// Beverage distributors · Depletion reports
Depletion reports for every supplier, drafted from your own sales and inventory.
Every month each supplier wants to know what you sold to retailers, what you still hold and where it went, in its own layout. In a free AI proof of concept, AI drafts 20 to 30 depletion reports your team already sent, in each supplier's format, with every item, account or chain that doesn't map listed for the person who sends them. Your reviewer, whoever builds these reports today, sets each draft beside the report the supplier actually received.
- Reports tested
- 20 to 30, already sent
- Reports sent to suppliers
- None
- Systems logged in to
- None
// The one job
From one month of sales to each supplier's report
Today someone on your team pulls the month's invoice lines and inventory for one supplier's items, swaps your item numbers for the supplier's codes, sorts each retail account into the supplier's channel and chain groups, rolls inventory forward from the opening count, and pastes the result into the template that supplier asked for. Then they start again for the next supplier, in a different layout.
For the test, AI reads copies of the same exports and drafts each report in that supplier's own layout: items in its codes, quantities in its units, accounts in its groups, and opening and closing inventory that balance. Anything it can't place, such as an item with no supplier code, an account with no channel or a chain it doesn't recognize, goes on a list with the invoice lines behind it. The draft goes to your team, never to the supplier.
for your reporting lead
// The hard parts
Why a depletion report is harder than a sales total
The supplier plans from your sales, not its own. A publicly traded distiller's annual report on Form 10-K says it generally records revenue when it ships to its customers, yet counts depletions as shipments from its distributor customers to retailers and wholesalers, because they reflect consumer demand more closely. It also says it uses depletion information its distributors provide to estimate how changes in distributor inventory affect its results. So your closing inventory is read as closely as your sales, and a count that doesn't follow from the opening balance, receipts, returns and depletions is the first thing a supplier questions. The draft rolls each item forward and shows the arithmetic, and keeps a sale to another wholesaler on its own line so the supplier can count it the way it asks.
Every company names products and outlets its own way. The Wine & Spirits Wholesalers of America describes the depletion data its members pool as built from single-product transactions between wholesalers and retailers, with each participant's own product and outlet naming, numbering and classification converted into one shared set. It reports volume in 9-liter case equivalents and standardizes accounts by premise type, with restaurants and bars on the on-premise side. One supplier's report is the same problem in miniature: your item numbers to its codes, your account types to its channels, your chains to its chain list. The draft maps from the cross-references you send and lists every item, account or chain it can't place instead of guessing.
Beer and spirits don't share a unit. Both sources above count wine and spirits in 9-liter cases, while 27 CFR 25.11 defines a barrel of beer, as a unit of measure, as 31 U.S. gallons. A case of twelve 750 ml bottles is exactly one 9-liter case; a case of six 1.75-liter bottles is more than one, and a mixed pack has to be broken out before it converts at all. The draft converts each pack size with the factor in your item file or the one the supplier names, and lists any pack size it has no factor for rather than inventing one.
The same invoices answer to the state. In Texas, 16 TAC 41.31 has wholesalers and distributors file a monthly report by the 15th of the following month, even in a month with no sales or shipments. On request, every entry must be backed by invoices showing brand, type, number and size of containers, total cases, gallons by taxable class, and the customer's trade name and shipping address. Those are the lines a depletion report is built from. Where you send a copy of the month's state report, the draft checks that each supplier's totals trace back to it and lists the months where they don't.
Corrections move numbers after the month closes. New York's State Liquor Authority tells liquor and wine wholesalers that an error in a sale or delivery to a retailer may be corrected without notice only within fourteen days of delivery and within the same calendar month, by conforming to the order as the retailer placed it. Between fourteen and thirty days the wholesaler must ask permission by email, and no return is accepted after 30 days. A correction can therefore post after the report for that month has gone out. The draft keeps returns and credits on their own lines, dated as your system dated them, and shows which month's report each one lands in. Your reviewer, usually the reporting lead or sales analyst who sends these reports, checks codes, units, account groups, the inventory roll-forward and every line on the unmapped list.
// What you send
What the test needs from your reporting desk
20 to 30 reports you sent
Depletion and inventory reports as each supplier received them, across several suppliers and months, with each supplier's template or written instructions. Include one a supplier sent back with questions.
