// Freight forwarding · The documentation desk
House bills of lading drafted from the shipper's instructions, for your documentation desk to issue.
One job, tested on copies of 20 to 30 house bills your team already issued. AI reads the shipping instructions and the booking, then drafts the house bill: shipper, consignee, notify party, marks, container and seal numbers, packages, description, weights and freight terms, each one checked against the commercial invoice and packing list. Your reviewer puts every draft next to the bill that actually went out.
- Issued house bills
- 20 to 30
- Carrier or AMS access
- None
- Who issues the bill
- Your documentation desk
// The one job
Instructions come in. A draft house bill goes to your documentation desk.
Today the booking is confirmed, the box is packed, and the shipper sends its instructions: an email, its own form, sometimes last month's bill with changes written over it. A documentation clerk keys the house bill from them, compares them with the commercial invoice and packing list, chases the container and seal numbers, sends the shipper a draft to approve, and only then issues the bill and passes the master bill details to the carrier.
In the proof of concept, AI does the keying and the comparing. It fills every box of your own house bill form from the instructions and the booking, then lists each place where the instructions, the invoice and the packing list disagree: a carton count, a weight, a consignee address, a mark. Every box points to the line it came from. Nothing is issued, signed, released or sent to a shipper or a carrier.
and matched
// What makes house bills hard
Every box on the bill answers to a different rule.
The shipper's words, carried as given. Under the Carriage of Goods by Sea Act, the bill shows the leading marks the shipper furnished in writing before loading started, the number of packages or pieces, or the quantity or weight, as the shipper furnished them, and the apparent order and condition of the goods. The shipper is deemed to have guaranteed those marks, numbers, quantities and weights and must indemnify the carrier for errors in them, while the carrier need not show a figure it has reasonable ground to doubt or no reasonable means to check. So the draft copies marks, counts and weights exactly as the instructions give them, and when the invoice or packing list says something else, both figures go to your clerk instead of one being picked.
What CBP will not accept on cargo bound for the United States. The cargo declaration rules in 19 CFR 4.7a reach every bill, whoever issues it. The number is unique, up to 16 characters with the issuer's SCAC as the first four, and never reused for three years. The quantity is the lowest external packaging unit, so 10 pallets holding 200 cartons are declared as 200 cartons, never as one container or 10 pallets, and FAK, general cargo or STC will not pass as a description. On each house bill the shipper is the foreign vendor, supplier or manufacturer rather than the NVOCC or forwarder, and the consignee is whoever takes delivery here; on a bill to the order of a named party, that party is reported as consignee and anyone else to contact goes in the Notify Party field. Every container number and every seal number is listed. Under 19 CFR 4.7, an NVOCC with an FMC license or registration and an international carrier bond may send its own house bill data to CBP's Automated Manifest System; otherwise it gives the full data to the vessel carrier to send.
Your tariff, your co-loads and your rate agreements. The FMC treats a shipment as all the cargo under a single bill, and 46 CFR 520.4 has an NVOCC's published tariff include a sample of each bill of lading it uses, terms and conditions legible. When your cargo is co-loaded with another NVOCC, 46 CFR 520.11 has the tendering NVOCC name the receiving one on the face of each bill affected, and a receiving NVOCC that issues its own bill to the tendering one is presumed to treat it as a shipper. Under 46 CFR 532.5, a negotiated rate arrangement must be agreed before the cargo is received, and an amendment reaches only shipments not yet received. The draft names the bill form, the co-load note and the rate agreement it relied on, and flags an amendment dated after the cargo came in.
Order bills, hazardous cargo and wood packing. Federal bill of lading law covers bills a common carrier issues for carriage from a state to a foreign country: a bill to the order of a consignee is negotiable, naming a party to notify does not change that, and a straight bill must say nonnegotiable or not negotiable. A bill carrying a hazardous material description is a shipping paper under 49 CFR 171.8, and 49 CFR 172.202 fixes the basic description in order with nothing between, as in the rule's own example, UN2744, Cyclobutyl chloroformate, 6.1, (8, 3), PG II, plus the number and type of packages, such as 12 drums. On a paper shared with other freight those entries go first, in a contrasting color or behind an X in a column headed HM, and a move partly by vessel may follow the IMDG Code instead under 49 CFR 171.25, so the draft names the rule it used. Imported wood packaging needs the 7 CFR 319.40-3 mark, meaning the IPPC symbol, the producing country's ISO code, a producer number and HT or MB for the treatment, and an inspector at the first port can order unmarked wood reexported at once, so crates, skids or pallets on the packing list become a question in the draft.
