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Job 02 · Prepress

// Label converters · Proof checks

Every label proof compared with the approved copy before it goes for sign-off.

A proof is ready and the customer's copy sheet is open beside it. Someone reads both, field by field, and writes down what doesn't match. In a free AI proof of concept, AI does that read on copies of 20 to 30 past proofs and lists every difference for your prepress lead. Your customer still approves the proof, and still owns what its label says.

Book a proof-of-concept call30 minutes with Rob
Past proofs
20 to 30
Proofs approved
None
Compliance calls
None

// The one job

From a finished proof to a list of every difference

Label copy passes through a lot of hands. A brand's regulatory or marketing team fills in a copy sheet, a designer sets it, your prepress team imposes it, and a new version arrives with a changed statement or a new flavor. Before the proof goes for sign-off, somebody has to read it against the copy that was approved and confirm nothing drifted between rounds.

For the test, AI reads copies of past proofs beside the approved copy sheet and drafts a difference list: every required statement by field, what changed since the previous proof, the barcode number as written, and anything on the proof the sheet doesn't have. Your reviewer, the prepress lead who knows this work best, compares each list with what your team and the customer actually caught.

Proof, version 3Before sign-off
Product name
Net contents
Ingredients
Barcode number
PanelStatementVersion
Invented proof, no brand's copy
Compared with
approved copy
Difference listFor your prepress lead
Field checked
Copy sheet says
Proof says
Changed since v2
FieldDifferenceWhere
Made-up list, for illustration

// What makes it hard

Why a label proof is harder to read than it looks

Where a statement sits can matter as much as what it says. FDA's 21 CFR 101.2 makes the information panel the part of the label immediately to the right of the principal display panel, and keeps what appears there in one place with nothing between. Letters there must be at least one-sixteenth of an inch, with stated exemptions, and alternate front panels repeat the front-panel information. On a wrap-around label, which side counts as the right is a real question. The list names each statement and the panel where the proof puts it, beside where the copy sheet shows it. A line in another language can matter too, since 21 CFR 101.15(c) then asks for the required statements in that language. Placement calls stay with the customer, and none of this is legal or regulatory advice.

Meat labels add fields of their own. Under 9 CFR 317.2, the USDA rule for meat labels, the official inspection legend and establishment number are among the required features, and products sold only in Puerto Rico may use Spanish for everything except that legend. FSIS rules at 9 CFR 412.1 also say a sketch label may be a printer's proof, so a file your team sends can end up in front of the agency. The list tracks the legend and the establishment number as fields, whatever their format, and marks any claim wording that moved between proofs. Whether a claim needs FSIS review is the customer's decision, and this page isn't legal advice.

Chemical and pesticide labels are read as groups. OSHA's standard at 29 CFR 1910.1200(f)(3) requires the signal word, hazard statements and pictograms to be located together, and its Appendix C says a pictogram appears only once on a label. EPA's rule at 40 CFR 156.10 reads an unqualified name and address as the producer, so another company's name takes wording like Packed for, Distributed by or Sold by. It puts the phrase EPA Est. ahead of the establishment number and sets required text at 6-point or larger. The list checks each of those lines against the customer's approved copy, grouped the way the sheet has them. Classification, the signal word and whether the copy is acceptable all remain the customer's, and we offer no regulatory advice on any of it.

A barcode is a number first, then an orientation. The list copies the digits printed with the symbol and compares them with the number on the copy sheet as written. GS1's General Specifications prefer picket fence orientation, with the bars perpendicular to the surface the package stands on, but say the printing process often decides, because some processes do better when the bars run in the web direction, and that the printing company should always be consulted. On a curved container, the ends of a symbol can disappear around the curve unless its size and the diameter fit. So the list flags an orientation that changed between proofs. It doesn't scan or grade a symbol; your prepress lead and verifier keep that job.

Between rounds, the risk is the change nobody asked for. A statement carried over from another SKU, a line moved, a number retyped. The list compares each proof with the last one as well as with the copy sheet, and shows both. Your reviewer checks whether it caught what your team and the customer caught, named each field properly and raised nothing that wasn't a real difference. Your customer still approves the proof and still owns the label's regulatory content.

// What you send

Proofs that already went through rounds

Copies only
Customer files stay protected
01

20 to 30 past proofs

Pick jobs that went through rounds, with every version kept, including the ones your customer marked up and the one it signed. A few multi-SKU jobs sharpen the test.

