// Commercial sign companies · Rollout site surveys
Site surveys from a multi-location rollout, read into one schedule your project manager can check.
A sign rollout comes back from the field as one report per address, in as many styles as you had surveyors. In a free AI proof of concept, AI reads copies of 20 to 30 surveyed locations from a rollout you've finished and drafts the schedule, marking each address where a survey is incomplete or disagrees with the customer's sign program. Your reviewer, the person who knows your rollouts best, compares it with the schedule your team built.
- Surveyed locations
- 20 to 30
- Walls judged
- None
- Signs ordered
- None
// The one job
From a stack of field reports to a schedule with the problem addresses marked
Before a rollout can be released to the shop, someone reads every survey and builds one schedule from them: what stands at each address now, what the wall and the power look like, which photos prove it, what it takes to reach the sign, and which of the customer's sign types belongs there. Reports come from your own installers and from subcontractors in different states, on paper forms, spreadsheets and phone photos with notes.
For the test, AI reads copies of those reports and drafts one schedule, a row per sign at each address: existing sign type, wall and electrical conditions, the photos that show them, access and lift needs. A separate list names every location where the survey is incomplete or conflicts with the customer's sign program, quoting both sides. It assigns no crew, orders nothing and picks no winner when two documents disagree.
one schedule
// What makes it hard
Where a stack of surveys stops agreeing
A survey reads the sign, the wall and the rules at once. An Ohio community college's 2025 wayfinding request shows how basic the first pass is: a walkthrough of four main campuses and six other locations, a photo catalog giving each existing sign's actual content, size and whether it is single or double sided, and a keyed map of where each one stands. A commercial program asks for that at every address, with one surveyor writing "cabinet, lit" and the next "box sign". Reface or replace matters too, because local codes can treat a new face and a new cabinet differently for a nonconforming sign. So a row needs to say what stays. Status is for the jurisdiction to decide.
The finish isn't the wall. Trade guidance on EIFS, the foam-and-thin-coat exterior found on many commercial fronts, has long said to fasten through it into a structural member and not to it, with spacers so bolts don't crush the foam and every hole sealed. Gypsum sheathing behind the foam doesn't count as structure for this. A report saying only "stucco" leaves that open. The draft records the finish as written, any note about what's behind it and any access to the back of a wall or parapet, and marks the rest not verified. Whether a wall can carry a sign is a licensed person's call, and the test never makes it.
A survey has to find the circuit. Public summaries of NEC Article 600, Electric Signs and Outline Lighting, describe an outlet at each tenant entrance of a commercial occupancy accessible to pedestrians, on its own branch circuit rated at least 20 amps, a disconnect at the sign or within sight of it, and sign equipment at least 14 feet above areas vehicles reach unless it's protected. The edition a city has adopted governs, and your electrician reads it. Retrofits leave a further trail. Article 600 calls for a label on signs relamped with tubular LEDs on the old sockets, and Washington's WAC 296-46B-600 adds a contrasting label near the retrofit parts and wants them reachable for the inspector. So the schedule has lines for circuit seen, disconnect location, listing label seen and retrofit label seen, and a photo reference for each.
Getting to the sign is part of the survey. OSHA's 29 CFR 1926.1408 makes the employer work out whether any part of the equipment, at its maximum working radius, could come within 20 feet of a power line, and its Table A sets 10 feet for lines up to 50 kV. The International Sign Association's FAQ ties crane operator certification to equipment rated over 2,000 pounds and says most service vans, aerial ladders and lift platforms without such a crane fall outside it. A note reading "bucket truck" doesn't say what's overhead or what the truck stands on. Interior work brings its own paper: one university health system's published policy requires an infection control risk assessment for every above-ceiling permit, and a barrier permit naming the fire stop wherever a rated barrier gets a new penetration. The draft carries lift type, overhead lines noted, hours and landlord limits, and any facility permit mentioned. Equipment and safety calls stay with your installation lead.
