30-min call with RobBook a proof-of-concept call
Pipe, duct and equipment insulation

// For mechanical insulation contractors

AI for mechanical insulation contractors, tested on specs your estimators already priced.

For subcontractors who insulate pipe, duct and equipment in commercial buildings, hospitals and industrial plants. Two jobs make a fair first test: insulation system schedules drafted from the mechanical spec and drawings, and plant insulation survey reports drafted from a technician's walk-through notes and photos. Either one runs as a free AI proof of concept on copies of 20 to 30 bids or walk-throughs you have already finished. Your reviewer, the person on your team who knows that work best, sets each draft beside what your people actually did.

Book a proof-of-concept call30 minutes with Rob
Insulation proof of conceptSet before day one
First job
Insulation system schedules, or plant survey reports
You send
20 to 30 finished bids or walk-throughs, copied after an NDA
Stays out
Estimating and job cost systems, and every live bid
Never
Decides a thickness, a substitute or anything about asbestos
Reviewer
Named by the owner, often the chief estimator
Left out
Certified payroll
Price
A range first, a fixed price before signing

// Jobs we would test

From the spec section to the plant walk-through

Schedules or surveys first
Two more, later

// Why these two first

Your finished bids and walk-throughs already show the right answer

The scope moves around the book. New York State's 2024 master specification puts ducts in 23 07 13 and HVAC piping in 23 07 19. Cornell and the University of Houston use one section, 23 07 00, and Houston's also carries domestic water and kitchen exhaust. Duke keeps HVAC piping and equipment in 23 07 16 and plumbing in 22 07 00, where fire protection and gas lines get rows marked none. Your estimator finds all of it before counting a foot of pipe, and the schedule built from those pages on each past bid is what a draft gets scored against.

Hospitals add a rule above the spec. Illinois's hospital licensing code lists what must be insulated inside the building, from boilers, breeching and stacks to steam, condensate, hot water above 120 degrees F and chilled water or refrigerant lines below the ambient dew point. It wants an exterior vapor barrier on cold surfaces and allows no duct lining downstream of the high-efficiency filters in the areas that need them. States differ, and this page gives no legal or code advice.

The trade's reference book is drawings. The Midwest Insulation Contractors Association's North American Commercial and Industrial Insulation Standards Manual is in its 10th edition, with 126 plates and a new flashing section, and the National Insulation Association calls the digital plates useful for job submittals. Houston's master section tells installers to follow those standards along with the manufacturer's written instructions. Knowing which plate a schedule row implies is estimator knowledge, which is why your reviewer comes from the bid desk.

Plant work gets walked. The National Insulation Association's energy appraisal course teaches a facility walk-through with infrared cameras, ending in a report to the client. Repair work starts the same way: someone walks the lines, writes down what is wrong, and an estimator turns those notes into a list. Each walk-through you have written up comes with its notes and its list, which is a ready answer key.

Old plants draw a line a draft must not cross. Ames, Iowa, buys insulation and asbestos work for its municipal power plant under separate contracts. The insulation contract covers removal, repair and reinstallation, new lagging and jacketing, and says it does not include asbestos abatement. A council form from April 2026 notes that retired Units 5 and 6 and operating Unit 7 were primarily insulated with asbestos-type material when built, and that Unit 8 is considered asbestos free. Your own surveys meet that boundary on the first walk.

People keep the calls that matter. The test uses copies only. It stays out of your estimating and job cost systems and every live bid, and it never decides what thickness a code requires, whether a substitute is acceptable, or anything about asbestos. An estimator checks every schedule and survey, suspect materials go to a licensed inspector before anyone disturbs them, and certified payroll stays out.

// How the test runs

From a finished job to a yes or no

  1. Step 01

    Pick the job and the person

    The owner names the reviewer, usually the chief estimator for schedules or whoever prices plant repair work for surveys. Success criteria and a price range for the live job are agreed in writing, and the NDA is signed before a page moves.

  2. Step 02

    Run it on work you already bid

    Send 20 to 30 past bids with the sections and drawings behind them, or 20 to 30 walk-throughs with the notes, photos and repair lists that followed. Massmarket's name for this test is the sandbox, and it runs only on copies. Where a plant won't release photos, we build look-alikes with your reviewer.

  3. Step 03

    About 30 days on new work, after a yes

    New specs or new walk-throughs go through the same job for about 30 days, and your estimator approves each item before it reaches a bid or a plant. Another job comes only after its own yes and its own price, with monthly support once one is running.

Priced per job. You get a range before the proof of concept and a fixed price before you sign.

Rob sets the range on the call, from how many bid specs your estimators read in a month and how many plant walk-throughs your technicians write up in a year.

// Questions

Questions mechanical insulation contractors ask first

Does this plug into our insulation estimating software?
No. It works from PDFs and exports of specs, drawings, field notes and the schedules your estimators built. Nothing signs in to an estimating or job cost system, and no live bid is touched.
Will the AI tell us what thickness the code requires?
No. It shows what the spec and drawings say and where they differ. Which code edition governs and what it requires stay with your estimator and the engineer of record, and nothing here is legal, code or engineering advice.
What if a survey turns up old insulation that might be asbestos?
The draft records what the technician wrote and marks the entry for your estimator. It never says whether a material contains asbestos. Suspect material goes to a licensed inspector before anyone disturbs it.
We do new construction and plant maintenance. Which comes first?
Whichever desk has the most finished work on file and the most waiting. A bid desk on commercial and hospital work would start with schedules, and a shop with steady plant work might start with surveys. Each job gets its own reviewer and success criteria.
Is certified payroll on hospital and public jobs part of this?
No. Those reports list your insulators by name with their pay, so they stay with your payroll team and out of both jobs.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Bring one old spec and the schedule it became.

Half an hour with Rob on your company, your role, the job you'd test first and how many specs or walk-throughs cross your desk in a month. Specs, photos and numbers stay with you until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.