The exports behind them
Invoice lines, credits and returns, receipts from each supplier and inventory counts for the same months, exactly as your system exports them. Raw columns are fine.
Your cross-references
Your item numbers beside each supplier's codes with pack sizes, and your retail accounts with the channel and chain you assign them, so the draft maps the way your team does.
Copies only, NDA first
We never sign in to your route accounting system, a supplier's portal or any reporting service, and no supplier hears from us. The NDA is signed before the first export moves; data that can't leave becomes look-alikes built with your reviewer.
// Before it starts
What the owner settles first
A depletion report goes to a supplier that plans from it, so these points are agreed before any file is read.
- Your reviewer
- Named by the owner, usually the analyst or coordinator who sends these reports
- Suppliers in the sample
- Which suppliers and which months, chosen by your reviewer
- Unmapped lines
- What counts as unmapped, and who gets the list
- Units
- Each supplier's case equivalent or barrel conversion, written down
- Success criteria
- Codes, units, account groups, inventory and the unmapped list
- Price
- A range for running depletion reports live
- NDA
- Signed before any sales or inventory data moves
// How it's judged
Our drafts beside the reports your suppliers received
| On the same 20 to 30 reports | The report you sent | The AI draft |
|---|---|---|
| Each of your items matched to the supplier's code | Scored on your reports | Scored on your reports |
| Quantities converted to the supplier's unit | Scored on your reports | Scored on your reports |
| Retail accounts placed in the right channel and chain | Scored on your reports | Scored on your reports |
| Sales to other wholesalers kept where the supplier wants them | Scored on your reports | Scored on your reports |
| Returns and credits on the right lines and in the right month | Scored on your reports | Scored on your reports |
| Opening inventory, receipts, depletions and closing inventory that balance | Scored on your reports | Scored on your reports |
| Columns and order as the supplier's layout sets | Scored on your reports | Scored on your reports |
| Every unmapped item, account or chain listed with its invoice lines | Scored on your reports | Scored on your reports |
// After a yes
About 30 days of live reports, each one checked
With a yes against the success criteria, the same job drafts the depletion reports that fall due over the next 30 days or so.
Someone on your team checks every draft, clears the unmapped list and sends the report to the supplier, or holds it back. Adding a code to a cross-reference stays your team's change to make.
Another job would be a separate decision, with its own price.
// What could come next
Possible next jobs, in rank order
- 01Next
Supplier incentive claims
Claims under a supplier's programs, drafted from the same invoice lines and the program terms, for the person who files them.
- 02Then
Price postings
Each month's state price filing checked against your price book and supplier notices before the deadline.
- 03Later
Retailer credit deadlines
Open retailer invoices set against your state's credit calendar and listed for your credit manager before each notice date.
// One hard limit
It never sends a report and never contacts a supplier.
The test works on copies of your exports and writes drafts for your team. It never sends a report to a supplier or loads one into a portal, never changes a price, a credit term or a cross-reference in your system, and never contacts a supplier, a retailer or a regulator. Someone on your staff decides whether each report goes, and sends it.
Depletion reports are priced as their own job: a range before the proof of concept and a fixed price before you sign.
The range depends on how many suppliers get reports each month, how many different layouts they ask for, and how many items and accounts the largest report covers.
// Questions
What reporting leads ask about depletion reports
Some of our suppliers already receive our data without anyone touching it. What is left to test?
What happens to items or accounts that don't map?
Will it send reports or load them into supplier portals?
Can it handle beer counted in barrels and spirits in 9-liter cases?
Which system do we need?

Rob Eason, founder
// Book a call with Rob
Bring the report a supplier sent back last month.
Thirty minutes with Rob covering your company and your role, how many suppliers get depletion reports from you, and how many of those your team still builds by hand. Keep sales and inventory files with you until the NDA is signed.
- Co-owned a 60-employee financial services firm and sold his share to his partner.
- Ran GOSO Technologies, a Boston solar company rated 5/5 across 24 Google reviews.
- 5/5 across 83 reviews in HighLevel's Certified Admin Directory.
- 4.3/5 from 6 Google reviews of Massmarket AI.
- Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.
- Takes every proof-of-concept call himself.
