// Insurance agencies · The second job
Endorsement requests, drafted for your account manager to review.
Commercial insureds send changes all term: a new truck, a new location, a customer who needs to be added as an additional insured. This tests whether AI can read each request and draft the change your account manager would send to the carrier, on copies of 20 to 30 changes your team already processed.
- Past changes
- 20 to 30
- Carrier or system access
- None
- Who decides
- Your account manager
// The one job
A change request comes in. A draft goes to your account manager.
Today an insured emails something like "we bought a truck, add it Monday" with a photo of the bill of sale. An account manager works out which policy it touches, collects what the carrier needs, sends the change, and later checks the endorsement the carrier returns.
During the test, AI reads that same request and drafts the change: the policy and coverage line, the requested effective date, the details the carrier will ask for, and the questions still open for the insured. It also reads the endorsement the carrier issued and lists anything that differs from what was asked. Nothing goes to a carrier. Your reviewer compares both drafts with what your team did.
and drafted
// What makes endorsements hard
Every change goes out to a carrier and comes back
Each kind of change has its own checklist, and requests rarely arrive complete. A vehicle add needs the 17-character VIN, year, make and model, the garaging address, a stated amount or cost new for physical damage, and any lienholder or loss payee. A new location needs construction, occupancy, protection and exposure details plus building and business personal property values. Contractor's equipment needs serial numbers and values for the inland marine schedule. Often the most useful part of a draft is the short list of what to ask the insured.
The paperwork depends on the system and the carrier. ACORD 175 is the standard Commercial Policy Change Request, and AMS360 can build it in eForms from the policy's change and comparison details, with the underwriter and master certificate holders among its recipients. In Applied Epic, the account manager endorses the policy line from Policy Detail, then marks the endorsement issued or not issued once the carrier's version comes back. Some carriers want changes keyed into their own portal instead, so the draft has to match what that carrier asks for, not a generic form.
Not every request is a change the agency can simply make. A new operation, a vehicle outside the policy's usual class, a newly formed company added as a named insured, or a change dated before the request may need the underwriter, and some carriers won't backdate a change at all. The draft marks these as underwriting questions. It never says a change is covered and never gives an insured a coverage date.
The check on the way back is where errors hide. Commercial lines download works carrier by carrier, so some endorsements arrive in your system by download and others as a PDF in an email. Your reviewer looks for a wrong VIN digit, an effective date that moved, an additional insured spelled differently from the contract, and the additional or return premium. One endorsement can also start more work: an auto ID card for the new vehicle, an invoice on an agency-billed account, and new certificates for holders who rely on the changed line.
// What you send
The request, what you sent, what came back
20 to 30 processed changes
For each past change, the insured's original message and whatever your account manager sent the carrier. Mix vehicles, locations, equipment and additional insureds.
The endorsements that came back
The carrier's endorsement for each change, as it arrived. These are the answer key for the second check.
Schedules for context
Current declarations and the vehicle, location and equipment schedules for the policies in the sample, so each draft can be read against what was already insured.
NDA first, driver details out
The NDA is signed before anything moves. Leave driver additions out, or black out license numbers and birth dates. Changes that can't leave the agency can be rebuilt as look-alikes, with your reviewer checking they behave like the real ones.
// Before it starts
Decided before the first change moves
Four things are settled with the owner before day one.
- Reviewer
- Named by the owner. Often the commercial account manager who handles the most changes.
- Success criteria
- Written down first: which details a draft must get right and which requests it must flag
- Sample
- Chosen by your reviewer, commercial policies only
- Price
- A range for the live job
// How the changes are scored
What your reviewer scores
| On the same 20 to 30 changes | Your account manager | The AI draft |
|---|---|---|
| Right policy, coverage line and effective date | Scored on your changes | Scored on your changes |
| Carrier details captured: VIN, address, values, serial numbers | Scored on your changes | Scored on your changes |
| Questions sent back to the insured | Scored on your changes | Scored on your changes |
| Requests flagged for the underwriter | Scored on your changes | Scored on your changes |
| Differences found in the returned endorsement | Scored on your changes | Scored on your changes |
| Follow-on work spotted: ID cards, invoices, certificates | Scored on your changes | Scored on your changes |
// After a yes
About 30 days on new change requests
Once your reviewer says yes, new change requests run through the same job for about 30 days.
Each change waits for an account manager to confirm it, send it to the carrier and decide anything that needs underwriting. The AI never sends a change, never binds one, and never tells an insured a change is in place.
When endorsements come back, the check runs again, and your reviewer keeps the same score sheet.
// Later, in order
Where policy changes could lead
- 01Next
Renewal prep
Every endorsement from the expiring term rolled into the renewal file, so changes made mid-term show up in the new submission.
- 02Then
Acquired agencies' records
Vehicle, location and equipment schedules from a purchased agency's book compared with the carrier's latest endorsements before its first renewal with you.
- 03After that
Premium audit prep
Payroll and sales figures gathered by class code ahead of the carrier's audit, for the account manager to check with the insured.
// One hard limit
Nothing is bound, and nothing goes to a carrier.
Binding a change stays with your licensed staff and the carrier. During the test, AI works from copies and writes drafts, and your account manager alone decides what goes to the carrier and when coverage starts. The sample holds commercial policies only, never personal auto or homeowners.
Priced per job: a range before the test, a fixed price before you sign.
We set the range during the call, after hearing your monthly volume of change requests and which carriers send endorsements by download.
// Questions
What account managers ask about changes
Will it send changes to our carriers?
Every carrier wants changes a little differently. Does that matter?
Can it read a photo of a title or a dealer invoice?
Why do you suggest certificates before endorsements?
Are workers' comp changes in scope?

Rob Eason, founder
// Book a proof of concept call
Bring the changes your desk already processed.
Thirty minutes with Rob Eason. Booking takes three answers: who you are at the agency, which job you want tested, and roughly how many policy changes your desk handles monthly. Keep requests and endorsements with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