Where the survey and the sign program part ways. The program says what each address should get, and the survey says what it can take: a letter set wider than the fascia measured, a program sign with no panel on a shared pylon, a room sign specified where the wall is missing. That last one has a public reference. The Access Board's guide puts raised characters and Braille 48 to 60 inches above the floor on the latch side of a single door, or the nearest adjacent wall if the latch side has no space. The draft quotes both documents and names the address. Your reviewer, usually the rollout project manager, checks each row against the schedule your team built: sign type, conditions, photo references, lift, and every blank or conflict marked.
// What you send
A rollout you have already finished
20 to 30 surveyed locations
The survey reports exactly as they came in, from your crews and subcontractors, with their photos. Include an address that had to be surveyed twice and one where the survey missed something.
The schedule you actually built
Your final schedule or tracker for those addresses, with any changes your project manager made after the surveys came back.
The customer's sign program
The program or brand standard the rollout followed, with its sign types and sizes, plus any landlord criteria that changed what went up.
After the NDA
The NDA comes first, then copies. Pull any photo showing a patient or a patient's name. We never sign in to your job or estimating system or a customer's portal.
// Before it starts
Settled before a survey is copied
Your owner confirms these in writing first.
- Your reviewer
- The owner's choice, often the rollout project manager
- Success criteria
- Written: which columns must match, and what counts as a real conflict
- Locations
- Picked by your reviewer, from one or more finished rollouts
- Who decides
- Your team, and licensed people for wall and electrical calls
- Price
- A range for the live run, given before reports are copied
- NDA
- Signed before the first report moves
// How the test is judged
Your schedule beside each drafted row
| Across the same 20 to 30 locations | What your team built | Draft from the test |
|---|---|---|
| Existing sign type at each address | Filled in on your rollout | Filled in on your rollout |
| Wall finish and what the report says is behind it | Filled in on your rollout | Filled in on your rollout |
| Circuit, disconnect and listing label noted | Filled in on your rollout | Filled in on your rollout |
| Photo reference for each condition | Filled in on your rollout | Filled in on your rollout |
| Access, lift and overhead lines noted | Filled in on your rollout | Filled in on your rollout |
| Incomplete surveys marked, with the missing fields named | Filled in on your rollout | Filled in on your rollout |
| Conflicts with the customer's sign program, with both sides quoted | Filled in on your rollout | Filled in on your rollout |
| Time from reports received to a schedule ready to check | Filled in on your rollout | Filled in on your rollout |
// After a yes
About a month of live surveys
After a yes, surveys from a live rollout get the same draft schedule for about 30 days.
Your project manager checks every schedule before it reaches the shop, an installer or a customer, and re-surveys and crew assignments stay with your team.
Drafts keep being compared with what your team decides. Any next job is a separate decision with its own price.
// Possible next jobs
After surveys, if you choose
- 01Next
Sign permit packages
A survey row and a drawing compared with each city's checklist to draft that address's packet.
- 02Then
Interior message schedules
Room names and numbers set into a draft schedule by sign type from door lists and floor plans.
- 03After that
Installation closeout packets
Finished photos and inspection sign-offs gathered address by address in the form each customer wants.
// One hard limit
No wall is judged and no sign is ordered by the AI.
The test never touches your job or estimating system, never submits anything to a building department or a customer, and never decides that a wall can carry a load or that a sign complies with a code. A person checks every schedule before it goes out, and licensed people make the structural and electrical calls. Nothing here is legal, zoning or engineering advice.
Priced per job. You get a range before the proof of concept and a fixed price before you sign.
Rob gives the range on the call, once he knows how many addresses a typical rollout has and how many survey formats reach your office.
// Questions
Rollout questions
Can the AI tell from a photo whether a wall will hold a sign?
Our surveys are mostly phone photos and short notes. Is that enough?
Does the schedule go into our job system?
What happens when a survey and the customer's sign program disagree?
Will it schedule crews or book lifts?

Rob Eason, founder
// Book a proof of concept call
Start with your last finished rollout.
Thirty minutes with Rob on your company, your role, how many addresses a typical rollout covers and who does your surveys. Reports, photos and sign programs stay with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
