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Job 01 · Estimating

// Label converters · Quote requests

Custom label quote requests, read into a draft quote sheet for your estimator.

A request lands as an email, a spec sheet, a photo of an old sample or a two-line note. Before anyone can price it, someone has to turn it into a complete sheet, mark what's missing and chase the customer. In a free AI proof of concept, AI does that on copies of 20 to 30 requests your estimators already quoted. Your reviewer, the colleague who knows your quoting best, checks each draft against the sheet your team actually built. It sets no price.

Book a proof-of-concept call30 minutes with Rob
Past requests
20 to 30
Prices set
None
Systems touched
None

// The one job

From a customer's request to a complete quote sheet

A label request almost never reads like your quote form. Size and shape sit in the email, the stock on an old spec sheet, the colors in a PDF of the artwork, and the roll details nowhere at all. Your estimator pulls it together, sets the quantity breaks, notes how many SKUs share a format, and goes back to the customer about whatever is still open.

For the test, AI reads copies of each request and drafts your quote sheet: size and shape, face stock and adhesive as stated, colors, finish, core and roll direction, SKU versions, quantity breaks, and a marked list of every field a person must confirm, each with the line it came from. It writes no price, picks no press and substitutes no material. Your reviewer compares each draft with what your estimator actually built.

Customer requestEmail and spec
Size
Shape and corners
Stock as named
Roll details
SKUCopyQuantity
Invented request, no customer's data
Read into
a quote sheet
Draft quote sheetFor your estimator
Face stock as stated
Adhesive as stated
Core and roll direction
Fields to confirm
FieldSource lineConfirm
Made-up sheet, for illustration

// What makes it hard

What a label spec leaves out, and what it says too precisely

Some buyers spell out every number. The Government Publishing Office's Program 841-S, pressure-sensitive inspection labels bought for USDA's APHIS, opened for bids on February 2, 2023, and specified a 1-1/8 by 5-1/2 inch label with all corners rounded, about 3/16 inch apart on a silicone-coated kraft backing, waste removed, wound face up on a 3 inch core. Each roll had to hold exactly 500 labels, with no plus or minus allowed. Most commercial requests say a fraction of that. The sheet keeps what was stated apart from what would have to be assumed, and marks the second group for your estimator to confirm.

Colors and versions can hide in one line. That program wanted five background colors matched to Pantone 210, 305, 802, 803 and 807, let the printer use white stock with a flood coat instead of colored stock, asked for ink draw downs on actual production stock if it did, and kept the Hawaii image identical except for the island location line across seven locations. It also said digital printing was not acceptable, while Packaging Impressions reported in 2014 that some RFQs require a digital press. So the sheet carries ink callouts, finish and any press requirement as written, counts SKU versions and shows what changes between them. Which press runs the job stays with your estimator.

Stock and adhesive stay in the customer's own words. Permanent, removable, freezer grade or FDA approved don't settle a construction. FDA's rule at 21 CFR 175.125 treats pressure-sensitive adhesive as a food-contact surface under two lists: labels on poultry, dry food and processed, frozen, dried or partly dehydrated produce under one, and raw fruit and vegetables under the other. The USDA labels named an adhesive caliper, an application range of 40 to 130 degrees Fahrenheit, service down to minus 50, surfaces from luggage to ceramics and cardboard, and removal with 100 degree water. The draft repeats what the customer wrote and lists the missing fields, such as the surface, application temperature and service temperature. Choosing a construction or calling it food safe stays with your estimator and supplier, and this isn't legal or regulatory advice.

A chemical label can change the ink count. Appendix C of OSHA's Hazard Communication Standard calls for a black hazard symbol on a white background inside a red frame, so a one-color black quote that shows pictograms needs a question. OSHA told one company in a December 2012 letter that preprinted stock can't leave an unused red frame blank on the finished label, and that a frame blacked out in full is acceptable. If a request names BS 5609, the British Standard for marine-use labels, the sheet asks which part applies: Section 2 tests the label construction, including three months in seawater, Section 3 tests the printed result, and the current edition is dated 2024. Classification and whether a construction qualifies stay with your customer and supplier. We flag these as questions and give no regulatory advice.

What your reviewer will check. The Flexographic Technical Association lists what a die maker needs for a standard shape: label height and width, the cylinder's repeat size, cavities across and around, the gaps both ways, any undercut that isn't standard, and the radius, with an electronic file for a special shape. A buyer rarely sends all of that, so the sheet shows which of those it found and which it didn't. Your reviewer, usually the lead estimator, checks that the draft caught every field, kept stock and adhesive as the customer wrote them, counted versions right and raised the same questions your desk raised. Whether to quote, the price and the reply stay with your team.