02

The approved copy sheets

Whatever your customer signed off for each job, in the form it came: a filled-in template, a spreadsheet of statements or a marked-up PDF.

03

How your team checks today

The checklist your prepress lead uses, however informal. Success criteria start from what your people already look for.

04

Barcode numbers as assigned

The numbers your customer gave you for each SKU, so the digits on a proof can be compared with their source.

05

An NDA, then copies

Signed before any proof moves. Nobody logs in to your prepress workflow or a customer's approval portal, and if artwork has to stay in the building, we build look-alike proofs with your reviewer that carry the same kinds of mistakes.

// Before it starts

Agreed before the first proof is copied

Your owner and prepress lead put these in writing.

Proof check termsOwner signs off
Your reviewer
Named by the owner, often the prepress lead
What is compared
Listed in writing, field by field, from your own checklist
Not checked
Color, trapping, plates, barcode grading and regulatory review
Who approves
Your customer, every proof
Success criteria
Written down before any proof is shared
Price
A range for live proof checks, given up front

// How the test is judged

What your team caught, beside the list

Proof by proof
statement by statement
Across the same 20 to 30 proofsWhat your team and customer caughtAI difference list
Required statements compared field by fieldFilled in from your proofsFilled in from your proofs
Panel and position of each statement as the copy sheet shows itFilled in from your proofsFilled in from your proofs
Changes between one proof version and the nextFilled in from your proofsFilled in from your proofs
Barcode number as written against the number assignedFilled in from your proofsFilled in from your proofs
Words on the proof that aren't on the copy sheetFilled in from your proofsFilled in from your proofs
Differences your customer caught that the list also caughtFilled in from your proofsFilled in from your proofs
Items flagged that turned out not to be differencesFilled in from your proofsFilled in from your proofs
No verdict exists yet. Every cell waits for your own proofs to go through.Your reviewer marks them, and that call decides it.

// After a yes

A month on live proofs

After a yes, new proofs get the same list for roughly 30 days, before anything is sent for sign-off.

Your prepress lead decides what gets corrected, people send the proof, and your customer signs it. The AI marks nothing approved.

Anything further is its own decision, priced on its own.

// Possible next jobs

After proof checks, if you want more

Ranked, not promised
Priced job by job
  1. 01

    Label spec quote requests

    New requests read into a draft quote sheet, with each open field marked for your estimator.

    Next
  2. 02

    Reorder change checks

    Repeat jobs held against the last approved run, so copy that moved is listed up front.

    Then
  3. 03

    Customer quality questionnaires

    Your own certificates and procedures used to draft answers to a customer's supplier questionnaire, for your quality lead to finish.

    After that

// One hard limit

It never approves a proof or rules on a label.

The list shows differences, and nothing more. It never approves a proof, prices a job, decides whether a label is compliant or changes a word of the copy, and it never touches your MIS, prepress system, a live job or a customer portal. Your prepress lead reviews every list, your customer approves every proof and owns the label's regulatory content, and defense and aerospace work stays out.

Priced per job. You get a range before the proof of concept and a fixed price before you sign.

The range follows how many proofs your prepress team sends each month and how many versions a typical job carries.

// Questions

Proof check questions

Will the AI approve proofs or tell us a label is legal?
No. It compares a proof with the copy your customer approved and lists what differs. Your customer approves the proof and owns its regulatory content, and nothing here is legal or regulatory advice.
What counts as the approved copy?
Whatever your customer signed off for that job: a template, a spreadsheet of statements or a marked-up PDF. If a job has more than one, your reviewer says which one governs before the comparison runs.
Can it check color or print quality?
No. Color, trapping, plates and barcode grading need instruments and your people. The list reads the text and numbers on a proof and leaves those to your prepress lead and verifier.
We run lots of flavor versions on one format. Does the list handle that?
Yes, one proof at a time against that version's copy. It also shows what changed since the previous proof, so a statement carried over from another flavor shows up as a difference.
Does it connect to our approval portal?
No. The test runs outside any portal, on copies you send, and we never log in to a customer's portal. Whether a live list lands in your prepress team's workflow is decided after a yes.
Rob Eason

Rob Eason, founder

// Book a proof of concept call

Start with proofs that already went through rounds.

Thirty minutes with Rob about your plant, your role and how many proofs leave prepress in a month. Copy sheets and artwork stay with you until the NDA is signed.

  • Co-owned a 60-employee financial services firm and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
  • 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
  • Takes every proof-of-concept call himself.