// For mechanical insulation contractors
AI for mechanical insulation contractors, tested on specs your estimators already priced.
For subcontractors who insulate pipe, duct and equipment in commercial buildings, hospitals and industrial plants. Two jobs make a fair first test: insulation system schedules drafted from the mechanical spec and drawings, and plant insulation survey reports drafted from a technician's walk-through notes and photos. Either one runs as a free AI proof of concept on copies of 20 to 30 bids or walk-throughs you have already finished. Your reviewer, the person on your team who knows that work best, sets each draft beside what your people actually did.
- First job
- Insulation system schedules, or plant survey reports
- You send
- 20 to 30 finished bids or walk-throughs, copied after an NDA
- Stays out
- Estimating and job cost systems, and every live bid
- Never
- Decides a thickness, a substitute or anything about asbestos
- Reviewer
- Named by the owner, often the chief estimator
- Left out
- Certified payroll
- Price
- A range first, a fixed price before signing
// Jobs we would test
From the spec section to the plant walk-through
Insulation system schedules
The mechanical specification and drawings read into a draft schedule by service: pipe or duct service, size band, material, thickness, jacket, and exposed or concealed location, plus the services the spec does not cover and the lines where the spec and the drawings disagree.
See the schedules pagePlant insulation survey reports
A technician's walk-through notes and photos from an industrial plant read into a draft repair list: line or equipment tag, location, length or area, condition found, access needs, and the entries with missing measurements or tags, for the estimator to review.
See the survey reports pageRemovable cover lists
Valves, flanges and steam traps picked out of a survey, with the sizes and notes a cover fabricator needs, for your estimator to confirm.
Submittal packages by system
Product data for each row of an approved schedule gathered against the section that asks for it, for your project manager to mark up and send.
// Why these two first
Your finished bids and walk-throughs already show the right answer
The scope moves around the book. New York State's 2024 master specification puts ducts in 23 07 13 and HVAC piping in 23 07 19. Cornell and the University of Houston use one section, 23 07 00, and Houston's also carries domestic water and kitchen exhaust. Duke keeps HVAC piping and equipment in 23 07 16 and plumbing in 22 07 00, where fire protection and gas lines get rows marked none. Your estimator finds all of it before counting a foot of pipe, and the schedule built from those pages on each past bid is what a draft gets scored against.
Hospitals add a rule above the spec. Illinois's hospital licensing code lists what must be insulated inside the building, from boilers, breeching and stacks to steam, condensate, hot water above 120 degrees F and chilled water or refrigerant lines below the ambient dew point. It wants an exterior vapor barrier on cold surfaces and allows no duct lining downstream of the high-efficiency filters in the areas that need them. States differ, and this page gives no legal or code advice.
The trade's reference book is drawings. The Midwest Insulation Contractors Association's North American Commercial and Industrial Insulation Standards Manual is in its 10th edition, with 126 plates and a new flashing section, and the National Insulation Association calls the digital plates useful for job submittals. Houston's master section tells installers to follow those standards along with the manufacturer's written instructions. Knowing which plate a schedule row implies is estimator knowledge, which is why your reviewer comes from the bid desk.
Plant work gets walked. The National Insulation Association's energy appraisal course teaches a facility walk-through with infrared cameras, ending in a report to the client. Repair work starts the same way: someone walks the lines, writes down what is wrong, and an estimator turns those notes into a list. Each walk-through you have written up comes with its notes and its list, which is a ready answer key.
Old plants draw a line a draft must not cross. Ames, Iowa, buys insulation and asbestos work for its municipal power plant under separate contracts. The insulation contract covers removal, repair and reinstallation, new lagging and jacketing, and says it does not include asbestos abatement. A council form from April 2026 notes that retired Units 5 and 6 and operating Unit 7 were primarily insulated with asbestos-type material when built, and that Unit 8 is considered asbestos free. Your own surveys meet that boundary on the first walk.
People keep the calls that matter. The test uses copies only. It stays out of your estimating and job cost systems and every live bid, and it never decides what thickness a code requires, whether a substitute is acceptable, or anything about asbestos. An estimator checks every schedule and survey, suspect materials go to a licensed inspector before anyone disturbs them, and certified payroll stays out.
// How the test runs
From a finished job to a yes or no
- Step 01
Pick the job and the person
The owner names the reviewer, usually the chief estimator for schedules or whoever prices plant repair work for surveys. Success criteria and a price range for the live job are agreed in writing, and the NDA is signed before a page moves.
- Step 02
Run it on work you already bid
Send 20 to 30 past bids with the sections and drawings behind them, or 20 to 30 walk-throughs with the notes, photos and repair lists that followed. Massmarket's name for this test is the sandbox, and it runs only on copies. Where a plant won't release photos, we build look-alikes with your reviewer.
- Step 03
About 30 days on new work, after a yes
New specs or new walk-throughs go through the same job for about 30 days, and your estimator approves each item before it reaches a bid or a plant. Another job comes only after its own yes and its own price, with monthly support once one is running.
Priced per job. You get a range before the proof of concept and a fixed price before you sign.
Rob sets the range on the call, from how many bid specs your estimators read in a month and how many plant walk-throughs your technicians write up in a year.
// Questions
Questions mechanical insulation contractors ask first
Does this plug into our insulation estimating software?
Will the AI tell us what thickness the code requires?
What if a survey turns up old insulation that might be asbestos?
We do new construction and plant maintenance. Which comes first?
Is certified payroll on hospital and public jobs part of this?

Rob Eason, founder
// Book a proof of concept call
Bring one old spec and the schedule it became.
Half an hour with Rob on your company, your role, the job you'd test first and how many specs or walk-throughs cross your desk in a month. Specs, photos and numbers stay with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
