// Insurance agencies · Before an account goes to market
Commercial renewal files, drafted for your account manager before marketing starts.
Every renewal starts with the same pile: the expiring policy, questions for the insured, loss runs and a set of ACORD applications. This tests whether AI can build that file ahead of the date, on copies of 20 to 30 renewals your desk already took to market.
- Past renewals
- 20 to 30
- Logins needed
- None
- Coverage calls
- Your licensed staff
// The one job
A renewal comes due. A file is already waiting for your account manager.
Today, months before a commercial policy expires, an account manager pulls the expiring declarations and forms, asks the insured what changed, chases loss runs from each carrier and rekeys the answers into the applications. Only then can anyone decide whether to renew as offered or shop the account.
During the proof of concept, AI assembles it instead. It writes the expiring policy summary, drafts the exposure request for the insured, summarizes each loss run, fills the ACORD applications from the policy record and lists what is missing. Nothing goes to the insured or a carrier. Your reviewer, whoever on your desk knows renewals best, compares every draft with the file your team built.
and pre-filled
// What makes renewals hard
Last year's file is where the mistakes start
The clock starts in the agency system. Applied Epic's Renewals Manager lists a policy 90 days before it expires unless its policy type sets another window, with a filter that runs from 0 to 30 days out through 121 days or more. AMS360 puts expiring policies on renewal lists a manager assigns, and renewing there creates a new policy image, so the expiring term stays on record beside the new one. That expiring term is what the summary reads.
Copying forward is the trap. Epic's Remarket builds a new master marketing submission from the last cycle's carrier submissions, and Applied's help notes it will not include revisions to the related current policies. A vehicle, location or named insured added mid-term can drop out that way, so the draft reads the current policy and its endorsements and lists every difference from last year's submission.
The applications are a set. The ACORD 125 carries the applicant information, and each line adds a section: the 126 for general liability, 127 for business auto, 130 for workers' comp, 131 for umbrella or excess and 140 for property. Epic fills them from application detail screens such as Property Detail, and it prints the edition a policy was issued on until the policy renews, when the newest edition prints. The umbrella section needs the closest look, because every underlying auto, general liability and employers liability policy it lists has to match the renewing terms.
Exposure requests change by line and class. General liability can be rated on payroll, gross sales, square footage, units or subcontracted cost, and some classes on two bases at once. Workers' comp needs payroll by class code and the current experience mod. Since May 1, 2017, NCCI applies rates by the policy effective date, but the mod still runs from its rating effective date, and a business the insured bought or sold goes on an ERM-14 ownership form that can revise it. A good request asks only for the figures that move, named the way the carrier's premium auditor will name them.
Loss runs arrive one carrier at a time, under each state's rules. Florida gives an insurer 15 calendar days from a written request to send five years of claims, without requiring reserves. Oregon gives commercial policyholders five years within 15 calendar days and keeps injured workers' medical records out of comp runs. So the summary records each run's valuation date and whether reserves appear, totals paid and open claims by policy year, and flags any year with no run at all.
// What you send
Renewals your desk already took to market
20 to 30 finished renewals
Commercial accounts that renewed in the past year, across lines: a contractor with an umbrella, a property schedule, a small fleet. Include each expiring policy with its forms and endorsements.
The file your team built
The exposure request sent to the insured, the answers that came back, the ACORD applications and the loss run summary that went to markets. That file is the answer key.
The carrier paperwork
Loss runs exactly as each carrier sent them, the experience rating worksheet for comp accounts, and the last premium audit statement where one exists.
An NDA, then copies with people removed
The NDA is signed before any renewal moves, and no one on our side signs in to your agency system, a carrier portal or your email. Black out driver license numbers, birth dates and employee names, or build look-alike accounts with us and your reviewer.
// Before it starts
Settled before the first renewal moves
The owner signs off on four things before day one.
- Reviewer
- The owner's pick, often the account manager or marketing lead who builds the most renewal submissions.
- Success criteria
- In writing: what a usable file holds and which gaps the draft has to catch
- Sample
- Picked by your reviewer from commercial renewals already marketed
- Price
- The range for the live month
// How the test is judged
Two renewal files for every account
| On the same 20 to 30 renewals | Your account manager's file | The AI draft |
|---|---|---|
| Expiring coverages, limits, deductibles and forms summarized | Filled in on your renewals | Filled in on your renewals |
| Mid-term changes carried into the renewal | Filled in on your renewals | Filled in on your renewals |
| Exposure questions asked of the insured, line by line | Filled in on your renewals | Filled in on your renewals |
| ACORD application fields filled from the record | Filled in on your renewals | Filled in on your renewals |
| Loss runs summarized with valuation dates and open claims | Filled in on your renewals | Filled in on your renewals |
| Missing items listed before marketing | Filled in on your renewals | Filled in on your renewals |
// After a yes
About 30 days on renewals coming due
Once your reviewer signs off, live accounts entering the renewal window go through the same job for about 30 days.
Every file waits for an account manager, who sends the exposure request, orders any loss runs still missing, chooses the markets and talks coverage with the insured. The AI never sends anything to an insured or a carrier, never quotes coverage and never suggests a limit.
Your reviewer scores the live files against the same written criteria the test used.
// Later, one at a time
Where renewal work could lead
- 01Next
Quotes compared with the expiring terms
Each carrier's quote set beside the expiring policy line by line, with changed limits, forms and exclusions marked for the account manager.
- 02Then
Acquired agencies' records
Accounts from an agency you bought checked against your own structure before their first renewal on your system.
- 03Later
Premium audit prep
The insured's payroll and sales records gathered for the carrier's auditor and set against the estimates given at renewal.
// One hard limit
A licensed person makes every coverage decision.
The proof of concept summarizes, drafts and lists what is missing. It never binds, quotes coverage, recommends a limit or picks a market, and nothing it writes reaches an insured or a carrier. Only commercial accounts go into the sample, never homeowners or personal auto.
Priced per job: a range before the test, then a fixed price before you sign.
You hear the range on the call, after we ask how many commercial renewals your desk works a month and how many go back to market.
// Questions
What account managers ask about renewals
Will it send exposure requests or submissions for us?
Does it tell us what limits or coverage to recommend?
Loss runs come from a different portal for every carrier. Do you log in to get them?
How does it handle workers' comp renewals?

Rob Eason, founder
// Book a proof of concept call
Start with renewals your desk already marketed.
Thirty minutes on the phone with Rob Eason. When you book, you'll name your agency and your role, pick renewal prep as the job, and give a rough count of commercial renewals per month. Policies and loss runs stay with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
