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Use case

// Active-prospect targeting

Send requests to people who actually use LinkedIn

A request to someone who logs in twice a year just sits there. Your seat goes first to the people at each company who posted in the last 30 days, so the request reaches someone who reads it.

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// What it is

The right company, then the person there who's active

Searches give you the right companies and titles. Within them, plenty of people rarely open LinkedIn. We look at who has posted recently and send to them first.

When a search runs short of people who posted in the last 30 days, the seat fills from people who posted in the last six months, never from people who have gone quiet.

// Why it matters

Accepts are where everything else starts

Every voice note, follow-up and reply comes after an accept. On a client's seat in its first week, 71 of 118 requests were accepted, 60% against about 30% on the tool the rep used before.

If you also email, the email goes to the ideal person at each company, whether or not they're active on LinkedIn.

// Who uses it

Businesses that use this on their seat

WHO IT'S FOR

Executive search firms

The setupReach the leaders who commission searches, in your own voice
See the setup
WHO IT'S FOR

Construction recruiters

The setupReach the contractors hiring in your trades
See the setup
WHO IT'S FOR

Marketing agencies

The setupWin clients for your agency without another client's work slipping
See the setup

// Questions

About active-prospect targeting

Does this mean I miss the senior people who never post?
On LinkedIn, it means you reach the people there who will see your request. If you add email, it goes to the ideal person at each company whether they post or not.
Is this extra?
No. It's how every seat chooses who to send to, inside the $297 a month price.
Can I still name specific people?
Yes. Tell us who they are and we'll make sure the seat reaches them.
Rob Eason

Rob Eason, founder

// Talk it through

See how many active people are in your market

Thirty minutes with Rob. We'll run your search live and show you who's active in it.

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  • Co-owned a 60-employee financial services firm that served more than 7,000 customers and has a 5-star rating across more than 600 customer reviews, and sold his share to his partner.
  • Ran GOSO Technologies, a Boston solar company that Forbes Home named one of the top 10 solar companies in Boston, rated 5/5 across 24 Google reviews.
  • Spoke on the construction panel at Build Connect 2026 in Charlotte, sponsored by Choate Construction.
  • HighLevel Certified Admin with the second-most reviews in HighLevel's Certified Admin Directory worldwide: 5/5 across 83 reviews.
  • Won HighLevel's Top New Subaccounts via AI Employee award in its 2025 Summer of AI Awards.
  • 4.3/5 from 6 Google reviews of Massmarket AI.
  • Every directory and Google review, critical ones included, is shown word for word at massmarket.ai/reviews.