// What you send

Requests your estimators already quoted

Copies only
Your prices can stay hidden
01

20 to 30 past requests

The customer's email, spec sheet or photo of an old sample for each, with the quote sheet your estimator built and the quote that went out. Reorders, new shapes, multi-SKU jobs and a few you lost make the fairest mix.

02

Your quote form

Whatever your estimators fill in today, even a spreadsheet tab, so the draft comes back in your shape and with your field names.

03

Your stock and adhesive names

The names your plant uses for face stocks, adhesives and liners, so a customer's wording can be set beside yours and anything without a match can be marked.

04

Notes on customer habits

Anything your team keeps on a customer's usual core size, roll direction or applicator, since reorders often lean on it.

05

An NDA, then copies

Signed before any request or artwork moves. Nobody logs in to your MIS or a customer's portal, and if requests can't leave the plant, we build look-alikes with your reviewer.

// Before it starts

Settled before the first request moves

Your owner and lead estimator agree on these in writing before any request moves.

Quote request test termsOwner signs off
Your reviewer
Named by the owner, often the lead estimator
Success criteria
In writing: which fields must be right and how open questions are scored
Confirm fields
Listed up front, such as core, roll direction and adhesive when a request is silent
Who prices
Your estimator, on every quote
Price
A range for the live month, given before anything moves
NDA
Signed before the first file

// How the test is judged

Your estimator's sheet beside the draft

Request by request
field by field
Across the same 20 to 30 requestsYour estimator's sheetDraft quote sheet
Size, shape and corner calloutsFilled in on your requestsFilled in on your requests
Face stock and adhesive in the customer's wordsFilled in on your requestsFilled in on your requests
Colors, finish and any press requirementFilled in on your requestsFilled in on your requests
Core, roll direction and labels per rollFilled in on your requestsFilled in on your requests
SKU versions and what changes between themFilled in on your requestsFilled in on your requests
Quantity breaks as requestedFilled in on your requestsFilled in on your requests
Fields marked for a person to confirmFilled in on your requestsFilled in on your requests
Nothing is scored yet. Cells stay empty until your own requests have been read.Your reviewer scores them, and the verdict is theirs.

// After a yes

A month of live requests

Once your reviewer says yes, new label requests get the same draft sheet for about 30 days.

Your estimator approves every quote and sets every price. Nothing reaches a customer until a person sends it, and the same table keeps scoring the drafts.

Anything beyond this job is a separate decision at its own price.

// Possible next jobs

After quote requests, if you want more

Ranked, not promised
Separately priced
  1. 01

    Artwork copy proof checks

    Won jobs carried forward, with each proof compared to the customer's approved copy sheet and differences listed for prepress.

    Next
  2. 02

    Reorder change checks

    A repeat order laid next to the last run so a new SKU or roll change is visible before the ticket opens.

    Then
  3. 03

    Customer quality questionnaires

    Supplier questionnaires from food and chemical customers answered from your own certificates, with open lines left for your quality lead.

    After that

// One hard limit

The AI never prices a label job.

The draft records what a customer asked for. It never prices a job, chooses a press or a die, substitutes a stock or adhesive, or decides whether a label is compliant, and it never touches your MIS, prepress system, a live job or a customer portal. Your estimator approves every quote, and your customer approves every proof. Defense and aerospace work stays out.

Priced per job. You get a range before the proof of concept and a fixed price before you sign.

Rob sets the range on the call from how many requests reach your estimators in a month and how many SKU versions a typical one carries.

// Questions

Quote request questions

What if a customer just sends an old label and says same as this?
The draft reads what the sample shows and lists the rest as open: stock, adhesive, core, roll direction and quantity. Your estimator matches it to the job on file, the same as today.
Can it tell us which adhesive to use?
No. It repeats what the customer wrote and names what's missing, such as the surface or the service temperature. Choosing a construction stays with your estimator and your materials supplier.
Our requests arrive as spreadsheets of SKUs. Does that work?
Yes. Each row becomes a version on the sheet, with what changes and what stays common shown apart, so your estimator can see how many setups a job implies without retyping the list.
Will it touch our MIS or estimating system?
No. It works on copies you send and returns drafts as files. Moving an approved quote into your MIS stays with your team, and how a live draft reaches your desk is settled only after a yes.
What happens when a request names a rule or standard?
The sheet copies the reference as written, asks which part or edition applies, and leaves the decision with your customer. It doesn't judge compliance, and nothing it produces is legal or regulatory advice.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Start with last quarter's label requests.

Half an hour with Rob on your plant, your role, who sends the requests and roughly how many reach your estimators in a month. Spec sheets and quotes stay with you until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
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  • Takes every proof-of-concept call himself.