actual, by product, as your desk quotes it
- Price rule
- Which wins when a price sheet, a contract and a past quote disagree
- Success criteria
- Written and agreed, for weights, charges and price
- Sample
- Picked by your reviewer, lost quotes and tight-tolerance cuts included
- Price
- A range for running quotes live
// How it's judged
Each draft beside the quote your desk sent
| On the same 20 to 30 requests | The quote your desk sent | The AI draft |
|---|---|---|
| Item matched on metal, grade, form and size | Filled in on your requests | Filled in on your requests |
| Pieces, lengths and weight on the agreed basis | Filled in on your requests | Filled in on your requests |
| Cut, burn or slitting charges and minimums | Filled in on your requests | Filled in on your requests |
| Pieces per bar at the tolerance asked, kerf counted | Filled in on your requests | Filled in on your requests |
| Price source and unit: cwt, pound, foot, piece or sheet | Filled in on your requests | Filled in on your requests |
| Stock, remnant or buyout named on each line | Filled in on your requests | Filled in on your requests |
| Lines left for inside sales, and the reason | Filled in on your requests | Filled in on your requests |
// After a yes
About 30 days on incoming requests
Once your reviewer says yes against the success criteria, the same job drafts quotes on new requests for about 30 days.
A salesperson checks, changes or discards every draft, and only a person sends a quote. Prices still come only from your own sheets and records.
The live run has a fixed price you see before signing, and any next job is priced separately.
// What could come next
Possible next jobs, ranked
- 01Next
Quotes into sales orders
When the PO arrives, it is drafted as a sales order and checked against the quote it came from.
- 02Then
Open quotes near expiry
A list for each salesperson of quotes close to their validity date, with lines whose metal cost has moved marked for a fresh price.
- 03After that
Mill acknowledgments
The mill's acknowledgment of your buy compared with your purchase order, size, grade and extras line by line.
// One hard limit
Commercial quotes only, and no quality calls.
Requests that call out AMS, MIL or similar aerospace or defense specifications never enter the test. It certifies no material, edits no mill test report and makes no call on whether metal meets a spec. It never sends a quote and never invents a price: a line with no source in your records goes to inside sales unpriced.
Quoting is its own job with its own price: a range before the test, a fixed figure before you sign.
The range follows how many quotes your desk writes a month, how many lines a typical one carries, and how many are cut, burned or slit.
// Questions
Questions from inside sales managers
Can it quote by the hundredweight?
How does it handle cut charges and minimums?
What about plate parts from a DXF?
Will it quote metal we don't stock?
We quote stainless and aluminum too. Is that a problem?

Rob Eason, founder
// Book a call with Rob
Bring last month's quote requests.
Thirty minutes with Rob. Expect three questions: your company and role, the job to test, and roughly how many quotes your desk writes a month. Send no price sheets or quotes until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