Containers, weights, and what your reviewer watches. A container number is three letters for the owner, a U for a freight container, six digits and a check digit that exists to catch numbers mistyped or misread, so the draft tests the check digit on every number before it lands on the bill. Since July 1, 2016, SOLAS regulation VI/2 has made the shipper named on the bill of lading or sea waybill responsible for the verified gross mass of the packed container, weighed whole or built from every package plus the container's tare, so the draft keeps the cargo weight from the packing list apart from any figure that includes the box. Your reviewer, the person who knows your house bills best, usually the documentation supervisor, looks hardest at a shipper or consignee copied from the booking party instead of the instructions, a count that mixes pallets with cartons, a description too vague to manifest, a seal number that belongs to another container, and freight terms that don't match the booking.
// What you send
What the shipper sent, and what your desk issued
20 to 30 issued house bills
Final house bills from the past year or two, each with the master bill it sailed under. Include an LCL consolidation, a bill to order, a co-loaded shipment and one your desk had to correct after it issued.
The instructions as they came in
Each shipper's instructions in whatever form they arrived, the booking confirmation, and the commercial invoice and packing list your clerk checked them against.
Your bill form and standing notes
The house bill form you issue with its terms, plus any standing instructions you keep for regular shippers, so every draft uses your boxes and your wording.
The NDA first, then covered copies
Nothing is copied before both sides sign the NDA. Cover rates, account numbers and personal contact details; leave container and seal numbers, since the draft checks them. We never log in to a carrier site, AMS or the system your desk issues from.
// Before it starts
Agreed before the first bill is copied
The owner settles four things in writing before any instructions leave your office.
- Reviewer
- Named by the owner. Usually the documentation supervisor who signs off your house bills.
- Success criteria
- Which boxes must match the bill that issued, and which conflicts a draft has to raise
- Sample
- Picked by your reviewer from issued bills, corrected ones included
- Price
- A range for the job once it runs live
// How the test is judged
The issued house bill against the draft
| On the same 20 to 30 bills | The bill your desk issued | The AI draft |
|---|---|---|
| Shipper, consignee and notify party | Filled in on your bills | Filled in on your bills |
| Marks, package count and the lowest packaging unit | Filled in on your bills | Filled in on your bills |
| Container numbers, check digits and seal numbers | Filled in on your bills | Filled in on your bills |
| Description, gross weight and measurement | Filled in on your bills | Filled in on your bills |
| Freight terms and the rate agreement relied on | Filled in on your bills | Filled in on your bills |
| Conflicts with the invoice and packing list raised | Filled in on your bills | Filled in on your bills |
// After a yes
About 30 days on new bookings
If your reviewer says yes, new bookings run through the same job for about 30 days, with a draft house bill ready as soon as the shipper's instructions arrive.
Every draft waits for your documentation desk, which corrects it, sends any draft to the shipper for approval, and issues and releases the bill from your own system. The AI never issues, signs or releases a bill of lading, never transmits manifest, ISF or EEI data, and never contacts a shipper, a consignee, a carrier or CBP.
Drafts in the live month are graded against the success criteria your owner signed before the test.
// Later, one at a time
Where documentation work could lead
- 01Next
Letter of credit document checks
Once house bill drafts hold up, the same desk could have export sets checked against the credit before they go to the bank.
- 02Then
Arrival notices from the master bill
An arrival notice for each house bill, drafted from the carrier's notice and the house bill data, for your import desk to review and send.
- 03After that
Revised invoices after an entry
For forwarders with a brokerage, a corrected invoice set beside the filed entry, with each change listed for the broker.
// One hard limit
Your documentation desk issues and releases every bill.
Everything in the proof of concept happens on copies, and everything it produces is a draft. It never issues, signs or releases a bill of lading, never transmits manifest, ISF or EEI data, never classifies goods or decides value or origin, and never contacts a shipper, a consignee, a carrier or CBP. Your documentation desk or operations lead decides what each bill says and when it releases. Nothing here is legal advice.
Priced per job: a range before the proof of concept, a fixed price before you sign.
You get the range on the call, once we know how many house bills you issue in a month and how many of them sit under consolidations.
// Questions
What documentation desks ask
Will it release or surrender bills for us?
Does it work for LCL consolidations?
Can it send our house bill data to CBP?
What if the instructions disagree with the invoice?
Do you need our carrier booking logins?
Does it handle dangerous goods?

Rob Eason, founder
// Book a proof of concept call
Start with house bills your desk already issued.
A 30-minute call with Rob Eason. Booking asks what you run on the documentation side, which job you want tested, and roughly how many house bills go out each month. Hold every bill and set of instructions until both sides sign the NDA.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
