// Label converters · Proof checks
Every label proof compared with the approved copy before it goes for sign-off.
A proof is ready and the customer's copy sheet is open beside it. Someone reads both, field by field, and writes down what doesn't match. In a free AI proof of concept, AI does that read on copies of 20 to 30 past proofs and lists every difference for your prepress lead. Your customer still approves the proof, and still owns what its label says.
- Past proofs
- 20 to 30
- Proofs approved
- None
- Compliance calls
- None
// The one job
From a finished proof to a list of every difference
Label copy passes through a lot of hands. A brand's regulatory or marketing team fills in a copy sheet, a designer sets it, your prepress team imposes it, and a new version arrives with a changed statement or a new flavor. Before the proof goes for sign-off, somebody has to read it against the copy that was approved and confirm nothing drifted between rounds.
For the test, AI reads copies of past proofs beside the approved copy sheet and drafts a difference list: every required statement by field, what changed since the previous proof, the barcode number as written, and anything on the proof the sheet doesn't have. Your reviewer, the prepress lead who knows this work best, compares each list with what your team and the customer actually caught.
approved copy
// What makes it hard
Why a label proof is harder to read than it looks
Where a statement sits can matter as much as what it says. FDA's 21 CFR 101.2 makes the information panel the part of the label immediately to the right of the principal display panel, and keeps what appears there in one place with nothing between. Letters there must be at least one-sixteenth of an inch, with stated exemptions, and alternate front panels repeat the front-panel information. On a wrap-around label, which side counts as the right is a real question. The list names each statement and the panel where the proof puts it, beside where the copy sheet shows it. A line in another language can matter too, since 21 CFR 101.15(c) then asks for the required statements in that language. Placement calls stay with the customer, and none of this is legal or regulatory advice.
Meat labels add fields of their own. Under 9 CFR 317.2, the USDA rule for meat labels, the official inspection legend and establishment number are among the required features, and products sold only in Puerto Rico may use Spanish for everything except that legend. FSIS rules at 9 CFR 412.1 also say a sketch label may be a printer's proof, so a file your team sends can end up in front of the agency. The list tracks the legend and the establishment number as fields, whatever their format, and marks any claim wording that moved between proofs. Whether a claim needs FSIS review is the customer's decision, and this page isn't legal advice.
Chemical and pesticide labels are read as groups. OSHA's standard at 29 CFR 1910.1200(f)(3) requires the signal word, hazard statements and pictograms to be located together, and its Appendix C says a pictogram appears only once on a label. EPA's rule at 40 CFR 156.10 reads an unqualified name and address as the producer, so another company's name takes wording like Packed for, Distributed by or Sold by. It puts the phrase EPA Est. ahead of the establishment number and sets required text at 6-point or larger. The list checks each of those lines against the customer's approved copy, grouped the way the sheet has them. Classification, the signal word and whether the copy is acceptable all remain the customer's, and we offer no regulatory advice on any of it.
A barcode is a number first, then an orientation. The list copies the digits printed with the symbol and compares them with the number on the copy sheet as written. GS1's General Specifications prefer picket fence orientation, with the bars perpendicular to the surface the package stands on, but say the printing process often decides, because some processes do better when the bars run in the web direction, and that the printing company should always be consulted. On a curved container, the ends of a symbol can disappear around the curve unless its size and the diameter fit. So the list flags an orientation that changed between proofs. It doesn't scan or grade a symbol; your prepress lead and verifier keep that job.
Between rounds, the risk is the change nobody asked for. A statement carried over from another SKU, a line moved, a number retyped. The list compares each proof with the last one as well as with the copy sheet, and shows both. Your reviewer checks whether it caught what your team and the customer caught, named each field properly and raised nothing that wasn't a real difference. Your customer still approves the proof and still owns the label's regulatory content.
// What you send
Proofs that already went through rounds
20 to 30 past proofs
Pick jobs that went through rounds, with every version kept, including the ones your customer marked up and the one it signed. A few multi-SKU jobs sharpen the test.
The approved copy sheets
Whatever your customer signed off for each job, in the form it came: a filled-in template, a spreadsheet of statements or a marked-up PDF.
How your team checks today
The checklist your prepress lead uses, however informal. Success criteria start from what your people already look for.
Barcode numbers as assigned
The numbers your customer gave you for each SKU, so the digits on a proof can be compared with their source.
An NDA, then copies
Signed before any proof moves. Nobody logs in to your prepress workflow or a customer's approval portal, and if artwork has to stay in the building, we build look-alike proofs with your reviewer that carry the same kinds of mistakes.
// Before it starts
Agreed before the first proof is copied
Your owner and prepress lead put these in writing.
- Your reviewer
- Named by the owner, often the prepress lead
- What is compared
- Listed in writing, field by field, from your own checklist
- Not checked
- Color, trapping, plates, barcode grading and regulatory review
- Who approves
- Your customer, every proof
- Success criteria
- Written down before any proof is shared
- Price
- A range for live proof checks, given up front
// How the test is judged
What your team caught, beside the list
| Across the same 20 to 30 proofs | What your team and customer caught | AI difference list |
|---|---|---|
| Required statements compared field by field | Filled in from your proofs | Filled in from your proofs |
| Panel and position of each statement as the copy sheet shows it | Filled in from your proofs | Filled in from your proofs |
| Changes between one proof version and the next | Filled in from your proofs | Filled in from your proofs |
| Barcode number as written against the number assigned | Filled in from your proofs | Filled in from your proofs |
| Words on the proof that aren't on the copy sheet | Filled in from your proofs | Filled in from your proofs |
| Differences your customer caught that the list also caught | Filled in from your proofs | Filled in from your proofs |
| Items flagged that turned out not to be differences | Filled in from your proofs | Filled in from your proofs |
// After a yes
A month on live proofs
After a yes, new proofs get the same list for roughly 30 days, before anything is sent for sign-off.
Your prepress lead decides what gets corrected, people send the proof, and your customer signs it. The AI marks nothing approved.
Anything further is its own decision, priced on its own.
// Possible next jobs
After proof checks, if you want more
- 01Next
Label spec quote requests
New requests read into a draft quote sheet, with each open field marked for your estimator.
- 02Then
Reorder change checks
Repeat jobs held against the last approved run, so copy that moved is listed up front.
- 03After that
Customer quality questionnaires
Your own certificates and procedures used to draft answers to a customer's supplier questionnaire, for your quality lead to finish.
// One hard limit
It never approves a proof or rules on a label.
The list shows differences, and nothing more. It never approves a proof, prices a job, decides whether a label is compliant or changes a word of the copy, and it never touches your MIS, prepress system, a live job or a customer portal. Your prepress lead reviews every list, your customer approves every proof and owns the label's regulatory content, and defense and aerospace work stays out.
Priced per job. You get a range before the proof of concept and a fixed price before you sign.
The range follows how many proofs your prepress team sends each month and how many versions a typical job carries.
// Questions
Proof check questions
Will the AI approve proofs or tell us a label is legal?
What counts as the approved copy?
Can it check color or print quality?
We run lots of flavor versions on one format. Does the list handle that?
Does it connect to our approval portal?

Rob Eason, founder
// Book a proof of concept call
Start with proofs that already went through rounds.
Thirty minutes with Rob about your plant, your role and how many proofs leave prepress in a month. Copy sheets and artwork stay with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
